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12 NEWS New Frontiers

12 NEWS New Frontiers for Adventure Tourism UNWTO and Adventure Travel Trade Association sign agreement at ITB Berlin to advance adventure tourism globally The World Tourism Organization (UNWTO) and the Adventure Travel Trade Association (ATTA) signed a new partnership agreement on 7 th March, 2014, during Corporate Social Responsibility Day at ITB Berlin. At the crux of the agreement are precedent-setting initiatives dedicated to enhancing the understanding of and professionalisation of the global adventure travel sector. The Adventure Travel Trade Association (ATTA) boasts more than 900 members in 80 countries worldwide, predominantly tour operators, tourism boards, specialty agents and accommodations with a vested interest in the sustainable development of adventure tourism. The new Memorandum of Understanding (MOU) was co-signed by UNWTO Secretary-General Taleb Rifai and ATTA President Shannon Stowell. Thanks to the MOU, over the next two years the UNWTO and the ATTA will collaborate to conduct an economic impact study to analyse the rapidly growing adventure tourism sector and its potential impact on regional communities. The two organizations will also INDUSTRY SNAPSHOT 2014 The Adventure Travel Trade Association’s February survey of 306 member and non-member tour operators in 69 countries reveals that 77% of those surveyed expect higher revenue in 2014 and 24% of them expect growth in 2014 gross revenue. 70% see an increase in demand for soft adventure, while 69% see an increase in demand for custom itineraries. THE ADVENTURE TRAVEL TRADE ASSOCIATION (ATTA) BOASTS MORE THAN 900 MEMBERS IN 80 COUNTRIES WORLDWIDE tackle matters concerning definitions, market size and trends, education/training, and standards and guideline development activities specifically concerning adventure travel. “We have been following closely what ATTA has been doing in the area of research and training and we are very happy to strengthen our relationship with this commitment,” said Secretary-General Rifai. The new agreement enhances the relationship between the public and private organisations, which was first officially established in October 2012 at the ATTA Adventure Travel World Summit in Switzerland. “The UNWTO’s commitment is further fuelling destination and private sector interest in understanding and pursuing this specialised form of tourism,” stated Mr Stowell. “The economic impact study will provide data allowing us to measure definitely the role adventure tourism plays in responsible tourism development.” Specific, first-time projects to be implemented under the agreement include: Joint UNWTO Affiliate Members report on Adventure Tourism; Definition of standards and guidelines in Adventure Tourism; Research on the economic impact of Adventure Tourism on local UNWTO Secretary-General Taleb Rifai & ATTA President Shannon Stowel communities/regions The UNWTO and the ATTA will continue their two-year partnership on regional courses on Adventure Tourism through the ATTA’s AdventureEDU program in collaboration with the UNWTO Themis Foundation. The UNWTO and the ATTA have also agreed to pursue joint efforts to bring together global decision-makers and organisations from the public and private sectors to advocate for responsible tourism development through special events and speaking engagements. The signing of the agreement will also no doubt be welcomed by TOs dealing with local adventure destinations in Mongolia – ITB Berlin’s 2015 partner country, whose tourism ministry is striving to retain the authenticity of local nomadic cultures and lifestyles. ITB BERLIN NEWS • Tuesday 18 th March 2014

NEWS 13 The representatives of Kenya, Rwanda and Uganda present the new tripartite visa at ITB Berlin Kenya, Rwanda, Uganda: One Tourist Visa for All Kenya, Rwanda and Uganda worked together to create a tourist-boosting new Tripartite Visa that serves as one tourist visa for the three neighbouring East African destinations. Today, a journey in East Africa has become borderless, offering three fabulous touristic places with worldwide famous attractions: Rwanda with its gorillas, Uganda with its waterfalls and Kenya with its wildlife safaris. At a press conference at ITB Berlin, details of a new tripartite visa for East African nations were outlined in detail. Indeed, since January 2014, travellers can cross Kenya, Rwanda and Uganda’s borders in security and with less bureaucracy. Benefits of this association simplify the process for travellers to obtain a visa from one of these country’s consulates, to travel with one and only one visa in these countries during 90 days (3 months) and pay less for enjoying more during the journey. To visit one country, it will cost US$ 60 and for three, US0. In the past, the costs were higher (more than US0 for only one tourist visa for one country). Tanzania and Burundi could follow this movement in the future since they are already united by a security and monetary pact. ECPAT Platform Launched at ITB Berlin The sexual abuse of children by travellers is an ever-growing problem, but it has also become more frequent for travellers to witness such abuses. Despite this, few European sex offenders are convicted or even reported, despite extraterritorial legislation in most European countries. ECPAT International used ITB Berlin as the launchpad for its new European reporting platform (www., a tool for travellers to easily report suspected cases of child sexual exploitation in the context of travel and tourism, even after coming back to their home country. This platform is part of the “Don’t Look Away!” campaign, a 3 year ECPAT program supported by 16 countries of the European Union. Conceived in partnership with these countries and their national police, the platform benefits from the support of Interpol and Europol. European citizens and residents will be able to easily access online reporting forms as well as information on how to act if they suspect a case of sexual abuse and information on sexual exploitation of children in travel and tourism in general. By answering the simple questions “Who?”, “Where?” and “When?”, travellers are able to help the police nab the perpetrators of these heinous crimes, even if the names of the victim and perpetrator are not known. A version of the platform is already available on android and will soon be available on iTunes. ITB BERLIN NEWS • Tuesday 18 th March 2014

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