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4 years ago

La Loupe Kitzbühel No. 2 Summer Edition

  • Text
  • Yoga
  • Vorderstadt
  • Tirol
  • Loupe
  • Films
  • Festival
  • Freizeit
  • Kunst
  • Bernd
  • Genuss
  • Www.laloupe.com
Ein Sommer der tausend Möglichkeiten Kitzbühel in der warmen Jahreszeit – ein Fest für alle Sinne. Die frische Bergluft einatmen, die Füße nach einer Wanderung im kristallklaren Wasser der Kitzbüheler Ache abkühlen, die Zeit wie Olympiasiegerin Lisi Osl beim Mountainbiken vergessen oder Körper und Geist bei Yoga mit Tania Wimmer in Einklang bringen. Einfach gesagt: In der Gamsstadt den Moment genießen! Mitreißen lassen beim vielseitigen Programm des Kitzbüheler Filmfestivals, in Tracht auf dem Jahrmarkt abfeiern, romantische Musik beim „Klassik in den Alpen“-Open Air genießen, exklusiv shoppen bei Iris von Arnim in der malerischen Altstadt, den Abschlag auf einem der vier Golfplätze in herrlicher Bergkulisse perfektionieren, sich bei Bernd Gruber von Interior-Design inspirieren lassen und den Kochlöffel bei Kochkursen im „Winkler´s Neuwirt“ schwingen...das sind nur ein paar wenige Möglichkeiten, um den Sommer in Kitzbühel unvergesslich zu machen. Wir könnten bereits auf dieser Seite all unsere Tipps verraten, aber wir möchten, dass Sie neugierig bleiben. Um Ihnen die Auswahl zu erleichtern, finden Sie auf den nächsten 160 Seiten alles, was Sie zu einem wunderbaren Aufenthalt in der Gamsstadt wissen müssen. Wir freuen uns über Feedback zu unserer neuen La Loupe-Ausgabe und wünschen Ihnen einen schönen Urlaub am Fuße der Streif...

ANDREAS HAFELE’S

ANDREAS HAFELE’S WORDRAP Mountain or valley? Valley. To me, sounds are like … music. My director’s chair … is broken. Authentic is … someone who enjoys dumplings. My favourite advertising spot: Honda Civic Choir. Canon or Konica? Leica. to attract attention or leave an impression. Only the combination of cinematic quality and authenticity, the courage to show the famous Tyrolean “grit” are what make the films charming and convincing. I hope that leaves an impression. L.L. Your spots speak to people who have not yet planned a vacation in Tyrol. Do you know whether that has had an effect on the booking rate yet? A.H. Well of course (laughs). That certainly is our wish. I can imagine that the sum of all tourism marketing measures does have a decisive effect on the booking figures. Tyrol advertising has a great imagery and does great work with it in order to be different and come across as innovative. Particularly the strategy of trying to use typographic means and images to break away from the postcard-image and thus choose a different line of communication. The work done here really is of high quality and with a high intellectual claim. And I am happy that that strategy and my way of making films complement each other that well. L.L. What is it that inspires you personally about Tyrol’s mountains? A.H. I grew up here so the mountains are my home. What keeps fascinating me over and over again is how many people come to the mountains to do all kinds of sports. Some cycle up or down, others hike, in the walls you’ll find climbers, in the air the hang-gliders – the athletic diversity the mountains offer really is incredible. I personally like to just sit on an alp sometimes. L.L. And how do you get there? A.H. Via cable car (laughs). 106

L.L. The new summer spot was shot around Kitzbühel and Kirchberg. Would you share with us how you find the most beautiful spots? Who gave you tips? A.H. For the production of the summer spot we had an experienced mountain bike technique coach from the region, Kurt Exenberger, he owns a bike academy in the area. And with his experience he was able to show us the most beautiful spots, of course he knows the area inside out. I think that the Fleckalm-trail down from Kitzsteinhorn and, of course, the Lisi-Osl-trail are some of the most beautiful trails. The latter is only suitable for experienced bikers because it requires a lot of technical skill. L.L. Finding a beautiful place to shoot an advertising spot means something different to everyone involved. How long does it take to agree on a place where you’ll shoot? A.H. Well before shooting there always is a scouting phase where we drive around for two days and check out all the places. The rest is decided by the light, it’s only ever perfect in certain places and at certain times. In order to be on a summit at sunrise we have to get up early, and flat streaks of light only appear at 9 pm. Which means that there is little sleep and we have long days. Our performer, Lisi Osl, really couldn’t believe it, she always thought we were joking. L.L. Your production company is called “Hafzoo”. That’s a peculiar name – would you share with us what its message is? A.H. Hafzoo is a neologism that points at the great diversity of animals in a zoo. We make all kinds of films and spots and we like to feel like we’re in a creative garden, a so-called Hafzoo. L.L. You studied production in England. What was the most important thing your learned during that time? A.H. “Do it. Otherwise you will never know.” Kunst & Kultur “The images of the endless blue sky, with the sun shining on the mountains – they are simply worn out, replaceable and have been used by thousands of tourism destinations for decades.” “What I keep finding so fascinating about Tyrol is how healthy the people are because of all the physical activity. Personally, I also like to just sit on an alp sometimes.” “Hafzoo is a neologism that points at the great diversity of animals in a zoo.” “Art is free, advertising is not.” 107

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