LUXURY TRAVEL SPECIAL
LUXURY TRAVEL SPECIAL FEATURE 35 Refreshing the Definition of Luxury Patrick Imbardelli, President and Chief Executive of Pan Pacific Hotels Group, says luxury is more about experience than it is about dollar value. He believes luxury is about the softer aspects that contribute to the overall customer experience, such as service, product selection, variety and packaging. In this industry, he says, it’s all about making guests feel pampered. What differentiates your hotels from those of other groups? The Pan Pacific brand delivers ‘Your refreshing Pacific experience’ where the richness, the colours and flavours of the Pacific are brought to life at each of our Pan Pacific properties through cuisine, decor and service. We currently manage some 20 Pan Pacific hotels across Asia, Oceania and North America. Meanwhile, the PARKROYAL brand is about our commitment to serve as ‘Your Trusted Local Companion’. Each of our 13 PARKROYAL hotels across Asia Pacific is focused on providing a modern, comfortable and supportive environment as well as forging authentic local connections. Could you tell us about one of the new flagship properties you will be offering at ITB Berlin... We recently opened the highly-anticipated PARKROYAL on Pickering, a 367-room hotel-in-agarden situated at the gateway to Singapore’s Central Business District and beside Chinatown. Lauded by Forbes.com as an ‘architectural stunner’, PARKROYAL on Pickering is the recipient of the BCA (Building and Construction Authority) Green Mark Platinum award. [INTERVIEW BY GARY SMITH] Hall 26.A Stand 133 Patrick Imbardelli President and Chief Executive of Pan Pacific Hotels Group A visionary figure in the hotel and hospitality industry, Patrick Imbardelli leads Pan Pacific Hotels Group Limited as its President and Chief Executive Officer. With hotels in eight Asian countries, Australia, Canada, and the US, Pan Pacific Hotels Group Limited also operates 10 hotels under the PARKROYAL brand. Directing the luxury hotel group’s expansion into China and the United States, Patrick Imbardelli has an established record of success in creating cross-cultural relationships and forging business alliances. ITB BERLIN NEWS • Thursday 7 th March 2013
