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ITB Asia News 2019 Day 1 Edition

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2 NEWS EDITORIAL Richard Barnes Editor-in-chief Approved buyers up 35% in 2019 ITB Asia: providing tangible takeaways ITB Asia has continuously succeeded in providing a platform for which industry players from across the MICE, leisure and corporate travel markets are brought together, securing growing interest among international exhibitors, travel companies and international buyers. Attendees are assured to leave with tangible takeaways and expert insights gleaned. ITB A sia thus continues to receive overwhelming responses. As such, it is able to expand, allowing it to continuously refine its focus to better provide for the demands of its attendees. Just this year alone, ITB Asia has strengthened its MICE component through the launch of MICE Show Asia; and introduced the Buyers Elite Partner Programme, which upholds the quality of services for buyers at the show. This year will also see an increase in the buyer contingent attending the show, with Asia still a majority, but with an increase in European and American buyers. In a time of continued growth, industry players are eager to keep capitalising on it, wanting to gain insights of the current and upcoming trends in the travel scene. As the largest travel trade show in Asia Pacific, ITB Asia is working hard to provide a platform for which they can gather to establish high-quality contacts and conduct business. And with ITB Asia’s robust conference lineup also covering major themes and trends shaping the future of travel, including pressing and pertinent issues such as geopolitics and corporate development, many will look to them to gain insights on how to navigate the changing landscape, and receive practical applications on how to keep pace with these rapid changes affecting the industry. It all augurs well for another great show this year. Building on the success of 2018’s Buyers Programme, this year’s ITB Asia has seen a 35% increase in approved buyers. Buyers are coming from across the world but specifically from highgrowth markets such as Southeast Asia, China and India. “As the leading travel trade show, we want to provide a dynamic and diverse platform for our stakeholders to forge strong business relationships. We are pleased to have attracted a greater number of buyers to this year’s show, specifically from markets which have shown to have huge growth potential in travel and tourism. By working closely with our exhibitors and through the new Elite Partner Programme, we hope to spur more business opportunities for both parties,” said Katrina Leung, Managing Director of Messe Berlin (Singapore), the organiser of ITB Asia. Under the new Buyers Elite Partner Programme (BEPP) initiative, for every partner that recommends 15 successful buyers to attend the show, ITB Asia will provide complimentary hosting. This gives partners a platform to develop stronger trade ties with recommended buyers and secure more business opportunities together. ITB Asia has been working closely with industry partners old and new, from the MICE, Corporate and Leisure segments. Corporate partners this year include the Association of Corporate Travel Executives (ACTE), new partner Corporate Travel Management (CTM), and the United Networks of International Corporate Event Organisers (UNICEO). ACTE will be returning with its Corporate Travel Day once more this year, while CTM will be hosting a conference for corporate travel, providing curated content for the corporate buying segment to learn and network with industry leaders. Larry Lo, Chief Executive Officer of CTM Asia, said, “At CTM, we seek to remain at the forefront of travel management services. We are partnering with ITB Asia this year to showcase how our innovative technology helps us to provide personalised services and a positive return on investment for our customers – an advantage that ensures we stay ahead of the changes that are sweeping the travel sector” ITB ASIA NEWS is a CLEVERDIS Publication. 65 av. Jules Cantini - Tour Méditerranée, 13006 Marseille, France • Tel: + 33 442 77 46 00 • SARL capitalised at €155,750 • VAT FR 95413604471 • RCS Marseille 413 604 471 • • • • • Publisher: Gérard Lefebvre • Managing Director: Jean-François Pieri • Publishing Director: Jean-Guy Bienfait • Editor-in-Chief: Richard Barnes • Head of Editorial team: John Falchetto • Editorial team: Luc Citrinot • Art Director: Hélène Beunat • With the participation of: Bettina Badon, Siyu Geng, Benjamin Klene, Luciana Lodolo, Jasdeep Singh > To contact them : first name.last • Cover: © Ministry of Tourism of Indonesia • Printing: Oxford Graphic Printers Pte Ltd, Singapore Registration of Copyright October 2019. Information presented in this publication is purely indicative in order to illustrate subjects contained therein. No guarantee can be given as to the accuracy of data or content at time of printing and thus the latter should not be used for professional or commercial ends. 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Cleverdis assumes no obligation and does not intend to update these forward-looking statements during the period of publication. Photo Credits and Copyright: All Rights Reserved. Doing business on the show floor – ITB Asia 2018 ITB ASIA NEWS • Wednesday 16 October 2019