Vinexpo Daily 2018 - Review Edition

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EDITORIAL Richard Barnes

EDITORIAL Richard Barnes Editor-in-chief, Vinexpo Daily © Phil Labeguerie - Vinexpo © Phil Labeguerie - Vinexpo SEE YOU ALL IN BORDEAUX… AND PARIS! As attendees of Vinexpo Hong Kong 2018 busily re-sort the countless business cards gathered at the event, and linger over the exceptional experiences they had at the show, planning has already begun for the next edition – Vinexpo Bordeaux 2019, followed by Paris 2020! Vinexpo Bordeaux is the profession’s foremost meeting place, next year taking place from 13 to 16 May 2019 at the Bordeaux Exhibition Centre. At the request of buyers, Vinexpo brought the date of the world-famous event forward by 1 month, while keeping it a resolutely spring fixture. The event will retain its lively format over the four days punctuated by meetings, discoveries and networking opportunities among the major players in the sector from all over the world. Meanwhile, the Group continues to grow with the launch of Vinexpo Paris. The first Paris exhibition will take place 13-15 January 2020 at the Paris Convention Centre (Porte de Versailles). There are some major advantages to holding an international wine and spirits exhibition in the French capital: its attractiveness, its accessibility and its impartiality. Running the show in January also means Vinexpo Paris will be the very first event in the agenda, and will therefore optimise sales potential. After its success in Asia and the launch of Vinexpo New York, Vinexpo Paris will target buyers from across the world and especially Europe which still consumes over 60% of the world’s wine. It’s all cause for celebration. We can hear the corks popping already! DAILY VINEXPO DAILY is a CLEVERDIS Publication. 65 avenue Jules Cantini - Tour Méditerranée 13006 Marseille, France - Tel: + 33 442 77 46 00 SARL capitalised at e155,750 - VAT FR 95413604471 - RCS Marseille 413 604 471 - • Publisher: Gérard Lefebvre • Managing Director: Jean-François Pieri • Publishing Director: Jean-Guy Bienfait • Project Manager: Naila Ben Ghorbal • Editor-in-chief: Richard Barnes • Editorial coordinator: Yingying Deng • Marketing Manager: Nathalie Meissner • Art Director: Hélène Beunat • With the participation of: Bettina Badon, Borhan Moussa, Finn-Georg Sander, Wenchao Wang >>>>To contact them : first name.last Cover: Briar Ridge Vineyard, Hunter Valley, NSW © Mike Jeffery - Wine Australia © CLEVERDIS 2018 - Registration of Copyright June 2018. Information presented in this publication is purely indicative in order to illustrate subjects contained therein. 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The publishers and editorial staff decline all responsibility as to opinions formulated in this publication by those interviewed or cited therein. Their opinions are entirely their own, and are included with the understanding that they contain, to our knowledge, no malicious intent. The inclusion of all texts, photographs and other documents supplied by those included in this publication imply the acceptance by their authors of their free publication therein. Documents and photographs will not be returned. It should be understood that this publication contains forward-looking statements that involve risks, uncertainties and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include assumptions relating to the timing of the recorded date. If any of these risks or uncertainties materialises or any of these assumptions proves incorrect, actual results could differ materially from the expectations outlined in these statements. Cleverdis assumes no obligation and does not intend to update these forward-looking statements during the period of publication. Photo Credits and Copyright: All Rights Reserved. +10% Chinese Attendance, Record Appearance for Australia Vinexpo Hong Kong says “cheers” to a highly successful 20 th anniversary edition Vinexpo Hong Kong cemented its position and reputation as Asia-Pacific’s most important, must-attend trade event for industry professionals over its three-day show held at the Hong Kong Convention and Exhibition Centre from May 29–31. The trade-only event is internationally recognised for the quality of its exhibitors and the depth, range and diversity of its exhibition programme, and as expected, the 20th anniversary edition surpassed all expectations with a strong international presence and a higher attendance of visitors from Mainland China, up 10% compared to 2016, reflecting the country’s remarkable growth in wine consumption. Overall, exhibitors increased to an unprecedented 1,465 representing 30 countries, this included 305 new exhibitors. In addition, there were 62 exhibitors from 11 countries in the WOW! - World of Organic Wines - zone and this year’s Country of Honour, Australia, made its biggest ever appearance at an international trade show, with 225 wine brands. China was also well represented with 27 exhibitors including the official state wine organisation, Great Wall / Chateau Sungold. Meanwhile, overall visitor figures were up 2% on 2016 and represented a wide crosssection of Asian markets with Mainland Chinese visitors in pole position, followed in turn by Hong Kong, Taiwan, South Korea and Australia reinforcing the show’s position as the wine hub of Asia-Pacific. South-East Asia’s dynamic market followed with increased representation from Singapore, Thailand, Vietnam, Malaysia, and The Philippines. Andreas Clark, Chief Executive of Wine Australia commented: “Vinexpo Kong Kong is an excellent platform to meet and build on our existing relationships with importers from all over Asia- Pacific and to connect with influential trade professionals, create leads and break into new markets.” Once again, Vinexpo’s Academy reinforced the show’s reputation as the global trade event with an unrivalled programme including 50 Master Classes, seminars, conferences and tastings conducted by worldrenowned wine experts and aficionados for the benefit of visitors. The One to Wine Meetings, a new initiative encouraging trade interaction and networking was an integral part of the Hong Kong event this year, building on its introduction in 2016. Deemed a great success with 1,609 scheduled business meetings taking place during the show, the meetings enabled tailor-made business appointments between exhibitors and specificallytargeted trade executives. 2 VINEXPO DAILY / REVIEW / TUESDAY 12 TH JUNE 2018

NEWS Commenting at the close of the show, Vinexpo CEO, Guillaume Deglise, said: “The ability of Vinexpo to meet exhibitors’ business objectives by bringing visiting professionals together is second to none. That’s why we continue to attract such a wide variety of countries and why key professionals in the industry consider this a mustattend event.” Once again, a highlight of the Vinexpo Academy was The China Market Conference, with a panel of leading professionals and experts presenting an insightful overview. This year’s focus was on the exponential growth of e-commerce and its importance to the millennial generation as it relates to the future of wine consumption in China. Another highlight of the 20 th anniversary show was a dedicated Grenache Day, only the second for a grape variety as part of the Asia show. Vinexpo selected top wineries from around the world to create further awareness of this noble international grape. Australia as the Country of Honour created continuous excitement throughout the show with 26 Masterclasses of their own and as hosts of the signature networking event, The Blend. © Phil Labeguerie - Vinexpo CHINA WINE MARKET CONFERENCE REVEALS HOW SMALLER BRANDS CAN CONNECT WITH THE CONSUMER NEXT STOPS: New York March 2019–Bordeaux May 2019–Paris January 2020 Next year, following on from a successful inaugural 2018 show, New York shows again in March; Vinexpo celebrates its new start date in Bordeaux from May 13-16 with a refreshed programme of unique B2B events to explore and learn about the latest trends, innovations and new directions being taken in the industry, and a repeat of 2017’s four-day format friendly to overseas and long-distance visitors and exhibitors. Vinexpo Bordeaux expects some 40,000 international visitors from all five continents. Following that is Vinexpo Paris at the start of the year in 2020: a first for Vinexpo, a first for the industry – as Vinexpo continues to lead the way in international wine and spirits exhibitions for trade professionals The fully-subscribed China Market Conference at Vinexpo Hong Kong featured a distinguished line-up of industry experts comprising moderator Don St Pierre, CEO of Vinfolio; and panelists Master of Wine Sarah Heller; Alberto Fernandez, Managing Partner of Torres China; Mike Hu, President of the FMCG Business Unit of Alibaba’s Tmall; and Tommy Keeling, Head of Asia Pacific Research at IWSR. Changes in the structure of the wine industry in China have seen the previous dominance of a handful of large and established brands such as Margaux, Concha y Toro, Penfold’s and Torres gradually making way for smaller brands, much like the trends seen in the fashion and beauty industries, the panelists noted. Alberto Fernandez of Torres said that while wine producers previously relied heavily on a single importer to represent them, now wholesalers were often going to wine producers directly, changing the nature of the market significantly. However, some concerns were expressed that this has made it harder to build brand equity in the China wine market. “There is definitely interest among Chinese consumers to explore new brands that fit with their lifestyle, but wine producers need to invest in providing more content and engaging with wine influencers and key opinion leaders to create interest in their brands,” said Tmall’s Mike Hu VINEXPO DAILY / REVIEW / TUESDAY 12 TH JUNE 2018 3

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