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ITB Berlin News 2019 - Day 3 Edition

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BROUGHT TO YOU BY NEWS 7 EDITORIAL Richard Barnes Editor-in-Chief, ITB Berlin News Overtourism… What is the solution? DAY 3 EDITION Friday 8 th March 2019 CONTENTS 9 ITB Berlin 14 Trade 15 Exclusive 16 SPECIAL FEATURES Business Travel.......................... page 21 Group travel / MICE .................. page 22 Amusement parks...................... page 24 Cultural tourism......................... page 27 REGIONAL SPOTLIGHT Middle East & 30 SPOTLIGHT ON GERMAN REGION 36 Where to Go in 37 A study by Norstat tabled at ITB Berlin this year for Travelzoo and ITB indicates that 69% of people questioned believe that protecting the environment is the most critical issue of our time. The survey on overtourism was a collection and analysis of data from 8,000 people in eight countries. Overtourism is increasingly dampening the destination experience of international tourists. However, the specific tourist groups who perceive overtourism particularly negatively, the avoidance strategies they apply and the destination measures they might accept are all largely unexplored. This latest study sheds light on the darkness for the first time and provides destination managers with important decision-making aids in dealing with one of the biggest challenges in international tourism – both today and in the future. Asked to identify the phenomena they associate with mass tourism, respondents mentioned environmental destruction (52%), overcrowded beaches (48%), too many other tourists (41%) and negative repercussions for people living locally (37%). The survey found that a significant percentage of respondents were willing to take steps to improve the situation: they would pay more money for fewer tourists in a destination, they’d change their dates of travel and commit to shopping and eating “local” if they knew it would help. The Travelzoo survey is the latest and perhaps most pertinent “beacon” aiming to lead the industry in the right direction. Already last year when announcing data from IPK, Rolf Freitag, the organisation’s President, stated, “Overtourism is clearly not good for nature, culture, locals and tourists alike. However, global tourism has not reached its limits. Many destinations would be happy to see more visitors, either throughout the year or in the low season. So tourism does not have a growth problem but rather a regional and seasonal problem!” It is clear that tourism must be a force for good, in all senses, and that in many places, while this is a challenge, it is not insurmountable. ITB Berlin is shining the light on just which direction should be taken for a brighter future for the industry. ITB BERLIN NEWS is a CLEVERDIS Publication. 65 av. Jules Cantini - Tour Méditerranée, 13006 Marseille, France • Tel: + 33 442 77 46 00 • SARL capitalised at e155,750 • VAT FR 95413604471 • RCS Marseille 413 604 471 • • During ITB Berlin: Press Center – Hall 6.3, Room 203 • • • Publisher: Gérard Lefebvre • Managing Director: Jean-François Pieri • Publishing Director: Jean-Guy Bienfait • Project Manager: Bettina Badon • Editor-in-Chief: Richard Barnes • Associate Editor: Simon King • Editorial coordination: Kira Behr • Editorial team: Stuart Braun, Neil Churchman, Luc Citrinot, Andy Fry, Julian Newby • Marketing Manager: Nathalie Meissner • Photographer: Stéphane Lelarge • Art Director: Hélène Beunat • Design & Page Setting: Guillaume Kaercher • With the participation of: Benjamin Klene, Luzia Rehe, Jasdeep Singh, Wenchao Wang. >To contact them : first name.last • Cover: © Cleverdis • Printing: Möller Druck und Verlag GmbH, Ahrensfelde OT Blumberg, Germany Registration of Copyright March 2019 Information presented in this publication is purely indicative in order to illustrate subjects contained therein. No guarantee can be given as to the accuracy of data or content at time of printing and thus the latter should not be used for professional or commercial ends. While all efforts have been made as to accuracy and pertinence of content and data contained in this publication, CLEVERDIS may in no case be held responsible for the consequences, whatever their nature may be, that may result from the interpretation of this data or content, or any eventual errors therein. Any reproduction of the content of this publication, even partial, by any means whatsoever, is strictly prohibited without the prior autorisation of the publisher. Any copy, whether by photography, photography film, magnetic tape, disc or other means constitutes a forgery, liable to punishment under French law according to the legislation of 11 th March 1957 covering copyright. All brands cited in this publication are registered trade marks and/or belong to companies which are their respective proprietors. The publishers and editorial staff decline all responsibility as to opinions formulated in this publication by those interviewed or cited therein. Their opinions are entirely their own, and are included with the understanding that they contain, to our knowledge, no malicious intent. The inclusion of all texts, photographs and other documents supplied by those included in this publication imply the acceptance by their authors of their free publication therein. Documents and photographs will not be returned. It should be understood that this publication contains forward-looking statements that involve risks, uncertainties and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include assumptions relating to the timing of the recorded date. If any of these risks or uncertainties materialises or any of these assumptions proves incorrect, actual results could differ materially from the expectations outlined in these statements. Cleverdis assumes no obligation and does not intend to update these forward-looking statements during the period of publication. Photo Credits and Copyright: All Rights Reserved. ITB BERLIN NEWS • Friday 8 th March 2019

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