ITB ASIA NEWS 2023 - DAY 1 EDITION

I NEWS

I NEWS I ADVERTORIAL WORLDWIDE HOTELS GROUP PROPERTIES ON DISPLAY AT ITB ASIA 2023 Hotel Mi Rochor, Singapore Jordan’s road to recovery in tourism Jordan has experienced a remarkable recovery in tourism as an increasingly popular choice for Asian travellers seeking unique experiences. The Jordan Tourism Board (JTB) has understood the importance of the Asian market and is actively promoting the country's diverse offerings to cater to their preferences. In order to appeal to Asian tourists, JTB is focusing on promoting travel during the low seasons of summer and winter. This allows visitors to enjoy fewer crowds while still experiencing all that Jordan has to offer. It provides an opportunity for more personalised experiences at iconic sites without feeling overwhelmed by large groups. Tourism plays a vital role in Jordan's economy, contributing significantly to its GDP and providing employment opportunities for local communities. JTB is committed to creating sustainable tourism practices that benefit both visitors and locals alike. Jordan boasts six UNESCO World Heritage Sites that showcase its historical and cultural significance. From the ancient city of Petra, carved into the mountains, to the Roman ruins of Jerash and the desert landscapes of Wadi Rum, each site offers a unique glimpse into Jordan's rich past. As Jordan continues to recover and welcome tourists from around the world, Asian travelers are discovering the allure of this captivating destination. With JTB's focus on promoting travel during low seasons and offering more affordable options, now is the perfect time for Asian tourists to explore the wonders Jordan has to offer. From UNESCO World Heritage Sites to warm hospitality and breathtaking landscapes, Jordan promises an unforgettable experience STAND K 05 Worldwide Hotels Group is highlighting their dedication to innovation in hospitality and strong trade ties at ITB Asia this year. Visitors to the show can discover the group's 40 properties and 7 brands in Singapore, including the new Hotel Mi Rochor on 89 Short Street and the flagship ICON Hotel on 8 Club Street. Worldwide Hotels Group is one of Singapore's largest hoteliers, with 7 hotel brands - ICON Hotel, V Hotel, Hotel Boss, Hotel Mi, Value Hotel, Venue Hotel and Hotel 81, and properties at strategic locations around Singapore STAND G 035 A special cocktail reception will be held Today at 4:30 p.m. Stand G035 © Nico Smit - Unsplash Would you like to strengthen your brand's presence at the show? Book your advertising or advertorial space in ITB Asia News. Need to advertise during the show? You still can! We'd be happy to discuss opportunities with you. Give us a call at +33 7 66 66 80 30. We'll help you increase your brand awareness in the tourism industry! ITB ASIA NEWS • WEDNESDAY 25 OCTOBER 2023 7