3 years ago

Winter Edition 2018

  • Text
  • Gifts
  • Bextor
  • Notices
  • Mackie
  • Yarrow
  • Linley
  • Luxury
  • Yarrow
  • Muddy
  • Alumni
  • Wealth
  • Photography
  • Notices
Awesome creative alumni interviews with David Linley, David Yarrow, Sophie Ellis-Bextor and your ultimate Christmas gift guide make this our best edition yet!


INTERVIEW Then a HERO comes along… Muddy Stilettos founder Hero Brown tells SN about the inspiration behind her lifestyle website and how she juggles work and family How did Muddy Stilettos come about? After I had my first child, I moved out from Islington to a village in Buckinghamshire for the classic country idyll – thatched cottage, pretty garden, less stress. However, I could never find things that I wanted to do – no-one wrote about pop-up restaurants, pubs with the best views or romantic bolthole hotels that were opening. So I started Muddy initially from personal need! How has the company changed over the years? It started with me writing a blog in a little cubby hole at home. As technology has developed, we’ve reinvented too – we’re now mobile led, the site has had its third redesign and we’ve got lots of new elements including our own School Reviews, a Fun Finder so people can search via location all the pubs, hotels etc. that we recommend; and our handpicked Little Black Book of local businesses. The heart of the site though remains focused on finding unmissable stuff locally. How would you describe your general Muddy reader? Fun-loving, intelligent, busy women between 30-55, though we do have younger and older readers. I’ve always described Muddy as ‘like Red magazine, but drunk’ – Muddy readers care about their kids and family, spending time with friends, and making their free time count. Tell us some of your favourite hidden gems for eating or sleeping! There are so many! We cover 19 counties but I write about Bucks & Oxon – so I’d say for a fantastic “I’ve always described Muddy as ‘ like Red magazine, but drunk’” meal head to The Mash Inn in the Chiltern Hills. The tasting menu is incredible. For a charming pub, Anthony Worrall Thompson’s The Greyhound Inn in South Oxfordshire does the best wagyu beef (look for the giant teddy bear on the beams in the dining room!). And for me the best hotel is Stoke Park in South Bucks where Bridget Jones had her naughty weekend away with Daniel Cleaver. W I NTER 18 ★ 49