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ITB Berlin News 2020 - #4

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I SPECIAL FEATURE I TECHNOLOGY, TOURS & ACTIVITIES ITTA surveylaunchedby ArivalExperiences – tours, activities,attractions, and all of the thingstravellers do in-destination –have been at the heart of oneof the hottest, fastest-growingsectors of the travel sector.Arival has conducted a highly expansiveglobal study over 2019 and 2020,surveying nearly 7,000 tour, activity andattraction operators around the world.This study lays out the major trendsdriving experiences, and presents theopportunities for the broader travel andtourism industry.The study, launched this month, willprovide detailed market sizing andforecasts, and present insights on onlinedistribution, technology and marketing,new product trends and more. Arival cofounder& CEO Douglas Quinby says thereare many changes driving the industryforward. Firstly, more and more operatorsare adopting technology to sell online andrun more efficiently, and it has never beeneasier to step in and access more supplythrough technology.Douglas QuinbyCo-founder & CEO, Arival“Many thousands of entrepreneursaround the world are entering this sector,creating new businesses and new travelexperiences”, says Quinby. “More and moretravellers are seeking these experienceslast minute and in-destination, often ontheir phone. Furthermore, online travelagencies have raised a lot of money andare changing how travellers find and bookactivities.”According to the Arival CEO, travel brands– especially hotels, destinations, andtravel sellers (agencies, tour packagers,etc.) –need to understand theircustomers and destinations, and identifythe right experience products to provide(and that’s not easy, with hundreds ofexperience categories out there). Theyalso need to make this product online andmobile bookable at the last minuteTTA sectorstill largelyunder-exploitedWith Bookingkit GmbH again working closelywith ITB Berlin on the promotion of the TTAsector, we asked Co-Founder and ManagingDirector Christoph Kruse how his company isdeveloping ideas in this field.Tours and activities is thethird largest and fastestgrowing tourism sector afterflights and hotel bookings.Nevertheless, the toursand activity market is veryfragmented, 80% are stillnot bookable via digitalchannels. Nowadays, thatis almost unimaginable,because most people inthe digitalised world wantto make their bookings oftours and activities onlinevia smartphone, tablet orlaptop. Bookingkit enablesproviders of the experienceindustry to digitally maptheir tours and activities andto make their offers easilyavailable for selling andmarketing.What do you think of theinitiative by ITB to promoteTTA as a specific sector?It is a great and veryimportant initiative! TTA isthe third largest tourismsector with around onemillion providers worldwideand a global volume of€138bn. ITB therefore offersall TTA providers the chanceto raise general awarenessof their mission: making TTAas easy to book as flights orhotels.How do you see thisdeveloping, and what shouldcompanies be doing tofacilitate promotion andbookings?Travellers nowadayswant to experience anexciting moment. Theyare increasingly lookingfor unforgettable toursand activities rather thanchoosing a holiday thatis simply based on thedestination alone. It istherefore of utter importancethat those experiences canbe booked simply, quicklyand securely online. Traveland activity providersshould adapt to this changein consumer needs anddigitise their inventory tobecome visible on differentplatformsChristophKruseCo-founderand ManagingDirector, Bookingkit© 2019 Bookingkit28 • ITB BERLIN NEWS • THURSDAY 26 TH MARCH

I REGION I AMERICAS & CARIBBEAN ISibinacocha Lake, Peru© GvilleminTHEAMERICASAmericas – mixed fortunes in 2019The Americas showed a 2% increase in inboundtourism in 2019 to reach 220 million internationalarrivals, according to the UNWTO.Many smaller island destinationsin the Caribbean saw doubledigitgrowth in 2019. Dominica,Saint Kitts and Nevis and SaintMarteen all recorded doubledigitincreases in both arrivalsand receipts. Among the largerisland destinations, PuertoRico rebounded stronglythrough August, while Bahamascontinued to grow at double-digitdespite the severe flooding whichoccurred in September. Jamaicaenjoyed continued solid growthbenefitting from increased USvisitor numbers, while tourismto Cuba was affected by travelrestrictions from the UnitedStates and the collapse ofThomas Cook. The DominicanRepublic, the sub-region’s mostvisited destination, recorded aslight decline in internationalarrivals.North America (+3%) showedmixed results, with stronggrowth in Mexico and Canadabut weaker results in the UnitedStates, the largest destination inthe Americas. Mexico recordedcontinued robust results bothin arrivals and receipts throughNovember, with increasedtourist flows from Canada andother countries from the region.After a slow start of the year,Canada achieved strong resultsthrough October, thanks to afavourable currency and a surgein arrivals from North Americanand European markets, thoughless visitors from China amiddiplomatic tensions.Inbound data for the UnitedStates available through Octobershows a slight decline overall.Arrivals from its main sourcemarkets, Canada and Mexico,went down. Growth in arrivalsfrom top overseas markets theUnited Kingdom and Japancontinued to offset declines fromseveral key markets such asChina and the Republic of Korea.A strong US dollar is making thedestination less affordable forsome markets and visa issuancehas slowed travel from Asia andLatin America, according to theUNWTO Panel of Experts.Central America achieved a 2%increase in arrivals, recoveringfrom the 2019 drop, with unevenresults across destinations.Costa Rica, the sub-region’smost visited destination, postedsolid results through November,while Belize, Honduras and ElSalvador grew above average.Nicaragua showed a doubledigitrebound in the secondand third quarters, following asharp drop in arrivals in the firstquarter amid political tensions.Guatemala and Panama postedmore modest results.International arrivals to SouthAmerica were down 3% in2019, with mixed performancethroughout the year. After adecline in the first quarter of2019, the sub-region pickedup in the second quarter butinternational arrivals fell againthrough the remainder of theyear. Several destinationsrecorded a strong decline intourist arrivals from Argentinaas a result of the economiccrisis and the weakening of theArgentinian pesoSource: UNWTO World Tourism Barometer - January 2020ITB BERLIN NEWS • THURSDAY 26 TH MARCH 2020 • 29

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