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ITB Berlin News 2018 - Review Edition

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18 NEWS No Magic Bullet

18 NEWS No Magic Bullet to Tourism Overcrowding Dirk Dathe Trade visitor Answers to overtourism must begin with long-term planning, says a major new WTTC & McKinsey report 50 Years at ITB Berlin: Dirk Dathe Looks Back Alex Dichter Senior Partner, McKinsey & Company Having worked building and managing hotels from Iran to Morocco and Gambia, Francebased Dirk Dathe has been a regular at ITB Berlin since the late 1960s. He’s seen the show develop massively from its humble origins, and continues - despite his semi-retirement - to make his annual pilgrimage to Berlin. When Dirk Dathe first arrived in the divided city to attend ITB Berlin in his role with a German tourism consultancy, the show was a lot smaller than today. “I came in 1969 for the first time. There was seven halls, and ITB Berlin shared with the international boating exhibition,” he recalls. Previously, Dathe had been opening hotels in Abadan in Iran, which has the biggest oil refinery in the world. “The oil companies took all the rooms on a regular basis.” he recalls, meaning trips to upcoming travel fairs were not really required. But when he moved back to Europe to work as a travel consultant, that began to change. “Every year there was a little bit more at ITB Berlin, they added a hall here and there. But the big lift came when they built the International Congress Centre (in 1979), that gave it a big push.” “It really became big in the 1980s,” Dathe continues. “The facilities were better here than elsewhere. That gave them the edge on other trade fairs. And then the German market at the time in was very big already.” ITB BERLIN HAS OUTGROWN ANYTHING ELSE. IT HAS BECOME A MATTER OF PRESTIGE TO BE HERE. Dathe recalls how ITB Berlin also began to receive a lot of publicity in the popular press at this time, especially on German TV,which had daily half hour ITB Berlin segments. But what attracted global buyers and exhibitors especially to Berlin? “The buyers could go to other shows, but here you had the whole industry.” Meanwhile, ITB Berlin “has outgrown anything else. It’s also getting more international because the smaller countries are coming. It has become a matter of prestige to be here” Overcrowding in tourist destinations is a complex problem which varies from destination to destination and requires long-term planning and collaboration among all relevant stakeholders. Most importantly, popular tourism spots need to understand and be aware of the early warning signs, argues “Coping with success: Managing overcrowding in tourism destinations”, a report by the World Travel & Tourism Council (WTTC) and McKinsey & Company that is one of the first major analyses of the issue. The report specifically attempts to cut through media hype around the issue, to understand the nature of the problems at hand, and to identify specific solutions which can make a real difference on what is variously known as “overcrowding”, “overtourism” or “tourismphobia”. It does so by highlighting five types of problems: alienation of local residents, constrained infrastructure, diminished tourist experience, damage to natural resources, and threat to cultural heritage. Practical actions range from smoothing visitor numbers over time, spreading visitors across sites, and adjusting pricing to balance supply and demand. It is recommended that destinations use the data they already have to take appropriate action. Focusing on 68 cities, the report creates an overview in the form of a heatmap that identifies the risk of experiencing a given overcrowding problem. The map is based on an analysis of tourism data as well as research on specific destinations and dozens of interviews with tour operators, tourism authorities, hospitality providers, airlines, universities and think tanks. “Coping with success” concludes that local tourism managers must work with all public and private stakeholders to develop a coherent plan to create and manage tourism growth that puts people and communities at its heart. The goal is not only a positive impact for hosts, but also life-enhancing experiences for millions of travellers each year. Alex Dichter, Senior Partner, McKinsey & Company, said: “Overcrowding is easier to prevent than to recover from and the real lesson from our work is that good management is vital for all tourism destinations” ITB BERLIN NEWS • Wednesday 21 st March 2018 www.itb-berlin-news.com

NEWS 19 Norwegian Cruise Line Holdings have unveiled the design of the new and dedicated Norwegian Cruise Line terminal at PortMiami. The terminal represents the continued relationship and strong ties between Norwegian and Miami, which has been the company’s home since its launch in 1966. Pending the final approval by the Miami-Dade County Board of County Commissioners, the project will commence in May 2018, and is scheduled for completion by Q3 of 2019, as Norwegian Encore, the newest ship of the Breakaway Plus class, makes her debut in Miami with seasonal cruises to the Caribbean. “This terminal marks the latest step in our continual efforts to strengthen our presence in strategic home ports around the world. We look forward to welcoming Norwegian Encore and PortMiami Terminal Norwegian Cruise Line Announce New Terminal at PortMiami the thousands of guests sailing on Norwegian Cruise Line and her sister brands to this state-of-the-art terminal” said Frank Del Rio, president and chief executive officer of Norwegian Cruise Line Holdings Ltd during the company’s ITB Berlin press conference. At nearly 166,500 square feet, the debuting Norwegian terminal will accommodate ships of up to 5,000 passengers, and feature new technology to support faster and more efficient embarkation and disembarkation processes, as well as expedited security screening and luggage check-in. A dedicated lounge and service area will facilitate a warm and welcoming sense of arrival for large groups and charters, and a new parking garage, and valet parking area with direct access to the terminal and lounge are also scheduled to be completed © Bermello Ajamil RAS AL KHAIMAH LAUNCHES CHALLENGE TO DEVELOP “NEXT BIG THING” IN ADVENTURE TOURISM Ras Al Khaimah Tourism Development Authority (RAKTDA) has partnered with The George Washington University International Institute of Tourism Studies to launch the 2018 Ras Al Khaimah Adventure Travel & Sports Innovation Challenge during the UAE Innovation Week The initiative invites students from across the globe to develop innovative and sustainable ways of growing adventure tourism and making the Emirate the world’s leading destination for thrill-seeking travellers. Powered through crowdsourcing platform, HeroX, students will be challenged to identify athletic events that could be developed in Ras Al Khaimah. The Challenge will run from February to September 2018. Proposals will be judged by a panel of international tourism experts and the senior leadership at​​RAKTDA. Two members of the winning team will travel to Ras Al Khaimah to present their ​ proposal​at a World Tourism Day conference scheduled for 27th September 2018. Haitham Mattar, CEO of Ras Al Khaimah Tourism Development Authority (RAKTDA) said: “Over the last two years, we’ve focused on the development of our adventure tourism product on and around Jebel Jais, the UAE’s highest mountain. The trekking and climbing routes on Jebel Jais Via Ferrata earned plaudits as the UAE’s most thrilling attraction and just last month we officially opened Jebel Jais Flight: The World’s Longest Zipline at an incredible 2.83km long” The First EuroVelo Cycle Tourism Awards go to France and EuroVelo 15 - Rhine Cycle Route France and EuroVelo 15 - Rhine Cycle Route has been selected as the most popular cycle tourism country and EuroVelo Route in 2017. The inaugural EuroVelo Cycle Tourism Awards were held at ITB Berlin. The ceremony formed part of the first ever Cycle Tourism Day organised by ECF (European Cyclists’ Federation) and ADFC (German National Cyclists’ Association) at the ITB Berlin, the world’s leading travel trade show. Representatives from France and EuroVelo 15 - Rhine Cycle Route received the awards from Michael Cramer, Member of the European Parliament and “father” of EuroVelo 13 – Iron Curtain Trail. Cycle tourism is becoming an increasingly significant sector of the tourism industry. According to a study commissioned by the European Parliament cycle tourism contributes over €44bn to the European economy annually in addition to the environmental, health and transportation benefits ITB BERLIN NEWS • Wednesday 21 st March 2018

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