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Digital Transformation | EN

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Operationalization in Practice

The power of the ideal

The power of the ideal is in the practical. Swami Vivekananda Use Case Examples - The Digital Transformation Cycle in Use Examples from three different industries will demonstrate the approach and the results of the digital transformation cycle. To that end, the analysis phase of the digital transformation cycle was put to the test during workshops - using an iteration of use case scenarios from three different industries. Please note, that these are merely examples and do not claim to be complete or to be a comprehensive and detailed presentation; rather, they simply illustrate how the digital transformation cycle is used and the possible results it may produce. In contrast to the other two examples, the example involving the insurance industry is based on a concrete project that was started before the digital transformation cycle was developed. 36

Automotive Starting Situation Method Digital transformation will have a lasting impact on the automotive industry. Vehicles as such could become less important as an actual product. New players with more capital, such as Google or Apple, that have their roots in the digital world are forcing their way into the market. Their prime interest is less related to the vehicle or mobility and more to do with the data and information they can gather or distribute through it. This generates a series of questions that demand an answer: Who does the data belong to? Who has the direct customer interface? How safe is an autonomous vehicle? Will these types of digital developments make a whole new type of traffic laws necessary? Use Case Scenario Different members of a family share a vehicle. In the past, vehicles were usually sold with two sets of keys. How can technical developments be used to provide each member of the family with their own key, without having to physically exchange keys each time? Digital Vision Three business ideas were identified that were inspired by technological possibilities and the customer experience that is expected in the automotive sector: •• Mobile Key: Automatic exchange of car keys via mobile devices such as a smartphone, wearables, etc. •• Smart city navigation, e.g. navigation to a parking lot •• Car2Car communication An evaluation of the business ideas by the business manager led to the selection of a “mobile key” with the aforementioned use case scenario, since this business idea could, on the one hand, produce a considerable improvement of the customer experience compared to a conventional key, while on the other, the infrastructure required to introduce such a mobile key was already available or could be easily configured. The key is an important touchpoint of the user experience and represents a point of interaction between the customer and the vehicle as a product. The goal of this use case scenario is to develop an easy method for controlled access to vehicle use. Use Case Examples - The Digital Transformation Cycle in Use | 37


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