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ITB Berlin News 2018 - Review Edition

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44 AROUND THE WORLD

44 AROUND THE WORLD STAND OUT STANDS Turkey Tourism in Turkey is focused largely on a variety of historical sites, and on seaside resorts along its Aegean and Mediterranean Sea coasts. Turkey has also become a popular destination for culture, spa, and health care. At its height in 2014, Turkey attracted around 42 million foreign tourists, ranking as the 6th most popular tourist destination in the world. © Messe Berlin GmbH Brazil – Amazingly Green Demonstrating the ultimate in tones of green… Brazil has the largest biodiversity on the planet. In its 8.5 million sq km, the country embraces different climatic zones and consequently diverse biomes: the largest tropical forest and the biggest overflowable plains in the world – Amazon Rainforest and Pantanal, respectively; Cerrado, known as the Brazilian savanna; the semiarid forests of Caatinga; the tropical vegetation of the Atlantic Forest; and the undergrowth of the Pampas. © Messe Berlin GmbH ITB BERLIN NEWS • Wednesday 21 st March 2018 www.itb-berlin-news.com

HOSPITALITY / RESTAURANTS / BARS CLUBS / EVENTS / SHOPPING / CULTURE Berlin’s Governing Mayor, Michael Müller, welcomes ITB Berlin guests and gives insight into the German capital’s growing renown as a major tourism hub HOSPITALITY / RESTAURANTS / BARS Along the Spree river from Mitte, Friedrichshain is another former East Berlin district that has become a hub for visitors who want to explore both the city’s compelling past and inspiring present. Known for its classic Soviet-inspired architecture on Karl-Marx- Allee, or its famous Sunday market on Boxhagener Platz - part of a vibrant, upcoming neighbourhood jammed with bars and restaurants - Friedrichhain’s landmark is the turreted Oberbaum Bridge that crosses Berlin’s major river. The bridge was a major checkpoint that divided East and West Berlin in the Wall years, while today it’s a popular thoroughfare where amplified rock bands, performers and musicians serenade the human ebb and flow taking in the view over Berlin. Nearby is the storied East Side Gallery, a long stretch of the former Berlin Wall that has been a fresco upon which artists from around the world came to express ideas of freedom as the Iron Curtain fell. The paintings – including 1990’s Fraternal Kiss (above) by Russian Dmitri Vrubel, a doomed final embrace between Russian and GDR leaders – symbolise the ongoing struggle for an open and tolerant city. Among the plentiful accommodation options in the area is the Michelberger Hotel on Warschauer ITB Berlin 2018 marks the start of another big year for one of Europe’s premier’s tourist destinations. Berlin’s tourism authority has unveiled a “2018+” concept that aims at attracting higher-end travellers to the German capital. There’s a view that visitors who come to enjoy the cultural attractions stay longer in the city – and spend more money. The idea is to attract “quality tourism” via a new marketing strategy in addition to a new city navigation system and new tourist routes. In recent years, Berlin has become one of the top travel destinations in terms of international city tourism. The number of overnight stays in the German capital has almost doubled in the last ten years. Meanwhile, more than 30 million guests spend the night in Berlin annually. Thus, tourism is one of the most important economic drivers for the German capital. Why is Berlin the perfect location for ITB, and indeed a host of trade fairs throughout the year? Because the city is cosmopolitan and international, and because Berlin, as a trade fair city, has the experience and the skills that contribute to the success of such events. What are some of the special events planned for 2018 in Berlin that will attract visitors to the city? This year the festivities for the German National Day, the day of German unity [celebrating the day the country was reunified in 1990] on October 3 rd , take place in Berlin. For three days, millions of people can get to know the capital from its most joyous side. We look forward to millions of visitors from all over the world. Strasse. A century-old industrial building has been transformed into stylish accommodation for travellers on small or more expansive budgets, while the Hotel boasts one of the best lounge bars east of the Spree, a homey, high-design hang-out that includes a courtyard/beer garden where events and concerts happen year-round. Karl-Marx-Allee in Friedrichshain was the Champs- Élysées of East Germany and its grand apartment buildings once called “workers’ palaces” are equally impressive today. Stretching for two kilometres from Why does Berlin remain one of the most popular tourist destinations in Europe? I think because of the diversity. Berlin really has something for everyone. The German capital lures with its cultural wealth, its museums, theatres, the historical memorials and memorial sites. But it is also the free and cosmopolitan atmosphere in our city that makes our guests feel so comfortable. Tourists often say: “We feel at home in Berlin.” That is a nice compliment because it says that you do not feel strange as a guest, but feel a strong sense of belonging. What are your travel tips for visitors attending ITB, and Berlin for the first time? Take the time to get to know the many sides of Berlin. Mitte with its magnificent buildings; Friedrichshain and Kreuzberg as creative neighbourhoods; Charlottenburg and Wilmersdorf with their bourgeois flair; or the citadel in Spandau – to name just a few examples of the diversity of our city. ITB BERLIN NEWS • Thursday 1 st March 2018 CLUBS / EVENTS / SHOPPING / CULTURE Alexanderplatz in the city centre to Frankfurter Tor, the Soviet-designed boulevard contains some of Berlin’s best modernist architecture, including the Kino International cinema and Cafe Moskau. This is where a workers’ uprising started in 1953 but was soon put down with the help of the Red Army. But these days another revolution is happening in the back streets to east of Warschauer Strasse, an area thick with bars, clubs and restaurants since the Wall fell almost 30 years ago. ITB BERLIN NEWS • Thursday 8 th March 2018 © Thomas Keller © Thomas Keller HOSPITALITY / RESTAURANTS / BARS The Reichstag, Brandenburg Gate and Checkpoint Charlie are the city’s most famous sites but the real Berlin is found in polyglot backstreets and neighbourhoods; this time in the district of Kreuzberg. The once working-class and now sought-after Kreuzberg district is known for its diverse people, its international restaurants and cafes, and of course its all-night clubs and bars. To best appreciate the areas peculiar charm, its best to stroll around its very different neighbourhoods. To start your day in Kreuzberg, head to the neighbourhood cut by Graefe Strasse and flanked by the Landwehr Canal, where you wander rustic oak-lined boulevards ringing with bicycle bells and overhung with pretty flowering tenement balconies. Pass the bookstores, quirky liquorice shops and Turkish delis as their doors lazily open, until stopping at Brandi Espresso Bar (Dieffenbachstrasse 63) for a robust coffee and perfect pain au chocolat or panini. Wandering east along the canal, continue to Maybachufer until it becomes the Turkish Market, a souk-like mile where head-turning fragrances permeate alleys with stalls selling fruit and vegetables, fabrics and handmade curios (only on HOSPITALITY / RESTAURANTS / BARS The vibrant district of Neukölln is famed for its pan- Arabic and Turkish culture and cuisine, and its international newcomers, but partly began as a home to Bohemian protestants fleeing persecution. The remains of its 300-year-old Bohemian village of Rixdorf can be seen around Richardsplatz, a large historical square that hosts a legendary annual Christmas market. Here you can find some of the oldest architecture in Berlin, along with a number of traditional German eateries like Villa Rixdorf (Richardplatz 6), which serves up Berlin specialities like “Eisbein”, or pickled pork knuckle. Walking north towards the Landwehr canal, visitors can check out Neukölln’s “Little Lebanon” along Sonnenallee which is jammed with baklava and falafel shops. The backstreets around Reuterplatz make up one of Berlin’s most upcoming areas, an axis of cafés, boutiques, bookstores and galleries that attracts young people from around the world. Enjoy lunch at Burrito Baby (Pflügerstrasse 11), a popular institution selling Mexican street food - and afterward visit Tischendorf café (Friedelstrasse 25), renowned for its cosy ambience and homemade cakes. Any visit to Neukölln these days includes a walk around the huge expanse of open space that was once Tempelhof Airport. Said to be twice the size of Tuesdays and Fridays; art and flea markets happen over the weekends). You’ll find all the pan-continental flavours here – from African stews and German poppy-seed cake to Palestinian hummus and Italian tomatoes – with buskers entertaining the masses on the waterside deck. Here you’ll see a cross-section of the entire city. Nearby Bergmannstrasse is one of Berlin’s best-preserved neighbourhoods and offers pristine Prussian architecture (especially around Chamissoplatz) and a sheer abundance of food. Start at the Marheineke Markthalle (Market Hall), where you can pick up wine, cheese and regional delicacies before snacking at counter bars serving Greek, Italian, Vietnamese and more. At the opposite end of the street you’ll find Viktoriapark, a veritable mountain in an otherwise flat landscape. It’s crowned by a monument Central Park, the airport was designated a public park in 2010 after the airport shut down two years before - it was the site of the Berlin Airlift (supplies were flown into the city via the airport when Stalin blockaded West Berlin). Tempelhof Park Today, Tempelhof Park offers Berlin’s grandest vista, plus several runways along which the visitors walk, CLUBS / EVENTS / SHOPPING / CULTURE that marks Prussia’s liberation from Napoleon and, from this vantage point, you can spy the city like the angels did in Wim Wenders’ film, Wings of Desire. It’s a perfect spot to watch the sun go down over the city before exploring some of Kreuzberg’s endless eateries and watering holes. ITB BERLIN NEWS • Wednesday 7 th March 2018 CLUBS / EVENTS / SHOPPING / CULTURE bicycle or even rollerblade the kilometres of tarmac. Check out the massive Nazi-built terminal (once the largest building on earth and these days home to music and fashion festivals), or wander the open vegetable gardens that have mushroomed across the northern end of the park as the sun goes down. ITB BERLIN NEWS • Friday 9 th March 2018 © Thomas Keller © Thomas Keller © Thomas Keller © visitBerlin HOSPITALITY / RESTAURANTS / BARS WHERE TO GO IN Berlin CLUBS / EVENTS / SHOPPING / CULTURE Berlin – City of Countless Facets WHERE TO GO IN Berlin Luring with diversity and cultural wealth Michael Müller, Governing Mayor of Berlin Preview Edition CLICK HERE WHERE TO GO IN Berlin Friedrichshain On the Border of East and West Weekend Edition CLICK HERE WHERE TO GO IN Berlin Wandering Kreuzberg by Day Day 1 Edition CLICK HERE WHERE TO GO IN Berlin Neukölln: A Melting Pot with a Fascinating Past Berlin’s most multicultural district is home to around 180 nationalities and an equal diversity of sights and sounds Day 4 Edition CLICK HERE To read each interview in its entirety, click here In this review edition of ITB Berlin News we take a glance in the rear-vision mirror at the four “Where to Go” features – from our preview edition and three live editions at the show. LURING WITH DIVERSITY AND CULTURAL WEALTH It all begins with a message from Berlin’s Governing Mayor, Michael Müller, welcoming ITB Berlin guests and giving insight into the German capital’s growing renown as a major tourism hub. ITB Berlin 2018 marks the start of another big year for one of Europe’s premier’s tourist destinations. Berlin’s tourism authority has unveiled a “2018+” concept that aims at attracting higher-end travellers to the German capital. There’s a view that visitors who come to enjoy the cultural attractions stay longer in the city – and spend more money. The idea is to attract “quality tourism” via a new marketing strategy in addition to a new city navigation system and new tourist routes. In recent years, Berlin has become one of the top travel destinations in terms of international city tourism. The number of overnight stays in the German capital has almost doubled in the last ten years. Meanwhile, more than 30 million guests spend the night in Berlin annually. Thus, tourism is one of the most important economic drivers for the German capital. WANDERING KREUZBERG BY DAY The Reichstag, Brandenburg Gate and Checkpoint Charlie are the city’s most famous sites but the real Berlin is found in polyglot backstreets and neighbourhoods; this time in the district of Kreuzberg. The once workingclass and now sought-after Kreuzberg district is known for its diverse people, its international restaurants and cafes, and of course its all-night clubs and bars. To best appreciate the areas peculiar charm, its best to stroll around its very different neighbourhoods. To start your day in Kreuzberg, head to the neighbourhood cut by Graefe Strasse and flanked by the Landwehr Canal, where you wander rustic oak-lined boulevards ringing with bicycle bells and overhung with pretty flowering tenement balconies. FRIEDRICHSHAIN: ON THE BORDER OF EAST AND WEST Along the Spree river from Mitte, Friedrichshain is another former East Berlin district that has become a hub for visitors who want to explore both the city’s compelling past and inspiring present. Known for its classic Soviet-inspired architecture on Karl-Marx-Allee, or its famous Sunday market on Boxhagener Platz - part of a vibrant, upcoming neighbourhood jammed with bars and restaurants - Friedrichhain’s landmark is the turreted Oberbaum Bridge that crosses Berlin’s major river. NEUKÖLLN: A MELTING POT WITH A FASCINATING PAST Berlin’s most multicultural district is home to around 180 nationalities and an equal diversity of sights and sounds. The vibrant district of Neukölln is famed for its pan-Arabic and Turkish culture and cuisine, and its international newcomers, but partly began as a home to Bohemian protestants fleeing persecution. The remains of its 300-year-old Bohemian village of Rixdorf can be seen around Richardsplatz, a large historical square that hosts a legendary annual Christmas market. Here you can find some of the oldest architecture in Berlin, along with a number of traditional German eateries like Villa Rixdorf (Richardplatz 6), which serves up Berlin specialities like “Eisbein”, or pickled pork knuckle. ITB BERLIN NEWS • Wednesday 21 st March 2018

ITB Berlin News