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ITB Berlin News 2020 #3

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I NEWS IADVERTORIALNew brandambassador forFairmontDiscover MICEopportunitiesin LatviaRiga, LatviaWith new hotels and venues opening every year, Latviais becoming an ever more attractive events destination:easy to reach and with ample meeting space in pictureperfecthistorical and natural surroundings.Fairmont Hotels & Resorts hasnamed film icon Susan Sarandon asits new global brand ambassador.The Oscar-winning actress will starin a soon-to-be-launched globalbrand campaign that will portraythe transformative power of travel,connecting Fairmont's historyand majestic hotels with modernsensibilities and the dreams of anew generation of travellers.Fairmont's links with the world ofcinema go back a long way. Fans ofthe golden age of film might spotFairmont hotels in such movieclassics as North by Northwest,River of No Return, Vertigo,Breakfast at Tiffany's, and TheFrench Lieutenant's Woman. Ms.Sarandon herself has appeared ina number of films shot on-locationat Fairmont hotels, including LittleWomen, The January Man and Kingof Gypsies."Fairmont and Susan Sarandonshare a spirit of adventure, a passionfor thinking globally and actinglocally, and a history of turningwords into action," said SharonCohen, Vice President, FairmontHotels & Resorts. "We choseSusan to represent the essenceof Fairmont - representinga strength of character andtimeless sophistication."The collaboration between MsSarandon and the Fairmont brandwill focus on their shared values.With Oscar, BAFTA, and SAGawards, along with a filmographyof over 100 films, Ms Sarandoncontinues to inspire audiences withnew work, including roles in TheMeddler, The Jesus Rolls and RayDonovan."It is a privilege to work withFairmont, a company for whosevalues I have great respect andwhose extraordinary hotels are a joyto experience," said Ms Sarandon."Together, we hope to convey asense of life as a grand journeythat we hope will be meaningfuland inspiring to guests and fans ofFairmont around the world"RIGA – CONVENIENTTO REACH FROMDESTINATIONSWORLDWIDERiga - The Baltic's biggest airportis directly connected to over 100destination in Europe and it islocated only 1h from Stockholm,2h 10min from Frankfurt, 2h40min from London and Paris.National airline Air Baltic has theyoungest jet fleet in Europe withmany routes served by the ultramodernAirbus A220. Lufthansa,SAS, Finnair and Turkish Airlinesare among the airlines connectingRiga International Airport todestinations worldwide.Daily ferries connect Riga toStockholm, and comfortable busestravel between Riga, Vilnius andTallinn on a near-hourly basis.COMING SOON: Rail Baltica,meanwhile, is a major infrastructureproject currently in the planningstages, and will connect the Balticsto the rest of Europe by high speedrailway.FROM FAIRY-TALEBALLROOMS TOLEADING-EDGECONFERENCE SUITESThe Historic Centre of Riga – aUNESCO World Heritage Site –tells just part of the city’s storywith popular venues includingthe House of Black Heads andLatvian National Museum ofArt. Visitors are able to discoverRiga’s industrial heritage, woodenarchitecture and markets on a cityrally, or choose a venue such as thebrand new Hanzas Perons, whichwas once a railway loading station.Riga is also close to beaches andnational parks should one wish toadd outdoor elements to an eventprogramme or be closer to naturefor the duration of a meetingSusanSarandon© Jonas Unger - CNW Group/Fairmont Hotels & ResortsITB BERLIN NEWS • THURSDAY 19 TH MARCH 2020 • 11

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