Vinexpo Daily 2018 - Day 1 Edition

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EDITORIAL Parès Baltà wine cellar Penedes Richard Barnes Editor-in-chief, Vinexpo Daily WELCOME TO HONG KONG… AND THE FUTURE As Vinexpo Hong Kong this year celebrates its 20th birthday, the show has more than ever become a harbinger of the future of the global wine and spirits industry. The epitome of this comes in the shape of Tmall’s “Future Bar” which is being revealed at the show. Tmall, China’s leading B2C online marketplace owned by Alibaba Group is inviting Vinexpo Hong Kong’s attendees to experience the future of wine with Tmall robot waiters, face scanning technology, a new smart wine cooler and much more to discover on their stand. Redefining commerce by enabling seamless engagement between the online and offline world, building a retail ecosystem that combines both channels, making the shopping experience more personal, engaging and convenient: all these new technologies are part of Alibaba’s “New Retail” strategy that will be disclosed at their stand, and in a press conference tomorrow at the show. So interestingly, as winemaking increasingly gets “back to the basics”, its distribution is becoming more and more high tech. It’s just as well Vinexpo is here to inform and educate the industry, creating an unmatched networking platform! DAILY VINEXPO DAILY is a CLEVERDIS Publication. 65 avenue Jules Cantini - Tour Méditerranée 13006 Marseille, France - Tel: + 33 442 77 46 00 SARL capitalised at e155,750 - VAT FR 95413604471 - RCS Marseille 413 604 471 - • Publisher: Gérard Lefebvre • Managing Director: Jean-François Pieri • Publishing Director: Jean-Guy Bienfait • Project Manager: Naila Ben Ghorbal • Editor-in-chief: Richard Barnes • Editorial coordinator: Yingying Deng • Marketing Manager: Nathalie Meissner • Art Director: Hélène Beunat • With the participation of: Bettina Badon, Borhan Moussa, Finn-Georg Sander, Wenchao Wang >>>>To contact them : first name.last Cover: McLaren Vale, SA © Ewen Bell - Wine Australia © CLEVERDIS 2018 - Registration of Copyright May 2018. - Printing: Magnum (Offset) Printing Co. Ltd. - Hong Kong Information presented in this publication is purely indicative in order to illustrate subjects contained therein. 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The publishers and editorial staff decline all responsibility as to opinions formulated in this publication by those interviewed or cited therein. Their opinions are entirely their own, and are included with the understanding that they contain, to our knowledge, no malicious intent. The inclusion of all texts, photographs and other documents supplied by those included in this publication imply the acceptance by their authors of their free publication therein. Documents and photographs will not be returned. It should be understood that this publication contains forward-looking statements that involve risks, uncertainties and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include assumptions relating to the timing of the recorded date. If any of these risks or uncertainties materialises or any of these assumptions proves incorrect, actual results could differ materially from the expectations outlined in these statements. Cleverdis assumes no obligation and does not intend to update these forward-looking statements during the period of publication. Photo Credits and Copyright: All Rights Reserved. Passion for the Natural World of Organic Wines! Growing in Importance The production of organic and biodynamic wine is becoming increasingly important, underpinned at Vinexpo Hong Kong by WOW! (World of Organic Wines!). Visitors will have the chance to discover some highly interesting products on show here for the first time. A great example is the Spanish producer Parés Baltà. The environmentally respectful cultivation of the vines is key to Parés Baltà’s sense of identity. 100% of their wines are certified as organic and their vineyards are biodynamic (by Demeter). Another highly interesting aspect of their production is in the vinification. 2,000 years ago, the Iberians used clay from the Foix mountains to make amphorae. Today, Parés Vinexpo’s organisers have come up with a novel idea to underline the 20 th anniversary of the show in Hong Kong. 20 milestone images, marking the 20 virtues that have helped position Vinexpo Hong Kong as the benchmark trade show in Asia-Pacific make up an inspiring panorama – a way of thanking everyone who has been part of this success story over the past 20 years. The display, located at the show entrance, traces the history of an inspiring success story, depicted as 20 key values shared universally by Vinexpo, wine and spirits producers, buyers and the city of Hong Kong Baltà takes their legacy to ferment their wines in amphorae, also made with the clay coming from their vineyards. A natural wine is thus made with as little chemical and technological intervention as possible: both while growing the grapes and when proceeding them into wine. Strictly speaking, Natural Wines are wines produced without adding or removing anything during the winemaking process. After harvesting by hand the grapes of the old Xarel·lo vines, the wine arises from a natural alcoholic fermentation in the clay amphorae. The porosity of those amphorae causes a hyper oxidation and leads all the oxidisable particles to the bottom. The result is a crystal-clear wine Level 3 / Stand M-54 CELEBRATING 20 YEARS TOGETHER VINEXPO DAILY / DAY 1 / TUESDAY 29 TH MAY 2018 3

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