6 years ago

April 2018

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Look back at the birth of the original Land Rover | How Land Rover has driven adventure and scientific exploration | GQ Editor Dylan Jones discusses inspiration with Chief Design Officer Gerry McGovern | Exploring the potential impact of electrification and connected vehicles | Tackling the 999 steep steps up to Heaven’s Gate in China


PRE-PRODUCTION CAR NO. 7 Below left: Tim Hannig, Director of Jaguar Land Rover Classic (left) with Mike Bishop, the Land Rover historian and Classic Collection Curator who authenticated L07. Below right: The patina of the car will be retained “ALL THE SUCCESS THAT WAS TO COME FOR LAND ROVER ESSENTIALLY CAME OFF THE BACK OF THIS VERY CAR” TIM HANNIG, DIRECTOR, JAGUAR LAND ROVER CLASSIC HARD LABOUR Its disappearance from records led Land Rover experts to assume SNX 910 had been scrapped, while Reg Mason discovered from the man he bought the ‘rotbox’ from that it had possibly been used on a dairy farm for most of the following decade before coming to rest in a field in Wales, where it spent another 20 years hard labour being used as a static power source to drive a wood saw. Whatever it was used for, a cursory look at the heavily marked, battle-worn and multi-coloured bodywork of number 7 suggests that it didn’t lead an easy life. Even June Maddison, Alexander Maddison’s widow (who Onelife tracked down especially for this piece), had no knowledge of her husband’s Series 1 beyond 1969. It was an emotional reunion for her with the car, as she immediately recognised her late husband’s handwriting on the log book from entries in 1967 and 1968. “Alexander owned a lot of motorcycles and cars around that time,” she says, “and this is one of several Land Rovers he had.” He would most likely have had no knowledge of how significant this one was while in his ownership. PRESERVING AN ICON Today, however, number 7’s huge significance means that it will be brought back to life by Classic Works, Jaguar Land Rover’s dedicated restoration and parts facility near Coventry. “The plan is to undertake a ‘patina restore’ on the car, with a full mechanical overhaul,” explains experienced engineer Susan Tonks, the project manager for the car. “L07 will be brought up to current MoT standards so will be perfectly safe to drive, but it will still look like a 70-year-old car, just like it does now.” Luckily for Tonks, most of the car’s body panels and bonnet are salvageable, and even the original windscreen and surround has somehow survived intact. She can thank the Series 1 prototype’s galvanized chassis and extra thick Birmabright aluminium alloy construction for that. Some other areas of the car, however, will need more work. “The bulkhead is quite badly rusted. That’s the bit 24

Land Rover have launched a partnership with leading British pushchair brand iCandy. With innovative design and styling inspired by the new Discovery, we take a look at what goes into creating such a unique product. The first four-wheeled iCandy All-Terrain pushchair is a tribute to Land Rover’s breadth of capability, combining the design skills, technical innovations and build quality of two highly successful British brands. It incorporates the instantly recognisable styles and functionality of both a Land Rover all-terrain vehicle and an iCandy pushchair. Launched at the Frankfurt Motor Show and the product of a collaboration between both iCandy and Land Rover’s in-house design teams, this pushchair incorporates design cues from the latest Discovery in addition to ‘go-anywhere’ ability. “ WITH SUCH STRONG DESIGN DNA CONTAINED WITHIN BOTH BRANDS, IT WAS IMPORTANT THAT WE WERE ABLE TO ACHIEVE BOTH SYNERGY AND VISUAL BALANCE ” PAUL WALKER, HEAD OF PRODUCT DESIGN Every detail has been meticulously executed - the iconic Land Rover grille pattern features in the hood fabric, creating an eye-catching style statement, while the seat unit stitching reflects that found in Land Rover models. A one-of-a-kind backpack fits perfectly into the generous pushchair basket, offering extra practicality for adventurous parents. Paul Walker, who heads up Product Design at iCandy explains; “With such strong design DNA contained within both brands, it was important that we were able to achieve both synergy and visual balance. Every aspect of the pushchair was carefully considered to offer not just brilliant functionality and engineering, but also to provide the iconic style both brands have become renowned for.” Seeing the pushchair in the flesh reveals that the process has produced something truly striking and distinctive whilst still remaining true to the identity of each brand. For parents who want to go above and beyond, iCandy for Land Rover now offers the perfect solution. The iCandy for Land Rover pushchair will be available in stores and online from Spring 2018. Visit for more details.


Land Rover Magazine


Land Rover Magazine showcases stories from around the world that celebrate inner strength and the drive to go Above and Beyond.

In this issue, New Defender is put through its paces by two inspirational young adventurers as they prepare for an expedition to the South Pole. We also celebrate 50 years of Range Rover by taking a journey of discovery to Dubai. As well as looking back, we look to future as a group of visionaries explain the technologies that could change the future for all of us.

Jaguar Land Rover Limited: Registered office: Abbey Road, Whitley, Coventry CV3 4LF. Registered in England No: 1672070