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ITB China News 2018 - Day 2 Edition

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4 NEWS PREFACE Richard

4 NEWS PREFACE Richard Barnes Belt and Road Moving Forward “Belt & Road” is often bandied about these days, but just what is the Belt & Road, and how do the pieces fit together? More than two millennia ago the diligent and courageous people of Eurasia explored and opened up several routes of trade and cultural exchanges that linked the major civilisations of Asia, Europe and Africa, collectively called the Silk Road by later generations. For thousands of years, the Silk Road Spirit of “peace and cooperation, openness and inclusiveness, mutual learning and mutual benefit”, has been passed from generation to generation, promoted the progress of human civilisation, and contributed greatly to the prosperity and development of the countries along the Silk Road. When Chinese President Xi Jinping visited Central Asia and Southeast Asia in September and October of 2013, he raised the initiative of jointly building the Silk Road Economic Belt and the 21st-Century Maritime Silk Road (now referred ITB CHINA NEWS is a CLEVERDIS Publication. 65 av. Jules Cantini - Tour Méditerranée, 13006 Marseille, France • Tel: + 33 442 77 46 00 • Fax: + 33 442 77 46 01 • SARL capitalised at e155,750 • VAT FR 95413604471 • RCS Marseille 413 604 471 • info@cleverdis.com • www.cleverdis.com. • info@itb-china-news.com • www.itb-china-news.com to as the Belt and Road), which have attracted close attention from all over the world. These will also see enhanced cooperation in and expansion of the scale of tourism, the holding of tourism promotion weeks and publicity months in each other’s countries, joint creation of competitive international tourist routes and products with Silk Road features, and heightened convenience in applying for tourist visa in countries along the Belt and Road. Many at this year’s ITB China will be working to harmonise and move the project forward. Indeed, even conference sessions such as a keynote speech and a case study on the “Belt and Road Initiative – How Does It Affect the Business Events Industry in China?”, Moderated by Philip Pang, Marketing and Membership Manager, PCMA ICESAP, will spotlight this extremely important initiative. Yet another factor making ITB China a “not to be missed” event. • Publisher: Gérard Lefebvre • Managing Director: Jean-François Pieri • Publishing Director: Jean-Guy Bienfait • Project Manager: Wenchao Wang • Chief Analyst: Richard Barnes • Editorial coordination: Yingying Deng • Marketing Manager: Nathalie Meissner • Art Director: Hélène Beunat • With the participation of: Bettina Badon, Naila Ben Ghorbal, Borhan Moussa, Finn-Georg Sander >To contact them : first name.last name@itb-china-news.com • Printing: Shanghai HongMo YingXiaoCeHua, Shanghai, China • Cover: © Ctrip Registration of Copyright May 2018 Information presented in this publication is purely indicative in order to illustrate subjects contained therein. No guarantee can be given as to the accuracy of data or content at time of printing and thus the latter should not be used for professional or commercial ends. 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Their opinions are entirely their own, and are included with the understanding that they contain, to our knowledge, no malicious intent. The inclusion of all texts, photographs and other documents supplied by those included in this publication imply the acceptance by their authors of their free publication therein. Documents and photographs will not be returned. It should be understood that this publication contains forward-looking statements that involve risks, uncertainties and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include assumptions relating to the timing of the recorded date. If any of these risks or uncertainties materialises or any of these assumptions proves incorrect, actual results could differ materially from the expectations outlined in these statements. Cleverdis assumes no obligation and does not intend to update these forward-looking statements during the period of publication. Photo Credits and Copyright: All Rights Reserved. ITB China 2018 Kicks Off in Style ITB China’s second edition officially kicked off in style with an official ribboncutting ceremony at 9:30 am yesterday, followed by a tour of the show floor. Official attendees included Dr Christian Göke, CEO, Messe Berlin; Paavo Virkunnen, CEO, Visit Finland; Leo Liu President of Greater China, Wyndham Hotel Group; Dr Martin Buck, Senior Vice President, Messe Berlin; Eduardo Santander, Executive Director, ETC, Steven Shu, CMO, Meituan; David Axiotis, General Manager, ITB China; Rungang Zhang, Vice President & Secretary General, China Tourism Association; Bo Sun, Senior Vice President, Ctrip; Charlie Li, CEO, Travel Daily China; Elena Kountoura, Minister of Tourism, Greece; and Konstantinos Tsegas, General Secretary of Greek National Tourism Organisation. ITB has firmly established itself as an international brand. With the start of ITB China 2018 the brand new ITB logos were launched, combining the individual profiles of three trade shows under the umbrella of an international hub. Changing views of the globe reference the individual trade show locations and create variations of a monolithic brand family which, sporting uniform trade show and product colours, font styles and logo designs, will in future be perceived globally as a single brand. With an expected attendee number of 15,000, more than 700 exhibitors from 80 countries and around 800 buyers, China’s three-day B2B travel trade show shows significant growth after its premiere. The 18,000 sq m of exhibition space was completely sold out well before the show. The success of ITB China is reflected in the 50% increase of the gross exhibition area compared to last year. Meanwhile, a total of 2,700 attendees are expected to take part in the lectures, discussions and keynotes of the ITB China Conference, supported by more than 120 industry speakers. The recognized travel think tank, running parallel to ITB China, will invite business leaders and experts both from China and abroad to deliver their expertise and ideas on market hotspots in the industry ITB CHINA NEWS • Thursday 17 th May 2018 www.itb-china-news.com

NEWS 5 What They Said… “Quotable quotes” from the official opening ceremony of ITB China 2018 ITB China kicked off in inimitable style with an official opening ceremony on Tuesday evening at the Kerry Hotel in Pudong, Shanghai attended by 600 high level industry dignitaries from around the globe. Following is a non-exhaustive selection of quotes from some of the speakers. Dr Christian Göke CEO Messe Berlin Here we again have felt the power and the influence of ITB China and China Travel Daily. As the most important tourism exhibition, ITB China will offer you new business opportunities, new thinking, as well as the solutions to your existing challenges. We are looking forward to ITB China 2018 which oversees the Leo Liu President, Greater China, Wyndham Hotel Group tourism and hospitality market in the Greater China region. I guess most of you have experienced the exponential growth in the history of the world’s tourism industry. In face of this fast growth and fierce competition, how we are going to overcome the future challenges, let’s explore the solution together. Now, supported by Messe Berlin’s 85 worldwide offices, our ITB team runs 3 shows every year: ITB Berlin, in Berlin, ITB Asia in Singapore, and for the second time, ITB China in Shanghai which is cohosted by TravelDaily. This is a special moment. I am thrilled to share with you our new ITB Global logos combining the individual profiles of three trade shows under the umbrella of an international hub. After its premiere last year, the success of ITB China is set to continue. ITB China builds bridges and offers a multitude of networking events and opportunities for making new valuable industry contacts. This is real social networking! But there’s one thing that’s even more important: Not only ITB China, but also tourism builds bridges - bridges connecting nations, companies and individuals. There’s a saying: ‘We are all foreigners, nearly everywhere’. And so, ultimately, I would argue that tourism and ITB China promote understanding among nations. I really want to congratulate the success which has been achieved by ITB China. We want to thank ITB, because after building the successful ITB Berlin, they have brought the global professional experiences into China and established the important ITB China platform. I also want to thank Travel Daily, because they have served as an important bridge for introducing ITB Zhang Rungang Vice-President & Secretary General, China Tourism Association into China. I also want to thank the companies for supporting ITB, and we have a very fast tourism market in China. The growth, speed and the size are very unique across the world. This has provided infinite opportunities to service providers across the world. ITB builds the platform to connect everyone in the industry. I wish the ITB China 2018 a great success. Eduardo Santander Executive Director, European Travel Commission Jiqin Fang Senior Vice President, Ctrip Group Why ITB? Because they are the best. It’s a simple risk. We took the risk last year. It was the first time. Nobody knew how it was going to go. But we came and we demonstrated that we were a partner destination last year, representing the unity of Europe. If there is strength, it is when there is unity. And this is what we have to learn about this EU China Tourism Year. It’s not only about creating business, but it’s about joining two ancient civilisations, working together, and not only working together, but trusting each other. Also, looking in the same direction for sustainable tourism, for the future generations. The EU China Tourism Year is also a huge opportunity to connect not only the main destinations of Europe, but also the lesser known destinations in Europe, but also in China. I am here on behalf of the corporate service in charge of business trips for many companies. We know that in terms of service and market development, we are still lagging behind the excellent companies in overseas countries. So, taking ITB China, the important platform, we would like to learn from the excellent players from all across the world about business models, technology application, and innovative concepts. We want to build the world class service providers or companies in China’s tourism industry and contribute to the China dream. ITB CHINA NEWS • Thursday 17 th May 2018