1 year ago

ITB Asia News 2019 Day 3 Edition

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  • Destinations
  • October
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  • Singapore
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2 NEWS EDITORIAL Richard Barnes Editor-in-chief A jovial MOU signing by Messe Berlin CEO, Dr Christian Göke (left) and Keith Tan (right), Chief Executive, Singapore Tourism Board Travel technology… at your service The news this week that Messe Berlin (Singapore) is launching a new – dedicated – travel technology show for 2020 comes as no surprise given the huge, and ever-growing interest in travel related technologies. In keynotes on day one of the show, and IBM addressed the industry’s common challenges such as readying businesses for their next wave of growth; rethinking and reinventing distribution strategies; and how the travel industry can capitalise on the digital revolution to succeed. Yesterday, attendees were able to hear from Agoda, Expedia, Google, TripAdvisor and Wego, who discussed actions to adapt to the ever-evolving market. Again today,, OYO China and Tujia are leading the conversation on maximising opportunities to meet the needs of a new generation of Chinese travellers. Destination Marketing is also looking more and more towards digital solutions, with this week’s tracks including the likes of iVenture Card, Rezgo, TourRadar and Trip Ninja. They have been discussing topics ranging from multi-city travel, what experiences one can learn from hotel distribution and how to get the most for brands via online travel agencies. Looking ahead to next year, as a complement to the existing ITB Asia and MICE Show Asia, Travel Tech Asia in 2020 will be part of Asia Pacific’s largest travel trade show dedicated to travel technology. New buyers in charge of purchasing travel technology will be introduced to the latest innovations, emerging trends, leading industry brands and innovative start-ups that are gathered at one place to create new possibilities of travel. ITB ASIA NEWS is a CLEVERDIS Publication. 65 av. Jules Cantini - Tour Méditerranée, 13006 Marseille, France • Tel: + 33 442 77 46 00 • SARL capitalised at e155,750 • VAT FR 95413604471 • RCS Marseille 413 604 471 • • • • • Publisher: Gérard Lefebvre • Managing Director: Jean-François Pieri • Publishing Director: Jean-Guy Bienfait • Editor-in-Chief: Richard Barnes • Head of Editorial team: John Falchetto • Editorial team: Luc Citrinot • Art Director: Hélène Beunat • With the participation of: Bettina Badon, Siyu Geng, Benjamin Klene, Luciana Lodolo, Jasdeep Singh >To contact them : first name.last • Cover: © • Printing: Oxford Graphic Printers Pte Ltd, Singapore Registration of Copyright October 2019. Information presented in this publication is purely indicative in order to illustrate subjects contained therein. No guarantee can be given as to the accuracy of data or content at time of printing and thus the latter should not be used for professional or commercial ends. 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Cleverdis assumes no obligation and does not intend to update these forward-looking statements during the period of publication. Photo Credits and Copyright: All Rights Reserved. Memorandum of Understanding signed for three years between Singapore and Messe Berlin With organisers announcing a record number of over 1,300 exhibitors and more than 1,250 buyers at this year’s ITB Asia show, a new memorandum of understanding has been signed this week between the show organisers and the Singapore government. The ceremony took place on Wednesday, between Messe Berlin CEO, Dr Christian Göke and Keith Tan, Chief Executive, Singapore Tourism Board. The MOU paves the way for an even more solid relationship between the show organisers and the local authorities, who have shown continued support for ITB Asia since its inception. This year’s show has seen a major evolution over the previous edition. Over the past two days, along with today, organisations from across the travel industry are gathering to establish highquality contacts and conduct business. Indeed, to meet demand, Asia’s leading travel trade show this year expanded to two floors, introducing a dedicated “MICE Show Asia 2019”. Commenting on this year’s show, Katrina Leung, Managing Director of Messe Berlin (Singapore), ITB Asia’s organiser, said, “ITB Asia continues to maintain its position as the leading travel trade show in the region. Working in close collaboration with international exhibitors, travel companies and international buyers from across the MICE, leisure and corporate travel markets, we look forward to unveiling this year’s engaging and exciting programmes that will benefit all. With the expansion of the show and the launch of MICE Show Asia, we’re delighted to welcome our visitors to this 2019’s edition.” Now in its twelfth year, ITB Asia has continued to enjoy support from destinations and businesses from across the world. Emphasising the global reach of ITB Asia, this year’s show has attracted ever-widening international interest and participation. Over 110 National Tourism Organisations (NTO) and Regional Tourism Organisations (RTO) are exhibiting this year, including first-time appearances for NTOs from Armenia, Czech Republic, Malta, Russia and the Balkan States – Macedonia, Montenegro and Serbia, and RTOs from Busan, Frankfurt, Los Angeles and more. In addition, with the fastgrowing demands of the MICE and corporate travel sectors, ITB Asia has this year launched the inaugural MICE Show Asia, a MICE-dedicated show to which all ITB Asia attendees have full access ITB ASIA NEWS • Friday 18 October 2019