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ITB Berlin News - Day 2

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ITB Berlin News - Day

THURSDAY 9 th MARCH 2017 DAY 2 EDITION NEWS TRADE TALK SPECIAL FEATURE: LUXURY REGIONAL SPOTLIGHT Matthias Fekl Secretary of State for Foreign Trade, the Promotion of Tourism and French Nationals Abroad “Our tourism ambition is national and the country is mobilized together behind one great goal: receiving 100 million tourists per year by 2020.” Read page 4 Edouard du Coudray Wiehe T.O. & Product Director, Voyage Privé Italia “ITB Berlin represents a key occasion to meet with many consolidated partners, define and study business opportunities.” Read page 8 Chris Cahill CEO, Luxury Brands, AccorHotels “AccorHotels will integrate in its network 15 iconic hotels that are ideally located in premium resort markets” Read page 17 Suman Billa Joint Secretary, Ministry of Tourism, Government of India “we have taken proactive steps to ease travel to India including with the new e-visa policy” Read page 29 Bringing Supply & Demand Together ITB Berlin: the biggest annual travel “family reunion” fuels business for the 12 months to come Hall 17 Stand 109 Hall 9 Stand 314 Hall 4.1 Stand 105b Over a period of five days, this is where trends are being set for an industry which (with over 100 million employees) is one of the most important growth sectors in the world. The presence at the ITB Berlin opening ceremony of the President of Botswana, this year’s partner country, HE Dr Seretse Khama Ian Khama, and Germany’s new Federal Minister for Economic Affairs and Energy, Brigitte Zypries are proof of the huge impact and impetus created by the World’s Leading Travel Trade Show not only on tourism, but on national economies across the globe. Dr Christian Göke said it so well during the opening ceremony: “As the world’s most important gathering place for the tourism industry, ITB Berlin does one thing above all: it brings people together. Millions of face-to-face meetings at ITB Berlin will build trust - trust on which we increasingly depend in our business dealings, in a digitalised and globalised world that has become more and more difficult to understand.” To do this, the ITB bow this year also takes on another string with the addition of ITB China – just around the corner – echoing the importance of the Chinese outbound market (See also our exclusive interview with Ctrip’s Martial Ma – page 13). Martial Ma General Manager of International Partnership for Accommodation Business, Ctrip Group DESTINATION SPOTLIGHT ASIA Royal Belum State Park, Malaysia Tourism in the east continues to prosper - stimulated by Chinese outbound but also new emerging outbound markets such as India & Indonesia. All international organisations dealing with tourism - UNWTO, WTTC or PATA just to name a few - agree on one fact when looking at Asia: the continent definitely drove international tourism growth across the globe in 2016 and it should still be the driving force for the tourism industry in 2017. Find out more in our regional spotlight – from page 21. © Hasselkus PR

ITB Berlin News