Vinexpo Daily 2018 - Review Edition

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NEWS Vinexpo Explorer Heads for Sonoma – a Foretaste Exclusive Interview - Caroline Shaw - Executive Vice President, Jackson Family Wines & President, Sonoma County Vintners Association George Sandeman President, WiM Association In the United States, Sonoma County continues to be the leader in sustainable wine production - to grow and make high quality grapes and wine. We asked Caroline Shaw - Executive Vice President, Jackson Family Wines & President, Sonoma County Vintners Association to tell us more… These sustainable vineyard and winery practices conserve water and energy, maintain healthy soil, protect air and water quality, enhance relations with employees and communities, preserve local ecosystems and wildlife habitat, and improve the economic vitality of vineyards and wineries. The end result is the highest quality of wines that are better for our planet. Right now, one of our biggest initiatives is for Sonoma County to be the first 100 percent sustainable wine growing region in the United States by 2019. What do you feel will be the key results of the Vinexpo Explorer coming to Sonoma? First and foremost, every participant attending Vinexpo Explorer Sonoma County will leave as a Sonoma County Ambassador. The programme we have planned will leave them wanting to come back. They will also return home and share the stories of this beautiful region and its wines. Second, business will be conducted and contracts will be signed. The explorer programme will grow Sonoma County’s export market, because wineries of all sizes and varietals will have the opportunity to engage one on one with buyers from key markets around the world. Lastly, hosting an influential group like Vinexpo and its participants elevates the awareness of “Brand Sonoma County”. I think this is especially important after the wildfires last October where vineyards acted Caroline Shaw Executive Vice President, Jackson Family Wines & President, Sonoma County Vintners Association as natural firebreaks. The world will learn we are open for business and ready to showcase to the quality of our wines. How are export markets evolving for Sonoma wines? Export markets are becoming more and more important to Sonoma wineries. Global premiumization is on the rise, and Sonoma wines are well positioned to take advantage of this increase in demand because of the quality wines we produce and the numerous varietals in the region. While Sonoma County is mostly known for the high-end production of Chardonnay (29%) and Pinot Noir (18%), we also produce premium Cabernet Sauvignon (22%), Merlot (14%), Zinfandel (9%) and Sauvignon Blanc (4%). We continue to see strong growth in key regions like Canada, the EU member countries, Hong Kong, Japan, China, South Korea, and Mexico. Vinexpo Explorer will help us increase sales these markets as well as new areas. Do you feel Sonoma is well known enough on the international wine stage? We wish more people knew about Sonoma County and its high-quality wines. This is one of the important goals of Vinexpo Explorer. In 2017, 380 million litres of wine were exported from the United States. 97% of that wine was from California, yet many buyers still do not sell California wine or even know where Sonoma County is on a map Wine: Enjoy, Understand and Savour… in Moderation The WiM Association manages the global Wine in Moderation Programme, coordinating the adaptation to local needs and cultural diversity. We asked association president George Sandeman to tell us more. Wine in Moderation started in 2008 as a social responsibility commitment by the international wine community to answer the challenge set by the health community to reduce alcohol related harm. The Wine in Moderation not-forprofit association has developed since then to be a recognised reference of the wine sector’s work to show that moderate wine consumption can be a part of a healthy lifestyle when combined with a balanced diet and exercise. Recognised as a good practice in alcohol and health policy by National, European and International Authorities, the challenge of Wine in Moderation has been to evolve from a policy commitment to an international movement which creates a sustainable wine culture and encourages well-being and healthy lifestyles. The programme continues to gain momentum and has been established as the reference in Sustainability and Social Responsibility within the worldwide wine business. Reaching our 10th anniversary, we are extremely happy to see that what started as the vision of few leading personalities, is now a well-respected and credible programme synonymous with social responsibility and sustainability. What does your partnership with Vinexpo mean, and what are the goals of the partnership? Vinexpo is an international brand specializing in creating and developing major wine trade events worldwide. As an ambassador of international business trends and of the cultural values of wines, we believe the partnership with Vinexpo will grow the Wine in Moderation-Art de Vivre message globally 6 VINEXPO DAILY / REVIEW / TUESDAY 12 TH JUNE 2018

NEWS Wines from Moldova: Crafted for You to Enjoy The wines of Moldova in Eastern Europe are becoming ever more successful. Rooted in its astonishingly rich history, but equally fresh and modern, “Wine of Moldova” continues its success path on international markets, surprising consumers with new generation wines. Especially blends of international and indigenous grape offer a true expression of Moldovan terroir and a response to the increased interest of wine lovers in discovering new tastes and styles. “Wine of Moldova” is the direct and tangible result of Republic of Moldova reforming its wine sector, focusing on quality and performance. In 2013, the National Office for Vine and Wine (ONVV) was established, and ever since, it has been the organisation’s 0 solemn duty to implement several of programmes aiming to support market diversification and export growth of quality wines. With a system based on the EU model of protected geographical indications, covering the Four growing areas of “Valul lui Traian”, “Stefan Voda”, “Codru” and “Divin”, Moldova has evolved impressively well in upgrading the quality of wines during the past five years. As strong proofs of the achieved results stand 239 medals received in 2017 by Moldovan wines at the most renowned and prestigious international wine contests such as: Decanter World Wine Awards, Mundus Vini, Concours Mondial du Bruxelles, International Wine Challenge, etc. The national wine brand became a quality sign legally enforced by the National Office for Vine and Wine and is displayed on products which pass rigorous quality control, providing guarantees and building up credibility of consumers in bearing wines. Due to the largest density of vineyards in the world, Moldova is able to propose wines for the most demanding consumer both from international and indigenous varieties such as Viorica, Rara Neagra, Feteasca Neagra, Feteasca Alba, and Feteasca Regala. But the most expressive and unique are the blends through which Moldovan winemakers utter their skills and expertise, expressing the character of Moldovan terroir. Moldova’s millennial heritage of winemaking began around 3,000 BC, and the first vines were recorded there around 7,000 years BC. Throughout its history, wine and vine have been deeply enrooted in the culture, myths, folklore and legends of Moldova. Even the map of the modern Republic of Moldova is shaped like a bunch of grapes! The white stork, the protagonist of many local legends, is the symbol of the Moldovan wine industry, as well as the symbol of the continuous revival of Moldova. That is why a redesigned image was chosen to represent the reborn wine industry of Moldova and introduced into a newly created national wine brand - “Wine of Moldova. A Legend alive”. Guided by the main brand’s statement - “Our wine has been crafted by generations of winemakers in the largest cellars in the world, appreciated by consumers in both east and west and supported by Legends that everyone can embrace” - Wine of Moldova continues to conquer the big wine world. Moldovan wine is now sold in 63 countries, mostly in European Union markets, registering a steady increase over the last 5 years VINEXPO DAILY / REVIEW / TUESDAY 12 TH JUNE 2018 7

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