4 months ago

ITB Berlin News 2021 - Day 3 Edition

  • Text
  • Dubai
  • Travellers
  • Expo
  • Destination
  • Countries
  • Activities
  • Destinations
  • Cycling
  • Berlin
  • Tourism



I NEWS I EDITORIAL Richard Barnes Editor-in-Chief, ITB Berlin News ITB takes you to… Mars? Today, we are well into the ITB Berlin NOW adventure. We choose the word “adventure” carefully, as here, we are referring to a leap into the unknown – a journey into uncharted territory. It seems fitting that while we are sitting around virtual tables drinking virtual coffee in cyberspace as a direct response to our current human condition, we are also marvelling at the landing of a huge new rover on Mars, tens of millions of kilometres away. Yet again, humankind ventures into new, undiscovered territory. Don’t be fooled. Spaceship ITB was not thrown together in a Silicon Valley garage. It is the fruit of a huge amount of work, thought and expertise over the past year, by a team of highly dedicated people. And just like a spaceship, it was rather important to ensure that “failure was not an option”. With tens of thousands of people all flocking to the same server at the same time this week, countless video streams and faceto-face meetings, it just couldn’t fail. Thus, amongst other things, an ultra-heavy-duty AWS Amazon Server has been ensuring that people from the farthest corners of the earth could take part without any issues. And it was essential that this new platform be as “user friendly” as possible. The organisers have conceived an intuitive user interface for the activities, functions and key elements that one is used to at in-person events, in the knowledge it cannot be an adequate replacement. They therefore made a conscious decision not to use 3-D animation, avatars or digital trade fair stands. The platform is a new and independent design. One could say that as a purely digital event, the World’s Leading Travel Trade Show has already received exceptional feedback, thanks to the extension of the reach and interaction with those who were unable to travel to Berlin. At ITB Berlin NOW, the focus is clear. Its key elements are business, networking, content and news. And it does that all exceptionally well. ITB BERLIN NEWS is a CLEVERDIS Publication. 65 av. Jules Cantini - Tour Méditerranée, 13006 Marseille, France • Tel: + 33 442 77 46 00 • SARL capitalised at €155,750 • VAT FR 95413604471 • RCS Marseille 413 604 471 • • • • • Publisher: Jean-François Pieri • Project Manager: Bettina Badon • Editor-in-chief: Richard Barnes • Editorial team: Luc Citrinot, Simon King • Art Director: Hélène Beunat • Web Designer: Guillaume Vinrich • With the participation of: Benjamin Klene, Ekaterina Morozova >>> To contact them: first name.last name Cover: © WTTC © CLEVERDIS 2021 - Registration of Copyright March 2021. Information presented in this publication is purely indicative in order to illustrate subjects contained therein. No guarantee can be given as to the accuracy of data or content at time of printing and thus the latter should not be used for professional or commercial ends. While all efforts have been made as to accuracy and pertinence of content and data contained in this publication, CLEVERDIS may in no case be held responsible for the consequences, whatever their nature may be, that may result from the interpretation of this data or content, or any eventual errors therein. Any reproduction of the content of this publication, even partial, by any means whatsoever, is strictly prohibited without the prior autorisation of the publisher. Any copy, whether by photography, photography film, magnetic tape, disc or other means constitutes a forgery, liable to punishment under French law according to the legislation of 11 th March 1957 covering copyright. All brands cited in this publication are registered trade marks and/or belong to companies which are their respective proprietors. The publishers and editorial staff decline all responsibility as to opinions formulated in this publication by those interviewed or cited therein. Their opinions are entirely their own, and are included with the understanding that they contain, to our knowledge, no malicious intent. The inclusion of all texts, photographs and other documents supplied by those included in this publication imply the acceptance by their authors of their free publication therein. Documents and photographs will not be returned. It should be understood that this publication contains forward-looking statements that involve risks, uncertainties and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include assumptions relating to the timing of the recorded date. If any of these risks or uncertainties materialises or any of these assumptions proves incorrect, actual results could differ materially from the expectations outlined in these statements. Cleverdis assumes no obligation and does not intend to update these forward-looking statements during the period of publication. Photo Credits and Copyright: All Rights Reserved. CONTENTS #04 DAILY BRIEFING #05 NEWS #09 TRADE TALK #10 EXCLUSIVE INTERVIEW #12 REGIONAL SPOTLIGHT AFRICA & MIDDLE EAST #16 GERMAN REGIONS MECKLENBURG- VORPOMMERN SPECIAL FEATURES #17 SMART TOURISM #17 FAMILY DESTINATIONS & RESORTS #20 CYCLING TOURISM ITB BERLIN NEWS • THURSDAY 11 TH MARCH 2021 3

ITB Berlin News