3 years ago

ITB China News 2018 - Day 1 Edition

  • Text
  • Tourism
  • Finland
  • Travellers
  • Heritage
  • Shanghai
  • Customised
  • Outbound
  • Destination
  • Airlines
  • Countries


4 NEWS PREFACE Richard Barnes What’s in a Name? A major paradigm change occurred this year at ITB Berlin, when Dr Christian Göke, CEO of Messe Berlin announced that in the future, ITB will present itself as an “international umbrella brand” and focus not only on promoting the annual event in Berlin. This reorientation on a global scale means a concentration of three formats, the trade shows in Germany (ITB Berlin), Singapore (ITB Asia) and China (ITB China), under one label. This extra “boost” for ITB China comes in the shape of the long and illustrious background of the World’s Leading Travel Trade Show meaning that people who think ITB China is “new” have something else coming. While the Shanghai show is of course new since last year, it’s solid growth in year two is no doubt due to the know-how, background and market comprehension of the greater group. ITB CHINA NEWS is a CLEVERDIS Publication. 65 av. Jules Cantini - Tour Méditerranée, 13006 Marseille, France • Tel: + 33 442 77 46 00 • Fax: + 33 442 77 46 01 • SARL capitalised at e155,750 • VAT FR 95413604471 • RCS Marseille 413 604 471 • • • • Just what is ITB? First launched 52 years ago, ITB Berlin is recognised as the most successful trade show for the global travel industry. Some 10,000 exhibitors from more than 180 countries regularly attend this event. Every year in October for the last ten years Messe Berlin has successfully organised ITB Asia in Singapore. Boasting 940 exhibitors from 113 countries, ITB Asia in Singapore has established itself as Asia’s Leading Travel Trade Show. As the second show in Asia, ITB China is taking place in Shanghai, one of the leading industrial cities in the People’s Republic of China. In contrast to ITB Asia, which reflects tourism in Asia as a whole, ITB China focuses entirely on the Chinese travel market. The different parts make up a very successful whole. And all the participants in ITB China will benefit accordingly. Wishing you a great show! • Publisher: Gérard Lefebvre • Managing Director: Jean-François Pieri • Publishing Director: Jean-Guy Bienfait • Project Manager: Wenchao Wang • Chief Analyst: Richard Barnes • Marketing Manager: Nathalie Meissner • Art Director: Hélène Beunat • With the participation of: Bettina Badon, Naila Ben Ghorbal, Borhan Moussa, Finn-Georg Sander >To contact them : first name.last • Printing: Shanghai HongMo YingXiaoCeHua, Shanghai, China • Cover: © Visit Finland Registration of Copyright May 2018 Information presented in this publication is purely indicative in order to illustrate subjects contained therein. No guarantee can be given as to the accuracy of data or content at time of printing and thus the latter should not be used for professional or commercial ends. While all efforts have been made as to accuracy and pertinence of content and data contained in this publication, CLEVERDIS may in no case be held responsible for the consequences, whatever their nature may be, that may result from the interpretation of this data or content, or any eventual errors therein. Any reproduction of the content of this publication, even partial, by any means whatsoever, is strictly prohibited without the prior autorisation of the publisher. Any copy, whether by photography, photography film, magnetic tape, disc or other means constitutes a forgery, liable to punishment under French law according to the legislation of 11 th March 1957 covering copyright. All brands cited in this publication are registered trade marks and/or belong to companies which are their respective proprietors. The publishers and editorial staff decline all responsibility as to opinions formulated in this publication by those interviewed or cited therein. Their opinions are entirely their own, and are included with the understanding that they contain, to our knowledge, no malicious intent. The inclusion of all texts, photographs and other documents supplied by those included in this publication imply the acceptance by their authors of their free publication therein. Documents and photographs will not be returned. It should be understood that this publication contains forward-looking statements that involve risks, uncertainties and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include assumptions relating to the timing of the recorded date. If any of these risks or uncertainties materialises or any of these assumptions proves incorrect, actual results could differ materially from the expectations outlined in these statements. Cleverdis assumes no obligation and does not intend to update these forward-looking statements during the period of publication. Photo Credits and Copyright: All Rights Reserved. Golden Tulip Shanghai Playtime. Anytime. Golden Tulip reveals latest hotel on Bund, Shanghai The Golden Tulip Hotels Group and its shareholder Jin Jiang International are vigorously pursuing their development in Asia. After the opening of its flagship Golden Tulip Shanghai Rainbow, the brand Golden Tulip reveals its new hotel, ideally situated in the famous Bund district. Based in the heart of Shanghai, the Golden Tulip Bund New Asia hotel proudly wears the brand’s new positioning “Playtime. Anytime”. It will be operated under Jin Jiang Louvre Asia Management contract. Built in 1934, it was one of the largest hotels in the Far East and has been a landmark of downtown Shanghai for the past 80 years. The Hotel was the first European style skyscraper built in Shanghai that was developed and managed by a Chinese corporation. This 9-storey heritage architecture features 266 trendy rooms which offer a lot of services and new connected functionalities to meet everyone’s needs. Upon entering the hotel, clients will instantly catch the attention of the brand marker – the yellow tandem and premium signature service “Body Care Bar” that brings playful experience at check-in to guests who can select a free set of preferred fragrance of SPA amenities. Not far, the restaurant Tastes also suggests a sumptuous buffet breakfast, a-la-carte lunch and dinner for the discerning traveller. The hotel also has a co-working lounge area, a 300- sqm banquet hall for corporate meetings or events, which can be divided into three and a 15-people boardroom. The hotel is a place not just for sleeping but for living. The hotel’s mission is to “reinvent the stay of its customers” by offering a unique and fun experience in an idyllic setting, meeting the new expectations of a clientele ever more demanding and willing to travel unseen. Its location is ideal for both business and leisure travellers, making it easily accessible to various convention centres, sightseeing spots and two airports either by metro or car. It is a short distance to the breath-taking views of the Bund, museums, theatres and shopping centres. This prestigious hotel which was once famous for its Cantonese breakfast is still renowned today for its famous Xin Ya buns on offer every day and a must visit for every tourist traveling to Shanghai STAND No. 440 ITB CHINA NEWS • Wednesday 16 th May 2018

NEWS 5 HEALTHY TRADING PREDICTED FOR TRAVEL RETAILERS IN ASIA Customised Travel the New Form of Outbound Tourism for Chinese Travellers According to Ctrip, 2017 marked the beginning of popularisation of customised travel in China. Chinese travellers are more willing to spend money on gaining unique local experiences and have greater demands and higher taste for more refined, self-coordinated and individualised tours. On April 16, 2018, the first report on Chinese visitors to Europe’s customised travel patterns were jointly released by Ctrip’s Customised Travel and China Outbound Tourism Research Institute (COTRI) during a summit in Budapest, Hungary. Customised travel is becoming a new form of outbound tourism for Chinese travellers especially given the large number of middle to high-end customers and increase in spending power. Since the launch in January 2016, Ctrip Customised Travel has seen increased user demand up to 120,000 per month. The report, entitled “Customised Travels of Chinese Visitors to Europe”, indicates that Chinese customised travel market in 2017 is universal, young and growing fast. 40% of customised travel is for outbound travel plans, among which Europe accounts for 10%.” From Ctrip’s travel data, 2017 saw more than 6 million Chinese making their first entry to Europe. 9.3% of Chinese travellers chose Europe as their outbound destination, Chinese tourists in Rome making it the second most popular continent for Chinese travellers. Females travel more than males and 23% of total outbound tourists to Europe are aged 50 and over. The top 5 European countries for customised travel are UK, Italy, France, Russia and Greece. On average, customised trips to Europe last around 12 days with tours not exceeding two countries. Individuals spend 2500 RMB per person per day and despite having most trips taking place from May to July, winter seasons such as January and February also see many visits to Scandinavian countries. Shanghai, Beijing and Guangzhou are the top three departure cities for customised travel Travel retailers in the Asia Pacific region can look forward to healthy business opportunities in the months ahead according to figures just released by ForwardKeys. For the important Chinese market, the fastest growing destinations over the next three months are currently Japan (flight bookings are 88.8% ahead of where they were at the equivalent time last year) and the United Arab Emirates (currently 48.6% ahead). Indonesia and Hong Kong are also favourites. During the Chinese Dragon Boat Festival centred around June 18, Chinese international departures are ahead 21.3% compared to last year, with Japan and UAE again proving to be the destinations with the largest booking increases. For return-home flights (June 11 – 24), Hong Kong, Osaka, Phuket and both Tokyo airports all show growth. The Chinese are also returning to South Korea, not in organised groups – restrictions are still in place – but as independent travellers. Bookings for them for the next three months are ahead by 90.1%. Travellers from Vietnam and the Philippines are also heading to South Korea in significantly greater numbers. Among the major Asian airports, Changi is showing the most impressive growth in international travellers, currently ahead 16.8% on departures for the next three months. Changi airport is experiencing a particularly strong growth in usage from Australians and Indians as both transit passengers and visitors to Singapore China outbound: Fastest growing destinations* in the next 3 months, YoY Japan United Arab Emirates Indonesia Hong Kong France Norway Russia Source: ForwardKeys Total China outbound + 5.0% + 8.9% -10% -2.0% 0% Total APAC outbound + 8.5% +7.6% 3.0% 10% 20% 30% 40% 50% 5.1% 5.7% 12.4% 15.3% 16.0% 14.5% 20.9% 23.9% 24.2% 23.6% 88.8% 48.6% * Share in 2018 moving year > 1.0% Moving year (May ‘17 to Apr. ’18) Next 3 months (May to Jul. ’18) ITB CHINA NEWS • Wednesday 16 th May 2018