1 year ago

ITB Asia News 2019 Day 1 Edition

  • Text
  • Tourism
  • Mice
  • Singapore
  • Travellers
  • Cultural
  • October
  • Tourists
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24 REGION ASIA - PACIFIC What about Kuching – for combining arts, culture, lifestyle – and nature? Traditional Thai food presented with flowers THAILAND’S GASTRONOMY TO HIGHLIGHT THE KINGDOM’S PROVINCES T h a i l a n d wants t o promote its regional cuisine as a tool to open new destinations for tourists. Surprisingly, a recent survey shows that only 40% of tourists know about Thai food. Food has been a mantra for Thailand with many TV shows around the world presenting Thai culinary delights and the Tourism Authority of Thailand- the kingdom’s tourism marketing agencysupporting this passion through festivals, agro tourism or even by creating stories around iconic dishes such as Pad Thai. But more needs to be done. According to research from the National Research Council of Thailand (NRCT) over gastronomic tourism in Thailand and ways to explore strategies for building a competitive advantage, only 40 per cent of respondents to a poll claimed they knew Thai food and beverage well. This means that there is still 60% of travellers who have little or no knowledge of Thai cuisine. The food-travel trend shows no signs of slowing down with tourists considering food in Thailand as an integral part of the local culture. Now, authorities and professionals believe that gastronomy will open new doors for tourism. The key is to craft an immersive experience that cannot be found anywhere else and story-telling strategies over uniquely tasty Thai food. During a recent forum on the ‘Strategies for Building a Competitive Advantage of Gastronomic Tourism in Thailand’ held last September, famous Thai Chefs expressed their opinions over food. For Chef Vichit Mukura, formerly working at The Oriental Bangkok Hotel, four key elements prevail: quality, price, uniqueness and cleanliness. Chef Vichit suggested a focus of ‘one province, one dish’ from individual cities to help attract tourists to emerging destinations and impress them with memorable Thai food flavours. The idea of promoting p r o v i n c e s t h r o u g h gastronomic experience was also shared by Ms. Lertlinin Sippapak, owner of many restaurants in Bangkok. She encouraged the public and private sectors to identity Thai food that is unique on a province by province basis STAND E05 - BASEMENT 2 Kuching’s first ever month-long festival of the arts, culture and lifestyle, “What About Kuching 2019”, running all of October, is a tribute to the spirit of Sarawak. What better occasion to visit the region? This vibrant city in the heart of Borneo is renowned for its culture, crafts and cuisine, where old world splendour meets new world charm. To celebrate this city’s abundant yet distinct charm, the local community has come together to present What About Kuching 2019: a tribute to the spirit of Kuching. And what better way to appreciate a city than through the eyes of a local? The Festival’s mission is to showcase the arts, culture and lifestyle to a global audience thereby creating greater appreciation and support of these amongst the local community. Kuching is famous for its food; in particular its celebrated noodle dishes, spicy Sarawak Laksa and savoury Kolo Mee, as well as a wide selection of Chinese, Malay and Indian cuisine, exotic rainforest fruits, crispy jungle ferns and wonderful fresh seafood. Dining options range from humble hawker stalls, through waterside seafood restaurants at Kampung Buntal and traditional Orangutan in Semenggoh Nature Reserve Chinese delicacies at Siniawan Night Market to opulent fine dining outlets in 5-star hotels, and one can even learn to cook Sarawak-style. The city is not only the cultural heart of Sarawak, but it’s also the ideal base-point for numerous day tours. Visitors can climb Mount Santubong for a birds-eye view of the city and the coastline, or take to the trails of Kubah National Park to discover rare and fascinating plant species and idyllic jungle waterfalls. A stone’s throw from Kuching, Semenggoh Nature Reserve and its thriving population of semi-wild orangutans is a key attraction. One can also take a boat to Bako National Park to view the rare proboscis monkey, as well as long-tailed macaque monkeys, Bornean bearded pigs, colugos and many colourful bird and reptile species STAND B05 - BASEMENT 2 Proboscis Monkey in Bako National Park ITB ASIA NEWS • Wednesday 16 October 2019

STAND H24 - BASEMENT 2 ASIA - PACIFIC REGION 25 ADVERTORIAL Gyeonggi prepares for busy years ahead MICE events are a fast growing segment and the Gyeonggido province is a key player in the North-East Asian market with its close proximity to Seoul and its international airport.The Korean province will be hosting some high level events in the coming years. “WORLD UNIVERSITIES DEBATING CHAMPIONSHIP” 2021 T h e G y e o n g g i To u r i s m Organization announced that it successfully obtained the right to host the World Universities D e b a t i n g C h a m p i o n s h i p 2021, the world’s biggest debating competition. The World Universities Debating Championship has a long history of being the most prestigious i n t e r n a t i o n a l d e b a t i n g competition hosted in major cities across the world since it was first held in 1981. The World Universities Debating Championship Gyeonggi Tourism Organization will organize a variety of additional events for the 9 days of the championship to introduce Korea and Gyeonggido to overseas university students and contribute to the revitalization of the area. The World Universities Debating Championship will be held from 27 December 2020 to 4 January 2021 in KINTEX in Goyang-si, Gyeonggi-do Suwon Convention Center “SIX-STAR” SUWON CONVENTION CENTER OPENED AS A NEW LANDMARK Since its opening in March 2019, the Suwon Convention Center, next to Gwanggyo Lake Park is now the center of the Southern Gyeonggi MICE business. The Suwon Convention Center has two basement levels and five stories including a convention hall, an exhibition hall, an event hall, 28 meeting rooms, a Cloud Garden, in an area of 50,0005sqm and a total floor area of 97,602sqm. After the opening of additional facilities including a hotel (scheduled to open in January 2020), a department store (February 2 0 2 0 ) , a n d a n a q u a r i u m (October 2020), the area around Suwon Convention Center will be reborn as a MICE complex and position itself as a new landmark. A new exhibition hall and auditorium will be added. The mayor of Suwon-si, Yeom Tae-young, introduced the vision for Suwon Convention Center during the building completion ceremony, saying that he is going to make Suwon Convention Center the one and only “6-star” convention center in Korea USANA HEALTH SCIENCE ASIA PACIFIC CORPORATE EVENT IN 2020 More than 10,000 executives o f g l o b a l h e a l t h f o o d m a n u f a c t u r i n g c o m p a n y USANA Health Science will be heading to South Korea from 6 to 10 May 2020. The corporate meeting will be jointly hosted by the Korea Tourism Organization (KTO), t h e G y e o n g g i To u r i s m Organization and the Goyang Convention Bureau. KINTEX, the largest convention center in South Korea, will be the main venue for the event. The Utahbased company will be holding its 2020 USANA ASIA PACIFIC Corporate event, which will include meetings to discuss new product development and to share their marketing strategies. The participants will be able to enjoy the major attractions in Gyeonggi Province, which consists of 31 cities and counties KINTEX - the largest convention centre in South Korea ITB ASIA NEWS • Wednesday 16 October 2019