4 months ago

ITB Berlin News 2021 - Day 3 Edition

  • Text
  • Dubai
  • Travellers
  • Expo
  • Destination
  • Countries
  • Activities
  • Destinations
  • Cycling
  • Berlin
  • Tourism


I REGION I AFRICA & MIDDLE EAST I Middle East MAIN TRAVEL DESTINATIONS BAHRAIN ISRAEL JORDAN LEBANON OMAN QATAR UNITED ARAB EMIRATES ABU DHABI AJMAN DUBAI FUJAIRAHV RAS AL- KHAIMAH SHARJAH Africa MAIN TRAVEL DESTINATIONS ALGERIA BOTSWANA CÔTE D’IVOIRE EGYPT ERITREA GAMBIA GHANA ILE DE LA RÉUNION KENYA LESOTHO MADAGASCAR MALAWI MALI MAURITIUS MAYOTTE MOROCCO MOZAMBIQUE NAMIBIA RWANDA SAINT HELENA SAO TOME AND PRINCIPE SEYCHELLES SIERRA LEONE SOUTH AFRICA SUDAN TANZANIA TOGO UGANDA ZAMBIA ZIMBABWE MIDDLE EAST & AFRICA DOHA SKYLINE WITH THE SHERATON HOTEL The Middle-East shows readiness for post-Covid tourism Although many countries in the Middle-East totally closed their borders last year, some Gulf states worked hard to stay open. They will likely be among the first to re-emerge in a post-Covid recovery era. Africa should rapidly grow again as the pandemic has been largely kept under control - the southern part of the continent excepted. According to the UNWTO, the Middle-East and Africa both recorded a drop of around 75% in arrivals, the second largest decline among regions in percentage terms. Africa recorded 17.8 million international travellers while the Middle East had a total of 16.2 million. Borders remained tightly controlled for most of 2020. However, by the last quarter of 2020, a few countries started to again accept international travellers. These included Jordan, Lebanon, Oman and the UAE. Many African countries stayed open, although restrictions such as compulsory quarantine were implemented. There has been the case for Egypt, Kenya, Rwanda, the Seychelles or Tanzania. According to the latest UNWTO data, some countries in the region managed to limit losses under 70%. In the Gulf area, international arrivals to the UAE were down by 67% last year, Qatar by 69.2%, Egypt by 69.5%. North Africa's popular tourism destinations also had limited losses, especially as they opened over the summer for European travellers. Morocco recorded a decline of 57.7% in international tourist arrivals, just like Tunisia, also down by 57.8%. The Gulf looks meanwhile like bouncing back in 2021 as many countries in the region started or will start relaxing entry conditions as the roll-out of vaccines ramps-up. The Indian Ocean is also poised for a rapid return of travellers. As an example, the Seychelles just announced to be welcoming visitors armed with recent negative PCR tests (72 hours), with no compulsory quarantine. In Dubai, the hosting towards the end of the year of Dubai World Expo as well as the UAE’s 50th anniversary celebrations should give a boost to international arrivals. The normalisation of diplomatic relations between Israel, Saudi Arabia and the UAE will give a new boost to tourism in the region. The lift of the diplomatic ban against Qatar by Saudi Arabia, Bahrein, Egypt and the UAE after three years will also stimulate business. Meanwhile, the opening midyear of the Grand Egyptian Museum, with the world's largest collection dedicated to Ancient Egyptian civilisations, will help in attracting tourists keen on culture BRIEFS 5.51 million Dubai last year recorded a third of the total number of international visitors registered in 2019. While the Emirate welcomed 16.73 million tourists from over 233 countries in 2019, last year Dubai received 5.51 million international guests in 2020. South Asia and Europe represented the largest share at 21% each VISITOR VISAS FREE OF CHARGE Mauritius is the only country in the world which offers long-term visitor visas free of charge and a free Covid vaccine to holders of a Premium visa. Mauritius’ Premium Visa allows international visitors to stay in Mauritius for up to 12 months to work remotely, retire or simply enjoy a longer holiday. The visa is renewable MAURITIUS - MAGNIFICENT CREOLE HERITAGE 72% Closing 2020 with a passenger traffic decline of about 72%*, the Middle East, which served 405 million passengers in 2019, will probably take until 2024 to return to pre-Covid passenger levels *Forecasts released by the Airports Council International (ACI) © 12 ITB BERLIN NEWS • THURSDAY 11 TH MARCH 2021

I REGION I AFRICA & MIDDLE EAST I ADVERTORIAL Tamanrasset Algeria promotes four seasons of tourism… in one day The oft undiscovered desert regions of Algeria are under the spotlight at ITB Berlin NOW VISIT BRAND CAR D © ONT-Algeria With the aim of further promoting the destination Algeria, a strategy has been put in place to optimise inbound tourism in the post-Covid era. Faced with the dramatic financial consequences of the pandemic, an operational steering committee for the resumption of activities has been created, bringing together all the players in the tourism chain. Algeria's strategy for reviving tourism is based on the following main areas: To further support the investment and support project owners with the aim of qualitatively and quantitatively strengthening the reception capacities of the destination Algeria; Improving the quality of the tourism offering, thanks in particular to the modernisation of the training apparatus and the professionalisation of the activity; The development of a professional marketing strategy to improve the visibility of the destination Algeria through the generalisation of the use of digital media and the digitalisation of promotional vectors; Accompanying operators to conquer international markets; Involving more players in the tourism chain in the process of making the destination a tourist destination as part of a participatory approach. Organising virtual meetings for the exchange of experiences with different partner countries. The end of the pandemic and the resumption of international tourism will allow local tourism authorities to better relaunch destination Algeria with circuits in Tassili and Hoggar, which are flagship products. “The post-pandemic tourist will certainly look for outdoor destinations with wide spaces to avoid the rush of tourists,” says Saliha Nacer Bey - General Manager, National Tourism Board of Algeria. “Algeria, with its Saharan destinations, has the right product for stays of discovery and escape in the wide-open spaces of our majestic desert.” Ms Nacer Bey says her nation’s participation in ITB Berlin NOW this year is an opportunity to highlight the different advantages of the destination. “In addition to this virtual Saliha Nacer Bey General Manager, National Tourism Board of Algeria exhibition, we are in the process of directing our communication strategy towards new technologies and social networks in order to better place our tourism product on international markets,” she adds. The Algerian south is considered an invaluable tourist wealth. Adventure tourism in Saharan areas is the spearhead of receptive tourism. “The aim of the DMO is to turn the Sahara into the greatest international attraction of discovery tourism, but only on the condition of putting in place the necessary mechanisms to preserve any form of alteration or degradation following uncontrolled tourism, says Ms Nacer Bey ALGERIA THE ULTIMATE IN CLIMATIC DIVERSITY Algeria is a country where you can find all four seasons in one day: skiing on the slopes of the djurdura mountains in Tikjda in the morning and skiing on the fine sand dunes of Taghit in the evening, swimming on the majestic blue coast of Tipaza while visiting the Roman ruins in the morning and watching the sunset from Assekrem over the high mountains of Hoggar. Algeria’s advantage is to have remained in a pristine state with hundreds of natural resorts that are just waiting to be visited, like the resort of Ain Ouarka in Naâma, Zelfana in Ghardaïa, the traditional resorts of the wilaya of Djelfa and others ITB BERLIN NEWS • THURSDAY 11 TH MARCH 2021 13

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