vor 3 Jahren

Digital Transformation | EN

  • Text
  • Digital
  • Transformation
  • Architecture
  • Cycle
  • Enterprise
  • Discipline
  • Mobile
  • Technologies
  • Processes
  • Objects
Operationalization in Practice


Digital Experience The digital experience enriches the identified critical points of interaction with concrete technologies and services. Point of Interaction Technology Registration Loss notification Handling Individual customization Support Use existing social media accounts, such as Facebook, Twitter, Google, etc. and avoid registering a new account Reduced information entry and accelerated process through effective and well-coordinated, modular queries and the use of existing device peripherals including GPS location, cameras, etc. Automatic device recognition via camera and bar code scans, replacement ordering through Amazon, as well as arrangement of an installation date - all part of the process Analytics: Use of social media sources, such as a Facebook profile and analysis by linguistic analytical technologies such as, e.g. IBM Watson “Personality Insights” Live customer support available on different media, whether chat, audit, etc. Feedback Live customer support available on different media, whether chat, audit, etc. Table 8: Assigning the Used Technologies to the Points of Interaction Business Architecture From a functional perspective, the customer journey involving the “first notice of loss” is modeled as a business process using business process management (BPM). The services are then identified based on the modeling. These services are assigned to the systems of record and systems of engagement. The same assignment is done with the data. The systems of engagement are realized in the Internet as part of a “platform as a service” or PaaS, while the systems of record are realized using the “msg.Insurance Suite” product, which has a claim back office component called “msg.Claims” and uses a private cloud 15 . The user interface (UI) is described using story boards and is based on the customer journey and the digitized touchpoints. 50 | Use Case Examples - The Digital Transformation Cycle in Use

Application Architecture The implementation of the necessary app and the realization or connection of the services used are also accomplished using a platform as a service (PaaS). For this scenario, the IBM Bluemix cloud was selected as the PaaS. Both existing services from the Bluemix marketplace - such as Geo Location, Watson Personality Insights, Node.js and NoSQL - and external services such as Facebook Single-Sign-on, Facebook Open- Graph, Amazon Product Advertising API, OpenWeather- Map and QuaggaJS are used. Moreover, the Bluemix integration architecture is used to integrate the systems of record, in this case the msg.Insurance Suite (including the msg.Claims service) which is used to create a claim and is operated on the internal infrastructure. When it comes to security aspects, the Bluemix security architecture gateway uses a REST interface to ensure the secure integration of the msg.Insurance Suite. In addition, the continuous delivery (CD) and continuous integration (CI) available through Bluemix via also support the development process. Enterprise Architecture The enterprise architecture management strategy is defined as follows: •• Selection of a native systems of record/public cloud enterprise integration architecture •• System architecture: External hosting of the systems of engagement public cloud via IBM Softlayer USA. Provision of the systems of record - msg.Insurance Suite via DMZ in the provider’s Intranet •• Integration architecture: Unidirectional HTTP-/REST- API calling of the systems of record •• Security architecture: For systems of record •• Identification of the need for protection and the protection factor (realized through SSL/HTTP) Summary The result of the digital transformation process described in this business scenario is a publicly available FNOL Web application that is operated in the Bluemix public cloud. It can be accessed from a smartphone, tablet or desktop and, in contrast to similar native apps, it does not require installation, yet it does offer a similar look & feel. A responsive design ensures that the presentation and operation are suitable to the end device in use. To access these functions, the application uses a variety of the “on demand” services of the Bluemix PaaS, as well as external sources available through the Internet and uses REST services to gain “on premises” access to the insurer’s back office system landscape. Use Case Examples - The Digital Transformation Cycle in Use | 51


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msg ist eine unabhängige, international agierende Unternehmensgruppe mit weltweit mehr als 6.000 Mitarbeitern. Sie bietet ein ganzheitliches Leistungsspektrum aus einfallsreicher strategischer Beratung und intelligenten, nachhaltig wertschöpfenden IT-Lösungen für die Branchen Automotive, Banking, Food, Insurance, Life Science & Healthcare, Public Sector, Telecommunications, Travel & Logistics sowie Utilities und hat in über 35 Jahren einen ausgezeichneten Ruf als Branchenspezialist erworben.

Die Bandbreite unterschiedlicher Branchen- und Themenschwerpunkte decken im Unternehmensverbund eigenständige Gesellschaften ab: Dabei bildet die msg systems ag den zentralen Kern der Unternehmensgruppe und arbeitet mit den Gesellschaften fachlich und organisatorisch eng zusammen. So werden die Kompetenzen, Erfahrungen und das Know-how aller Mitglieder zu einem ganzheitlichen Lösungsportfolio mit messbarem Mehrwert für die Kunden gebündelt. msg nimmt im Ranking der IT-Beratungs- und Systemintegrationsunternehmen in Deutschland Platz 7 ein.

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