ITB Asia News 2019 Review
MONDAY 28 OCTOBER 2019 REVIEW EDITION CONTENTS 2 NEWS 9 TRADE TALK 11 EXCLUSIVE INTERVIEWS 13 AROUND THE WORLD 16 SEEN AT ITB ASIA 2019 NEWS ITB ASIA 2019: More than 27,000 business appointments Asia’s leading travel trade show shows strong growth, making Singapore “world tourism capital” during three days So Mara Secretary of State, Cambodia Ministry of Tourism ”Promoting secondary destinations is easier than ever as infrastructures are developing quickly. See page 6 TRADE TALK Faeez Fadhlillah CEO and Co-founder, Tripfez and Salam Standard It is estimated that 1.2 million jobs will be directly supported by the Muslim travel segment out of a total of 2.3 million globally by 2020. See page 9 EXCLUSIVE INTERVIEW As ITB Asia 2019 drew to a close on 18 October, organisers reported that more than 27,000 business appointments were generated during the show, up 7.4% on last year. Over 13,000 participants from 132 countries and territories attended the record-breaking event over three days. Held at the Sands Expo and Convention Centre, Marina Bay Sands in Singapore, ITB Asia is in its twelfth year, and this edition’s conference programme brought together thought leaders from across the MICE, Leisure, Corporate, and Travel Tech sectors. Across the three days of the conference, attendees were able to hear from more than 270 speakers from leading companies such as Booking.com, Expedia, IBM, OYO China, TripAdvisor, Tujia and more. For the first time, attendees also had a chance to gain a detailed understanding of some of the most important practices and trends that are defining the future of MICE events at ITB Asia’s inaugural MICE Show Asia, which had a turnout well above expectations. Yet again, ITB Asia was THE place to exchange ideas and gain invaluable insights into the future of the industry – as highlighted in our exclusive interview in this edition with the show’s organiser, Katrina Leung, Managing Director, Messe Berlin (Singapore) - see page 11. Katrina Leung Managing Director of Messe Berlin (Singapore) STAND OUT STANDS: A TOUR OF THE TOP EXHIBITORS Edison Chen General Manager of Destination Marketing, Trip.com There is no single standard format for destination marketing. You really need to understand your market, and to have very clear objectives. See page 12 As each year, in the review edition of ITB Asia News, we take you for a virtual tour of the show, spotlighting some of the top stands, and getting important feedback from exhibitors about how this year’s edition has gone. If you were here, it will prompt some memories, and if not, you’ll see what you missed – good reason to come to next year’s show. See page 17
