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6 years ago

ITB China News 2018 - Day 2 Edition

  • Text
  • Tourism
  • European
  • Destinations
  • Luxury
  • Tourist
  • Ctrip
  • Global
  • Travellers
  • Kent
  • Destination

10 SPECIAL FEATURE

10 SPECIAL FEATURE CRUISES IN THE LAP OF LUXURY ON A EUROPEAN RIVER CRUISE Feenstra cruises are presenting “river cruising with a difference” at ITB China. The difference comes through the fact that one can now travel in absolute luxury on European rivers, thanks to the fabulous ship, the Da Vinci. The company operates a fleet of 11 river cruise ships which vary from 3 to 5-star, each with its own character and style. They sail the Rhine, Moselle, Saar, Neckar, Main & Danube in addition to the Dutch & Belgian waterways. Group bookings and chartering entire vessels are also available on their ships. The Da Vinci is undoubtedly one of the most beautiful passenger ships in the Netherlands. This modern ship has the appearance of a large yacht with all kinds of contemporary conveniences. The Da Vinci has a lot of space for its 110 passengers. All parts of the ship have a beautiful view through the large windows. There is also a sauna and a gym with modern fitness equipment. STAND No. 283 Pullmantur Cruises Launches First Accessible Cruise in Europe Around 2,500 passengers with and without disabilities participated in the first accessible cruise organised by Pullmantur in Europe. For a week aboard the company’s Sovereign ship, guests enjoyed a route specially designed and adapted to their needs. All crewmembers received special training for the task, and in some cases, a crewmember was assigned to a specific passenger with special needs. The President & CEO of Pullmantur Cruceros, Richard J. Vogel, points out that from the first moment “We were aware of the challenges of this very specific cruise but all the Pullmantur Cruceros teams - on land and on board - were completely turned to the organisation of this cruise to make it a success.” Meanwhile, the company recently launched “Pullmantur Cruceros Exclusive Destinations”, where dreams that become journeys: a subbrand with routes that invite guests to experience intense holidays, enjoying the destinations to their full in an unforgettable way. Destinations include the Polar Circle, Secret Corners of the Mediterranean, and Dubai with “Legends of Arabia” STAND No. 910 ITB CHINA NEWS • Thursday 17 th May 2018 www.itb-china-news.com

EUROPE REGION 11 THIS YEAR, WE AGAIN HAVE A STRONG PRESENCE WITH A DEDICATED EUROPE PAVILION HOSTING MORE THAN 30 EUROPEAN DESTINATIONS AND OPERATORS. Eduardo Santander Executive Director, European Travel Commission Boosting Europe’s Attractiveness The European Travel Commission implements a number of initiatives to further enchant Chinese travellers How is Chinese outbound tourism progressing in Europe, and what are the key trends? We put the question to the Executive Director of the European Travel Commission, Eduardo Santander. China is the world’s largest travel market in terms of both outbound travel and expenditure. With a 14% share of the total Chinese outbound travel market, Europe saw a remarkable 16% increase in tourist arrivals from China in 2017, reaching record 13.4 million arrivals. We are confident that Europe will remain a popular travel destination for the Chinese outbound market. The ETC forecasts an average 9.3% annual growth in tourist arrivals from China over the next three years. Please tell us more about the China Operations Group. The Operations Group is ETC’s representative body in China, bringing together the European tourist offices in the market. The purpose of the OG is to provide guidance on the marketing activities of the ETC in China. As this year witnesses a strong focus on the EU-China relations, the role of the OG is of great importance for the organisation. The group is currently chaired by Ms. Ludivine Destrée, China Market Manager at Wallonia Belgium Tourism. How important will the “EU-China Tourism Year” be in boosting tourism, and what part is the ETC playing? The 2018 EU-China Tourism Year is a great opportunity for the European tourism industry to explore the Chinese market, but also learn how to attract Chinese visitors and offer them the best experience. On this occasion, ETC has developed a series of cooperative marketing programmes to support the promotion of European destinations and travel experiences in China. These programmes include a variety of activities, from B2B matchmaking events to FAM trips for operators and media. Participants in these cooperative marketing programmes will gain access to joint activities at European level that are not feasible on a single basis or that they would be challenged to do on their own leveraged by economies of scale and their European scope. You organised a major fam-tour for Chinese tour operators in March. How did that go? We hosted a total of 70 Chinese operators in cooperation with our partners. They went to 15 different countries clustered in seven transnational itineraries, which included visits to landmark cities, cultural and natural attractions, meetings with local businesses as well as experiences in lesserknown destinations. We wanted to show them that there are many exciting destinations in Europe easily accessible from the traditional gateways for Chinese travellers. The FAM trips proved to be very successful with great feedback and satisfaction level from all participants. We intend to host another round of FAMs later in the year. How else are you working to facilitate Chinese outbound tourism into Europe? In addition to our cooperative marketing programmes, ETC, with the financial support of the EU, is co-investing in creative thematic transnational promotional campaigns developed and executed by partners of the EU- China Tourism Year. ETC is also co-organising the initiative “Partnerships in European Tourism”, an EU-funded project aimed at supporting EU tourism SMEs wishing to expand their businesses into the Chinese market. At the same time, visa facilitation is very high on the agenda and we expect that the EU-China Tourism Year will provide an incentive to make further progress on visa facilitation and connectivity between both markets. What activities has the ETC planned around ITB China this year? We were partner destination of ITB China last year and ETC and our partners were very satisfied with our participation. This year, we again have a strong presence with a dedicated Europe pavilion hosting more than 30 European destinations and operators. We also expect to build up new contacts and exchange ideas on the Chinese travel market with the broad travel industry during these intense days in Shanghai. In this regard, we had a dedicated session in ITB China Conference to discuss challenges and opportunities of the EU-China Tourism Year and beyond ITB CHINA NEWS • Thursday 17 th May 2018