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Digital Innovation in the Insurance Industry

Digital Innovation

Digital Innovation Scenario Digital Insurance – e-Commerce Scenario msg uses forward-looking insurance services to support end-to-end processes – a key prerequisite for interconnecting insurance companies worldwide and creating innovative business models. msg demonstrated what that looks like on the basis of an e-commerce scenario. The common theme that ran through the digital insurance company scenario, comprising four phases, was the “XTREME Insurance” product – an accident insurance policy that covers the risks of leisure activities such as diving, mountain climbing and skiing. This product was integrated into various business workflows that processed the offer accepted by the customer in a fully automated routine in each case. The complete workflow was driven by product information and process rules. Phase 1: Product Utilization Here the demonstration showed how the “XTREME Insurance” product was defined, built and configured as part of its reference content. The product content in the Designer component of msg’s msg.PMQ product manager was presented and installed locally in a mobile app – just one example of how it can be used in customer acquisition without accessing a mobile network. Phase 2: Sales Channels To illustrate how “XTREME Insurance” can be used quickly and easily in a variety of sales scenarios, a quote for accident insurance was integrated into a Web shop for adventure travel and also into the “myInsurance” iOS app, which allows insurers to send their customers quotes. Product contents, audits, rules, rates, etc. were compiled in real time through Insurance Services. Phase 3: Process Automation This phase provided a visualization of the automated processes for creating a policy in a Websphere Process Server – all the way from verification and pricing to mailing the insurance policy documents and calculating premiums, including all analyses involved in complete process monitoring. The back-office application for individual processing of insurance policies was also presented. Phase 4: Active Architecture Management This phase involved a demonstration of how important it was to have a reference model for developing service-oriented architecture and how broad a spectrum the Process-to-Application (P2A) reference architecture developed by msg afforded. This well-thought-out procedure allows highly flexible application landscapes to be built – a key element for success in the digital world. 26

Impressions How innovative are you? Save the date: September 19-20, 2016 27


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Über msg

msg ist eine unabhängige, international agierende Unternehmensgruppe mit weltweit mehr als 6.000 Mitarbeitern. Sie bietet ein ganzheitliches Leistungsspektrum aus einfallsreicher strategischer Beratung und intelligenten, nachhaltig wertschöpfenden IT-Lösungen für die Branchen Automotive, Banking, Food, Insurance, Life Science & Healthcare, Public Sector, Telecommunications, Travel & Logistics sowie Utilities und hat in über 35 Jahren einen ausgezeichneten Ruf als Branchenspezialist erworben.

Die Bandbreite unterschiedlicher Branchen- und Themenschwerpunkte decken im Unternehmensverbund eigenständige Gesellschaften ab: Dabei bildet die msg systems ag den zentralen Kern der Unternehmensgruppe und arbeitet mit den Gesellschaften fachlich und organisatorisch eng zusammen. So werden die Kompetenzen, Erfahrungen und das Know-how aller Mitglieder zu einem ganzheitlichen Lösungsportfolio mit messbarem Mehrwert für die Kunden gebündelt. msg nimmt im Ranking der IT-Beratungs- und Systemintegrationsunternehmen in Deutschland Platz 7 ein.

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