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ITB Berlin News Review Edition

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NEWS 3 Editorial Richard

NEWS 3 Editorial Richard Barnes Editor-in-chief Tel: +33 (0) 4 42 77 46 00 “World Tourism – New Initiatives” Leaders’ Summit at ITB Berlin 2014 by PATWA celebrates International Women’s Day and rewards key new projects Information – at the Heart of Industry Development The show’s over – time for a Holiday! ITB Berlin inspires new ideas – creating new dynamic for TOs and TAs With travel & tourism accounting for 258 million jobs globally and a turnover of US trillion, (9.1% of world GDP), the sector is a key driver for investment and economic growth. This year again, ITB Berlin has proven to be the key driver for the industry, stimulating thought leadership, informing on new trends, market developments, and deepening existing business relations. Dr Christian Göke, CEO of Messe Berlin, organiser of the show, made it very clear in his speech at the official opening press conference on 4th March that while the stands, dancers and samplers were the most obvious aspect of the event, it’s the INFORMATION people gain here that sets ITB Berlin apart from any other show in the world. Nowhere else is there such a richness and diversity of information and thought leadership, nor are as many trends revealed upstream of them becoming widely popular. ITB Berlin News, the show’s official magazine, is in its second year in 2014, but already has proven to fulfil its role as the “voice” of the key players present and a guiding light for trade visitors and media attending this mammoth event. It’s true to say that all those who were movers and shakers at ITB Berlin were featured in this publication, allowing those in the industry a chance to get a clear picture of exactly what the show is about – in all of its aspects. This review edition of ITB Berlin News allows us to give you a final round up of some the key elements you may have missed. We’d like to warmly thank all those who have taken the time to impart their thoughts and wisdom in each of our editions. You are truly part of a wonderful movement of information, as outlined by Dr Göke, which is not just important to the industry – it’s vital to its future growth and development. We look forward to seeing you again next year. ITB BERLIN NEWS is a CLEVERDIS Publication. 65 avenue Jules Cantini - Tour Méditerranée – 13006 Marseille, France • Tel: + 33 442 77 46 00 • Fax: + 33 442 77 46 01 • SARL capitalised at e128,250• VAT FR 95413604471 • RCS Marseille 413 604 471 • • During ITB Berlin: Press Center – Hall 6.3 – Room 403 • Tel: +49 (0)30 3038 81210 • • • Publisher: Gérard Lefebvre • Managing Director: Jean-François Pieri • Publishing Director: Jean-Guy Bienfait • Project Manager: Sophie Layer • Editorin-Chief: Richard Barnes • Editorial team: Calypso Barnes, Luc Citrinot, Neil Cole, Caroline Dherbey, Julia Hanne, Bob Snyder • Art Director: Hélène Beunat • Webmaster: Benjamin Ras • With the participation of: Bettina Badon, Kristina Braun, Mario Kapp, Marjorie Sanch, Monia Tazamoucht >>>>To contact them : first name.last • Cover: © Messe Berlin © CLEVERDIS 2014 - Registration of Copyright March 2014 Information presented in this publication is purely indicative in order to illustrate subjects contained therein. No guarantee can be given as to the accuracy of data or content at time of printing and thus the latter should not be used for professional or commercial ends. While all efforts have been made as to accuracy and pertinence of content and data contained in this publication, CLEVERDIS may in no case be held responsible for the consequences, whatever their nature may be, that may result from the interpretation of this data or content, or any eventual errors therein. Any reproduction of the content of this publication, even partial, by any means whatsoever, is strictly prohibited without the prior autorisation of the publisher. Any copy, whether by photography, photography film, magnetic tape, disc or other means constitutes a forgery, liable to punishment under French law according to the legislation of 11 th March 1957 covering copyright. All brands cited in this publication are registered trade marks and/or belong to companies which are their respective proprietors. The publishers and editorial staff decline all responsibility as to opinions formulated in this publication by those interviewed or cited therein. Their opinions are entirely their own, and are included with the understanding that they contain, to our knowledge, no malicious intent. The inclusion of all texts, photographs and other documents supplied by those included in this publication imply the acceptance by their authors of their free publication therein. Documents and photographs will not be returned. It should be understood that this publication contains forward-looking statements that involve risks, uncertainties and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include assumptions relating to the timing of the recorded date. If any of these risks or uncertainties materialises or any of these assumptions proves incorrect, actual results could differ materially from the expectations outlined in these statements. Cleverdis assumes no obligation and does not intend to update these forward-looking statements during the period of publication. Photo Credits and Copyright: All Rights Reserved. PATWA Award 2014_Group photo of the award winners The Pacific Area Travel Writers’ Association hosted a highly successful leaders’ summit on the topic of World Tourism – New Initiatives on 6th March at ITB Berlin. At the ITB event, UNWTO Secretary General Taleb Rifai presided the PATWA International Awards Ceremony. After a welcome by PATWA Secretary General, Sagar Ahluwalia, and the presentation of the PATWA handbook, a programme of illustrious speakers included Mr Rifai, Alain St. Ange, Minister of Tourism and Culture, Seychelles - Mohamed Hisham Abbas Zaazou, Minister of Tourism, Egypt - Martin Craigs, CEO, Pacific Asia Travel Association (PATA) and Casimir Platzer, President, IH&RA. After being named – himself – as Tourism Man of the Year, Mr. Rifai oversaw the handing of prizes to Mohamed Hisham Abbas Zaazou – the recipient of the Best Tourism Minister Award- and Mrs Eglantina Gjermeni, Minister of Urban Development & Tourism in Albania. An award for the “Emerging Destination in India” was given to Rajiv Duggal, Senior Vice President - Tourism, Hospitality & Leisure, Lavasa Corporation Ltd. Mr Duggal declared that the prize “will create a new chapter in Lavasa’s history. We have earlier been recognised for design and development, but this is the first time that Lavasa has received an international recognition for tourism. The award is an extremely important milestone as we are now acknowledged by an international body”. Lavasa Corporation is involved into the development of medical tourism destinations in India. Another award was given by Martin Craigs to Odesha Tourism as the Best Relaxation Culture & Beaches Destination. Carlson Rezidor Hotel Group chairman for South Asia, K.B. Kachru, also received the Hall of Fame - Lifetime Contribution in Hospitality Award. The Seychelles Minister, Mr St. Ange, spoke about the ‘Seychelles Brand of Tourism.’ The Minister explained the philosophy behind the concept of Seychelles claiming back its tourism industry while still encouraging investors to the islands. “Our people must see themselves in their tourism industry, the industry that remains the pillar of their economy.” ITB BERLIN NEWS • Tuesday 18 th March 2014

ITB Berlin News