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ITB Berlin News - Day 2

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34 SPECIAL FEATURE

34 SPECIAL FEATURE ADVERTORIAL NATURE TOURISM & NATIONAL PARKS GRAND CANYON SCENIC AIRLINES RETURNS TO BAR 10 RANCH For the Love of The Wild Indian country bringing new tribes and new products to ITB Berlin 2016 Hall 2.1 / Stand 480 Grand Canyon Scenic Airlines announces the April 2016 return of its Bar 10 Ranch tour. This tour is for individuals who want to see a remote part of the Grand Canyon and are ready for a thrilling 10-mile ATV ride to the edge of the canyon. The tour concludes with a homemade Dutch oven barbecue lunch. Even Americans don’t realize there are 567 tribes of American Indians--the diverse culture of these tribes will be evident in every square meter of the AIANTA (American Indian Alaska Native Tourism Association) stand in the Brand USA Pavilion. New lodges, tours, exhibits and programs from the Navajo Nation, Monument Valley, Oklahoma and Minnesota tribes will highlight the AIANTA stand. “Europeans, particularly Germans, are interested in our culture, but few know just how much native heritage there is to see across the entire USA,” stated Camille Ferguson, AIANTA executive director. AIANTA is a nonprofit association of Native American tribes and tribal businesses organized in 1999 to advance Indian Country tourism. The Association includes tribes from six regions: Eastern, Plains, Midwest, Southwest, Pacific, and Alaska. Anyone walking by the ITB booth will see a 60” screen featuring AIANTA’s new consumer-facing website, NativeAmerica.travel. The site connects tribes directly to travelers, and gives all 567 federally recognized tribes a chance to tell the world their stories. Most ITB visitors will be drawn to the experiences section of the site, which offers trip ideas and an interactive map that allows users to choose particular activities, or areas, and assists users in planning their trip to Indian Country. The Navajo Nation Hospitality Enterprise is back at ITB this year to announce a new venture they have entered with the National Park Service. The tribe is renovating the Sacred Canyon Lodge inside the historical walls of the mighty Canyon de Chelly. Renamed the Thunderbird Lodge, the 69-room property is the only place to stay inside the canyon walls, and the early spring reopening offers visitors completely modernized rooms, a restaurant, trading post and the starting point for vehicle tours. The Chickasaw Nation of Oklahoma has the largest tribal cultural center in the United States and offers demonstrations, exhibits and an amphitheater for singing and stargazing. South of the Sky Bridge along the path to the Traditional Village of the Center, a butterfly garden recently opened. The Chickasaw Nation has taken significant strides to restore the monarch butterfly population as their land is in a critical position along the migration route. The Keepers of the Sacred Tradition of Pipemakers believe in preserving their tribal arts and culture by educating their own people and sharing it with the world. They are based near the home of the Great Pipestone Quarries of Minnesota, a place where tribal people have come to obtain the famous red stone for their prayer pipes for more than 1,000 years. The Pipemakers annual pow-wow and culture camp are open to the public as is the new Pipestone Heritage Fest each July where wood working, bead making, basket making, hide tanning and many other arts and crafts are showcased Inside the USA’s most iconic landscape - an area rich in color, geographic marvels and native culture - Navajo people who know every crevasse, crater and canyon in their motherland lead Monument Valley Simpson’s Trailhandler Tours. Simpson’s native guides lead visitors through this land of petroglyphs, pictographs, ancient dwellings and magical landscapes in openair safari like Jeep tours, or on foot. There are also opportunities to enjoy a traditional Navajo dinner and spend the night inside a Hogan, an igloo-like structure created for centuries out of juniper logs and red desert dirt. First-time AIANTA exhibitor OPOS (Our People Our Stories) Tours also comes from Minnesota and offers visitors rare looks into native culture. Their tours, all lead by local guides, feature a look at indigenous lands, language, food and history as seen through the eyes of the many generations who have lived on their lands. Travelers witness scenes and listen to messages OPOS has created with respected elders, tribal and spiritual leaders and community members. OPOS tours are primarily in the Midwest but do range across the USA-- and as far away as Hawaii. Guests are picked up in Las Vegas via complimentary shuttle and brought to the Boulder City Aerocenter. After touring scenic areas, the airplane lands at the famous Bar 10 Ranch. The tour lasts eight hours including roundtrip hotel transportation. Guests wishing to extend and stay at Bar 10 Ranch overnight will also enjoy horseback riding, dinner and evening entertainment. Accommodation can include a two-person covered wagon or 4-person bunk room. Guests can even sleep under the stars on an observatory deck furnished with cots and deck beds. The next day’s breakfast can be followed various activities--skeet shooting, beach volleyball and ping pong. Hall 2.1 / Stand 480 ITB BERLIN NEWS • Thursday 10 th March 2016 www.itb-berlin-news.com

ASIA REGION 35 Strong Growth Continues in Asia Travel IPK’s World Travel Monitor Reports -The Asian Travel Market ITB World Travel Trends Report predicts 6.1 percent growth in 2016, with high travel confidence in China despite an economic slowdown. Following are the latest statistics provided by the IPK World Travel Monitor published exclusively by ITB Berlin. OUTBOUND TRAVEL In total Asia counts more than 4 billion inhabitants. The dominating population concentrations are China (almost 1.4 billion) and India (1.2 billion). In terms of individual buying power, Macau, Singapore, Hong Kong and Japan are leading in the area, followed by South Korea and China. In total Asians went on 170 million international trips (with overnights). Mean length of stay abroad was 6 nights per trip, which is rather short compared to other continents, while mean spending per trip was about 1.700 Euro. Over the last five years, Asia was the fastest growing outbound region worldwide, increasing twice as much twice as much as the global outbound travel between 2009 and 2014. The biggest Asian outbound travel markets are China and Japan (around 50% of the Asian outbound travel comes from these two countries) followed by South Korea and Taiwan. In this respect, the fastest growing market for outbound trips is China. TRAVEL DESTINATIONS OF INTERNATIONAL TRAVELLERS (market share) South Korea 9% Japan 8% Thailand 15% Source: World Travel Monitor ® 2014, IPK International Malaysia 8% Singapore 7% China 27% (incl. Hong Kong/Macau) Moreover, 76% of Asian outbound travel goes to destinations within Asia, 15% to Europe, 10% to the Americas and 1% to Africa. Nearly 80% of Asian outbound travel is for holiday and other leisure motivations, while about 20% are business trips. Most popular outbound holiday types are touring and city trips (60%) followed however at a great distance by sun & beach holidays (17%). The main motives for outbound holiday trips are sightseeing, visiting cities, shopping, relaxing and good cuisine. 75% of Asian outbound travelers go abroad by plane, 7% by car and 7% by bus. About 77% outbound travelers stay at hotels with a clear preference for upper class hotels. Regarding the information and booking behavior, the internet as an information source (81%) but also as a booking site (68%) has a high importance. However, also travel agencies still play an important role as information source (53%) but also as a booking site (43%). Other 26% INBOUND TRAVEL Asian destinations welcome about 136 million international overnight visitors per year. The average spending per visitor in this region is about 1,440 Euro per trip and the mean length of stay is about 7 nights. Compared to the rest of the world Asian inbound was again outperforming. The most visited travel destination in Asia is China (including Macao and Hong Kong) with a stable market share of 27%, followed by Thailand (15%), South Korea (9%), Malaysia and Japan (8% each) and Singapore (7%). 81% of the international visitors to Asia come for holiday / leisure and 19% for a business purpose. The main holiday types are tours (32%) followed by city trips (26%) and sun & beach holidays (20%). The preferred accommodation type of the international visitors in Asia is the hotel with a 74% share, whereas more than half of all hotel stays are spent in the first class category. Source: IPK International – World Travel Monitor, a unique database for international tourism demand, based on 500,000 interviews annually worldwide. For further information, please contact info@ipkinternational.com or visit www. ipkinternational.com UNWTO OUTLINES HIKE IN INTERNATIONAL TOURISM IN APAC Asia and the Pacific (+5%) recorded 13 million more international tourist arrivals last year to reach 277 million, with uneven results across destinations. Oceania (+7%) and South-East Asia (+5%) led growth, while South Asia and in North-East Asia recorded an increase of 4%. “The robust performance of the sector is contributing to economic growth and job creation in many parts of the world. It is thus critical for countries to promote policies that foster the continued growth of tourism, including travel facilitation, human resources development and sustainability” said UNWTO Secretary-General, Taleb Rifai. MAIN TRAVEL DESTINATION ASIA ARMENIA HALL 15.1 / 104 AZERBAIJAN HALL 2.1 / 124 BANGLADESH HALL 5.2A / 100 BHUTAN HALL 26.C / 305 CAMBODIA HALL 26.B / 225 CHINA HALL 26.C / 310 GEORGIA HALL 15.1 / 103 HONG KONG HALL 26.A / 107 INDIA HALL 5.2B / 205, 205A INDONESIA HALL 26.A / 122, 123 JAPAN HALL 26.A / 129 KAZAKHSTAN HALL 2.1 / 123 KOREA (REPUBLIC OF KOREA) HALL 26.A / 135 LAOS HALL 26.C / 329 MACAU HALL 26.A / 108 MALAYSIA HALL 26.A / 121 MALDIVES HALL 5.2A / 109, 109A MONGOLIA HALL 26.C / 309 MYANMAR(BURMA) HALL 26.B / 201, 228 NEPAL HALL 5.2A / 110 PHILIPPINES HALL 26.A / 101, 134 SINGAPORE HALL 26.A / 133 SRI LANKA HALL 5.2A / 107, 107A, 107B TAIWAN HALL 26.A / 130 TAJIKISTAN HALL 2.1 / 113 THAILAND HALL 26.B / 221 TURKMENISTAN HALL 2.1 / 118 VIETNAM HALL 26.C / 311 ITB BERLIN NEWS • Thursday 10 th March 2016

ITB Berlin News