1 year ago

ITB Asia News 2019 Day 3 Edition

  • Text
  • Destinations
  • October
  • Mice
  • Expo
  • Finland
  • Sands
  • Singapore
  • Arrivals
  • Sustainable
  • Tourism


14 REGION MIDDLE EAST & AFRICA DUBAI PREPARING FOR EXPO 2020 DUBAI Kenya’s presence at ITB Asia shows the country’s strong commitment towards the Asian market, says Jimi Kariuki, Chairman of Kenya Tourism Board, who predicts further growth in regional arrivals. Asian travellers to Kenya currently represent 13% of all our arrivals, equivalent to 270,000 travellers. India is our largest Asian market followed by China and Japan. Asia will continue to grow over the years to come as flight connections with Asia are improving. Kenya Airways already serves Bangkok, Mumbai and Guangzhou out of Nairobi while Air India will soon fly to Nairobi with a Boeing 787. We do hope to see more connections to large cities in China such as Beijing or Shanghai. Flight connectivity is essential to boosting arrivals from Asia. How is tourism supported by the government? Our government sees tourism as a priority as it has a very positive impact on our economy. Tourism is the second largest source of foreign revenues and represents 10% of our GDP. It is also a very positive element in terms of our international brand image. Jimi Kariuki Chairman, Kenya Tourism Board Kenya aiming for more flight connections with Asia But we now look to promote what we call “top signature” products. These include adventure, culture and history - espacially in Nairobi and Mombasa - cuisine, local community experience as well as sports such as golfing. We also introduced new activities such as climbing or agrotourism, and we are promoting visits to coffee and tea farms. Are there new destinations that you would like to promote? We are considering promoting three destinations beside more traditional circuits such as Lake Nakuru and its colonies of pink flamingos or the Maasai Mara National Reserve, an area of preserved savannah wilderness. We want to attract the younger generations to discover the fabulous beaches of Diani in the south, Laikipia national forest in the North or Tsavo National Parks near Mombasa The one year countdown is on for Expo 2020 Dubai, the biggest event ever organized in the Arab world as it will play host for 192 countries. On 20 October 2020, Expo 2020 Dubai will open its doors to the public. The massive event will run until 10 April 2021 and is estimated to attract as many as 25 million visitors with 70% of them coming from overseas. The Expo will be the largest event ever organised in the Arab world. The Expo will take place in the Opportunity, Mobility and Sustainability districts on the 4.38 sq km site. Every day, 60 live daily shows, performances and parades will take place. Tickets for a single-day will cost AED 120 (USD 33) Total investments for the Expo are estimated to reach US.9 bn with US.2 bn being dedicated for urban developments and infrastructure projects. The UAE expects large number of benefits from the event for its economy. According to a report published last April by global consultancy firm EY, Expo 2020 Dubai will boost the UAE economy by US.4bn and support over 900,000 jobs until 2031. During the peak six-month period of the World Expo, the report predicts that it will add the equivalent of 1.5 % to the UAE’s gross domestic product. New infrastructure comprises roads, bridges and the Dubai Metro Route 2020 line. According to Najeeb Mohammed Al-Ali, executive director of the Dubai Expo 2020 Bureau, “This independent report demonstrates that Expo 2020 Dubai is a critical longterm investment in the future of the UAE. Not only will the event encourage millions around the world to visit the UAE in 2020, it will also stimulate travel and tourism and support economic diversification for years after the Expo, leaving a sustainable economic legacy that will help to ensure the UAE remains a leading destination for business, leisure and investment” STAND J05 - BASEMENT 2 How do you position Kenya on the Asian continent? We remain a country well known for its wildlife and for its beaches. STAND F48 - BASEMENT 2 An artist’s impression of the Dubai Expo 2020 ITB ASIA NEWS • Friday 18 October 2019