ITB Asia news 2024 - Day 1

HALL PLANS STAND T 129

HALL PLANS STAND T 129 STAND J 005 STAND N 037 STAND T 001

Morning Briefing by Laurence Gaborieau, Directrice du salon IFTM Top Resa Director IFTM Top Resa ITB Asia 2024: A world of opportunities awaits! TODAY'S CONFERENCE HIGHLIGHTS 08:45a.m. - 09:00a.m. Opening Remarks Level 3 by Dr Mario Tobias, CEO, Messe Berlin 09:00a.m. - 09:15a.m. Keynote: Global Trends for Sustainable Travel and Tourism Level 3 Speaker: Liz Ortiguera, Managing Director Asia-Pacific and Sr Advisor to CEO World Travel & Tourism Council (WTTC) Discover the economic outlook for the Asia-Pacific travel and tourism industry and both the global and regional trends shaping a more sustainable future for the sector. The session will also feature some groundbreaking new research and initiatives. Good morning and welcome to ITB Asia 2024! We’re thrilled to kick off this year’s edition with an exciting day packed with insights, innovation, and networking opportunities, as thousands of industry professionals, exhibitors, and thought leaders gather in Singapore. Whether you're here to discover the latest trends in travel, meet global suppliers, or explore cutting-edge technologies, today sets the tone for a transformative journey ahead. The day begins with opening remarks by Dr Mario Tobias, CEO of Messe Berlin, from 8:45 to 9:00 a.m. on Level 3. Dr Tobias will officially open the event, providing a glimpse into the exciting highlights and discussions that await throughout the show. Following his address, don’t miss the keynote on Global Trends for Sustainable Travel and Tourism by Liz Ortiguera, Managing Director Asia-Pacific at WTTC. At 9:00 a.m., she’ll dive into the latest trends shaping the industry’s future, offering valuable insights into sustainability initiatives, economic forecasts, and game-changing research. As sustainability takes centre stage in the industry, this session is a must-attend for anyone looking to stay ahead in the evolving travel landscape. In the afternoon, Trip.com be in the spotlight with a deep dive into AI-driven marketing strategies. From 1:00 p.m. to 1:30 p.m. at the Travel Tech Asia Theatre, Han Feng, Head of Marketing at Trip.com, will discuss how AI is transforming content creation, predictive analysis, and personalisation strategies. This session will showcase how AI can help businesses improve efficiency and reach diverse traveller markets in today’s digital age. Beyond the rich conference programme we have on offer, don’t forget to explore the exhibition halls, where over 1,800 exhibitors from around the world are showcasing their latest products, services, and innovations. From destination management companies to technology providers, airlines, and hotel brands, ITB Asia 2024 offers unparalleled opportunities to connect with key players across the travel ecosystem. Holding ITB Asia alongside MICE Show Asia and Travel Tech Asia means that we provide an optimised experience of three events in three days, giving you even more chances to explore all that the industry has to offer. ITB Asia will span both floors while you can find Travel Tech Asia on Level 1 and MICE Show Asia on the Basement 2. Get ready for an exciting first day—ITB Asia 2024 is just getting started! 09:15a.m. - 09:30a.m. Keynote: Navigating the Future of Travel: Embracing Technological Innovation Level 3 Speaker: Kevin Goh, Chief Executive Officer, Lodging, CapitaLand Investment Limited and Chief Executive Officer, The Ascott Limited Explore the transformative impact of technology in the travel industry and find out how industry leaders are embracing innovative strategies and tapping on the latest trends to reshape the future of travel. Find out the challenges and opportunities these innovations present across various sectors within the travel industry, and how leaders can leverage them to stay ahead of the curve. 1:00p.m - 1:30p.m. Embracing the Digital Era: How Technology is Transforming the Future of Travel Level 1, Travel Tech Asia Theatre Speaker: Han Feng, Head of Marketing, Trip.com Group Powered by: Trip.com In this session, we will explore how AI is revolutionising marketing by enhancing its effectiveness and efficiency. Trip.com leverages generative AI to transform content creation, producing ad copy, blogs, and designs that align with user preferences, reaching travellers across diverse markets. Furthermore, AIpowered predictive analysis enables personalised automation bidding and travel product selection, driving sustainable growth beyond traditional marketing boundaries and strategies. 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