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1 year ago

La Loupe Salzburg - Stadt & Land - No. 2

  • Text
  • Genuss
  • Sturmayr
  • Wimmer
  • Mozart
  • Christian
  • Lifestyle
  • Festival
  • Andreas
  • Salzburger
  • Salzburg
Sommerzeit in Salzburg Stadt & Land Sorgfältig recherchiert und edel verpackt, begleitet Sie La Loupe Salzburg Stadt & Land No. 2 mit integriertem Guide stilsicher auf Ihren individuellen Entdeckungsreisen in Salzburg Stadt & Land. Die Herausgeber Benjamin und Julia Skardarasy haben in diesem Magazin die Zutaten für einen unvergesslichen Urlaub zusammengetragen und auf Herz und Nieren geprüft. Damit Sie sich während Ihres Urlaubs auf das konzentrieren können, was zählt: Ihre genussvolle Zeit in Salzburg Stadt & Land. Ob Sie mit leichtem Gepäck reisen oder lieber etwas mehr in den Koffer packen. Ob Sie die Berge erobern, die Seen entdecken oder die Mozart- und Festspielstadt in all ihren Facetten erleben möchten: Mit La Loupe Salzburg Stadt & Land finden Sie die richtigen Adressen. Und weil das Leben die schönsten Geschichten schreibt, kommen immer interessante Persönlichkeiten der Region zu Wort. In dieser Ausgabe finden Sie: Ca. 30 Adressen zum Genießen, Staunen und Träumen | Inspirierende Interviews mit Persönlichkeiten der Region, beispielsweise: Stefan Wimmer & Georg Klampfer, die sich mit Herz und Hand für die Lederhose einsetzen | Gerald Kiska, Kopf der international erfolgreichen Design-Agentur | 2-Sterne-Koch Andreas Senn, der den Gaumen zum Tanzen bringt. Der exklusiv aufgearbeitete redaktionelle Inhalt und das liebevoll, elegante Design wird durch das einzigartig haptische Erscheinungsbild abgerundet. Edle Papierqualität und aufwändige Covertechnik mit UV-Lack sucht seinesgleichen. Ein Sammelobjekt und Schmuckstück für die eigenen vier Wände. La Loupe, ein treuer und stilsicherer Begleiter bei all den Abenteuern, die das Leben bereithält.

© Foto: KISKA “The

© Foto: KISKA “The product is the best storyteller.” “When you don’t push your boundaries you can never reach a surprising effect.” 82 L.L. Your agency and design studio has been around since 1990. What is your approach to a new design, how can we envision this process? Maybe you’re a bit like an actor who adjusts to his new role? G.K. I’d say it really is a bit like acting. Meaning that the only routine thing about it is the location – the theatre – and that’s about it. Every single time the task is new and different. So, you can’t meet that with a routine process, quite the contrary – you need creativity. L.L. How long does such a process take? G.K. That would depend very much on the complexity. But usually a project takes between 12 and 60 months. L.L. Now, think keyword design and redesign – what do you need to keep in mind here? G.K. The process is different every single time. Generally speaking it all depends on what’s already there and how much you can question. And also if you might be able to question more than originally thought. We always try to create as much freedom as possible and not leave any space for routine. That may sound tough, but normally our clients come to us because they want to create new things and not because all they want to do is rummage around in the past. Of course, the past is important, a product’s history. It’s im-

portant to know where the customer comes from and where they stand today. Which is why not everything is feasible everyhwere. You need to respect the personality of the brand you work for. Home & Design L.L. Just like with Gasteiner mineral water? G.K. Precisely. Water is an invisible product that’s hard to discern, even if every single water source is a little different. The goal is to generate as much trust as possible in the source. In Gastein the focus lies on spring water from the Alps – the alpine origin. And in the past the rock crystal was already used as a synonym for this brand. We went back to that idea. In former times industrial reproduction was paramount. Which means that the water was filled in round bottles. But we said, a crystal is never symmetrical. A crystal is asymmetrical. Which is how we ended up deep inside technology development. One challenge was the pressed glass itself and the fact that an asymmetrical body of glass doesn’t cool down evenly. Which leads to tension in the glass. So, in the end it was a long road and a lot of trial and error (laughs). We tried to create as many natural crystaline shapes as possible while creating as few problems for production as possible. When making the models we coordinated with the glass production and haggled over every millimetre in order to reach a natural crystal-like feel while still keeping the costs manageable. This goes to show that even when it’s about a seemingly simple product like a glass bottle we test the boundaries because otherwise there can never be a surprising result. WORDRAP WITH GERALD KISKA I can’t do without …. at work. The exchange of ideas with my colleagues. Form follows function? That was already dead when I was in uni. What can not be transported via design? I’d say you can transport just about anything through design. ...could use a new design. There is a long list. ...is perfect for me! My occupational disease: next to nothing. L.L. Mineral water is an everyday product. When did design make it into everyday life? G.K. Today it’s all about telling stories. And brands are a way of expressing stories. When is a brand a brand? When the term makes you think of a story. Design can support that process of writing stories, express it and make it transparent. 83

Garmisch - Partenkirchen

Garmisch - Partenkirchen

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Innsbruck

Innsbruck

La Loupe INNSBRUCK & UMGEBUNG NO. 2
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Kitzbühel

Kitzbühel

La Loupe Kitzbühel No. 6
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La Loupe Kitzbühel No. 4 Summer Edition
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Lech Zürs

Lech Zürs Arlberg

La Loupe Lech Zürs No. 16 - Sommer
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LA LOUPE LECH ZÜRS NO. 7
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LA LOUPE Lech Zürs No.5 Winter
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Niederösterreich

Niederösterreich

LA LOUPE BERGERLEBNIS NIEDERÖSTERREICH NO. 1

Salzburg Stadt + Land

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La Loupe Salzburg No.1 - Winter Edition
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St. Anton am Arlberg

St. Anton, St. Christoph

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Zillertal

Zillertal

LA LOUPE ZILLERTAL NO 2
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Sonderausgaben

Sonderausgaben

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Diverse Magazine

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