ITB Asia News 2022 - Day 1 Edition

I NEWS I ADVERTORIAL

I NEWS I ADVERTORIAL Pulau Dolphin, Seribu Islands - Jakarta Jakarta comes forward at ITB Asia 2022 Jakarta has taken the opportunity to strengthen the capital city’s position in the global travel industry by taking part in ITB Asia 2022 The Department of Tourism and Creative Economy of Jakarta has come forward to promote Jakarta as an urban tourism destination, offering vibrant urban life with "breathtaking diversity", from cultural heritage to fun world-class destinations, and ready to welcome tourists to explore and indulge. Jakarta offers the most complete facilities including accessibility and amenities. Some of the most prestigious shopping malls and upscale hotels are located right in the heart of Central and South Jakarta, where tourists can enjoy the 24 hours excitements of the city. "Here, one can enjoy a city tour, go shopping to the many malls around the city, enjoy delectable cuisine, attend MICE events, and participate in sport tourism competitions" explains Andhika Permata, Head of the Department of Tourism and Creative Economy of Jakarta. Two of the many attractions highlighted in the developing and promoting Jakarta are the Old Batavia Heritage Complex and the Thousand Islands. Located in the West Jakarta, Old Batavia Heritage Complex offers historical heritage such as Arts and Ceramic Museum, Jakarta Historical Museum, Shadow Puppet Museum, as well as the plaza where visitors can ride an antique bike to tour the area. With the latest revitalisation, the Old Batavia Heritage Complex is designed to be environmentally and pedestrian friendly, with easy access to Kota Station, hub of the public transportation such as commuter line and bus. Not far from Old Batavia Heritage Complex, is where Taman Impian Jaya Ancol is located in North Jakarta. It boasts a variety of amusements such as Dunia Fantasi Theme park, Seaworld, Atlantis Water Adventure Park, Ecopark, an Art market and comfortable accommodation choices with a complete culinary destination. From Ancol Bay, visitors can hop on a boat and head to Jakarta’s pristine getaway, enriched with tropical islands named Kepulauan Seribu or simply known as The Thousand Islands. Here, there are more than 10 islands that one can explore. Some of the most famous are Bidadari, Tidung, Pari and Pulau Macan, the home of private beach huts that lets travellers plunge directly from their bed into the open sea. Visitors can discover more of Jakarta diverse tourism at ITB Asia 2022 and learn about their travel packages such as the “Three Days Two nights Free and Easy Package”, which includes a two night stay in selected hotels, private return airport transfers, and one full day use of a car with a driver. The Department of Tourism and Creative Economy of Jakarta and several travel businesses are attending ITB Asia 2022 at booth no D33. These include Wyndham Casablanca Jakarta, DoubleTree by Hilton Jakarta, St. Regis Jakarta, Hermitage Jakarta, Dwidaya Wisata Indonesia (Dwitour), and Association of Indonesian Recreation Parks and Attractions (AIRA) STAND D33 8 ITB ASIA NEWS • WEDNESDAY 19 OCTOBER 2022 www.itb-asia-news.com

ADVERTORIAL I NEWS I Jordan: The "Kingdom of Time" is at ITB Asia 2022 Jordan Tourism Board (JTB) is showcasing its "Kingdom of Time" brand and its diverse and authentic tourism offering at this year's ITB Asia We spoke to Nayef Al Fayez, Minister of Tourism and Antiquities of the Kingdom of Jordan, to find out the key messages the destination is putting forward at this year's show. Why this slogan " Kingdom of Time"? Jordan has always been the Kingdom of Time, home to more than 100,000 archaeological, religious and tourist sites. Think of world-famous Petra, Dead Sea and Wadi Rum. Jordan is indeed the world’s largest open-air museum, nurturing 10,000-year old stories and experiences. As we have been blessed with majestic landscapes, we chose to focus on intrepid travellers whose passion falls in line with the products we have to offer. But Jordan has something for diverse types of tourism, including history and heritage, sightseeing, trekking, adventure tourism, health tourism, sky gazing, marine activities, film tourism or faith tourism. How would you describe Jordan to travellers from around the world? Simply, it is the Kingdom of Time and you need all the time in the world to explore all of Jordan. You name what interests you and we have it: a dive in the warm waters of the Red Sea, star gazing in Wadi Rum or the Moon Valley, bird watching in Aqaba, a healing mud bath in the Dead Sea, having an indigenous meal with a Bedouin or a rural family, walking along the breathtaking Jordan Trail, shopping for handmade mosaic artifacts in Madaba, or having a dip in the holy waters of the Baptism Site. We can have the world coming to us, and we guarantee wonderful memories for everyone. How is the tourism industry in Jordan changing? Tourism makes an important contribution to the Jordanian economy and there has been large investment in major projects such as Ayla & Saraya resorts in Aqaba, luxury hotels in Amman or wellness and eco-resorts in Ajloun and the Dead Sea. In recent years, niche tourism products have started to emerge, including faith, MICE or medical/ wellness. Any highlights for the upcoming year? Tourism is Jordan's "petrol" as we call it. The more we succeed in increasing its contribution to GDP, the better the chances are for the country to recover and survive the challenges that it encounters individually or as a member of the global community. Next year and the years to follow, the Tourism Ministry and JTB will become a hive of activity, making sure that no minute is wasted, as we Nayef Al Fayez Minister of Tourism and Antiquities, Kingdom of Jordan pursue the goals of the 2021-2025 National Tourism Strategy. We will continue with the "Kingdom of Time" campaign, adjust plans according to global, regional and local developments, and carry out activities that would strengthen our brand and offer more incentives to attract more tourists STAND M31 Hot Air Balloon-Wadi Rum © Jordan Tourism Board JORDAN TOURISM BOARD AT ITB ASIA 2022 Jordan Tourism Board is attending ITB Asia 2022 together with six key actors from Jordan’s travel and tourism sector, targeting B2B meetings with hosted buyers and trade visitors in order to expand business in Asia after two years of disruption. And indeed recovery is happening fast: Jordan has witnessed an increase of 281.9% in visitors from Asia during September 2022, compared to the same month in 2021. The accumulative overnight visitors to Jordan from Asia between January and September 2022 was 118,565, compared to 31,517 visitors in 2021. This increase amounted to 276.2%, which reflects the strong recovery of tourism from Asia to Jordan. The same was true for overnight visitors to Jordan from all nationalities which reached 3,128,099 over the same period compared to 1,292,067 visitors in 2021. This 142.1% increase is a powerful prove that the Kingdom's tourism industry has bounced back. Ahmad Al-Hmoud Director of Marketing, JTB Afanah Zohier Area Marketing Manager, JTB ITB ASIA NEWS • WEDNESDAY 19 OCTOBER 2022 9