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Vinexpo Daily 2018 - Review Edition

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  • Vinexpo
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  • Australia
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  • Larsen
  • Cognac
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NEWS Austrian Gold Award

NEWS Austrian Gold Award Medal Winner at Vinexpo Hong Kong 2018 Ludwig Holzer, Sales Director of Winzer Krems EG, Austria was all smiles at Vinexpo Hong Kong, with his company’s product, Kremser Wachtberg Grüner Veltliner DAC Reserve 2016, Kremstal, Niederösterreich, Austria, having just won the 2018 Decanter World Wine Awards Gold Medal. “Grüner Veltliner is the pride of Austria. It’s our indigenous unique grape, and it’s 50% of our production”, says Holzer, adding, “Reaction here at Vinexpo Hong Kong has been really good. Much better than I expected to be honest, because we always thought that dry, fruity white wines would be quite difficult to place in this market, but we have had a lot of interest, especially from restaurants. Sommeliers have been very interested, as there are a number of Austrians coming to this area” Ludwig Holzer Sales Director, Winzer Krems EG CHAMPAGNE ON ICE… YES, WE CAN! In the hot climes of South East Asia, many people over the years had become used to putting ice in Champagne to keep it chilled. While some saw this as sacrilege, Champagne Pommery decided, ‘If you can’t beat ‘em, join ‘em,” and designed a Champagne specially for drinking on the rocks. Originally launched in Asia at Vinexpo Hong Kong 2016, distribution is growing constantly, and the cool coloured product display is particularly eyecatching. A company spokesperson told us, “This Champagne is ideal for climates like this, for consumption outdoors on a terrace, for relaxed, glamourous and fun moments, but it is, above all, a Champagne elaborated specifically for this. It corresponds to a trend in consumption, and thus could be seen as quite avant-garde”. Pommery already innovated with its nomadic “Pop” Champagne, and this new edition appears to be hitting another sweet spot FIVE TOP SAUTERNES IN ONE BOTTLE The top five grands crus classés of Sauternes in 1855, announced at Vinexpo Hong Kong that they had joined forces for the creation of an oenological dream: revealing in one bottle one of the great terroirs of Sauternes, the terroir of Bommes. Châteaux Sigalas Rabaud, Rayne Vigneau, Lafaurie Peyraguey, la Tour Blanche, and Rabaud Promis announced the world premiere. Endowed with 5 different personalities, their diversity and singularity compose a unique wine: the 5+. This wine is produced in extremely limited quantities from the 2016 vintage. It will be available in the autumn of 2018 and distributed by the “place de Bordeaux”. The 5+ is the continuity of a strong dynamic between these 5 Châteaux. Their agreement has led to a joint “market launch in primeurs” since the 2016 vintage and the successful launch of the “5 Stars Sauternes” case in February 2018 First Appearance for Great Wall at Vinexpo Hong Kong China’s Great Wall wine exhibited for the first time at Vinexpo Hong Kong this year, on an area of 113 square metres. With five strategic sub-brands and 16 products in total, forming the Great Wall wine range, their team underlined the oriental charm of “China’s Great Wall and red national wine”. Visitors were able to taste wines from the Great Wall wine Shacheng Huaizhuo Basin Production Region, Changli Jieshishan Production Region, Penglai Coastal Wine Region, Ningxia Helanshan Eastern Foothills Production Region and Xinjiang Tianshan Production Region – constituting the five strategic products of the group. Great Wall wine boasts a high-level of product quality and rich oriental culture connotation. The company’s aim at Vinexpo was to boost domestic wine internationalisation, letting visitors and exhibitors from different countries and regions know more about the characteristics of Chinese wine, and to taste some excellent vintages 8 VINEXPO DAILY / REVIEW / TUESDAY 12 TH JUNE 2018

NEWS Jérôme Durand Director General, Cognac Larsen Hong Kong a Strategic Hub for Larsen Successful launch for new Cognac Larsen Products at Vinexpo Hong Kong Jérôme Durand, Director General, of Cognac Larsen reports a highly successful Vinexpo 2018 edition. Larsen launched two new Cognacs at Vinexpo Hong Kong. Larsen VSOP Reserve and Larsen XO Reserve have been created especially for the Asian market and follow Larsen’s new long-term exclusive partnership with Asiaeuro, signed in December 2017. Asiaeuro is now distributing the entire Larsen range in China and Hong Kong, Macau, Singapore, Malaysia and Indonesia. “The feedback has been very good. We have made very good contacts”, says Durand, adding, “Vinexpo Hong Kong is the most important fair in Asia for Cognac Larsen. We had two objectives here. The first one was to continue to build our network, which is doing quite well, due to qualitative people all around the fair. Secondly, it was to activate and animate our clients and end-consumers, and for that it is also quite interesting to have the high quality of the population in this area.” The Larsen MD says Hong Kong is a hub for all of Asia for his company. “We are meeting mainly our Chinese clients, which is the second biggest market in the world for Cognacs with more 4-million cases and really, really dynamic last year - +38% for the shipments from Cognac, so it’s clearly booming again, and it’s a strategic market for us. It’s essential for us to support our clients and their end-customers by being here.” The Larsen VSOP Reserve, and Larsen XO Reserve are exclusive for Asia, both in blends and packaging. Larsen XO Reserve is a blend of eaux-de-vie from mainly the Fins Bois and Petite Champagne Crus. Robert Andrieux, Master Blender at Larsen, has used 40 different eaux-de-vies, the youngest 10 years-old and the oldest between 20 and 30 years-old. Long barrel-ageing gives the Cognac a deep, amber colour, while the palate is a complex layering of ripe fruit, prunes, nuts, toasted cocoa beans, liquorice and moka. The mouthfeel is soft and silky and the finish is long and aromatic. “Asia is strategic for us and the house clearly has a role to play here,” continues Durand. “Our strategy today consists of presenting two new Cognacs – Larsen VSOP Reserve and Larsen XO Reserve – developed specifically for Asia. We have the ambition to become one of the most dynamic players after the big 3: Hennessy, Martell, Rémy Martin. Asiaeuro is a great partner that has skill and experience in brand-building and distribution. We are in the initial stages of our partnership, but we want to invest significantly to accompany the strong potential growth. We are very excited about future Larsen projects that are in the pipeline with Asiaeuro” A.E. DOR LAUNCHES FOUR SEASONS OF COGNAC ON ASIAN MARKETS The “Seasons” case from the cognac house AE Dor consists of four different cognacs that try to capture the taste of the four seasons. It comprises the following: Printemps (Spring): A young, vibrant cognac that’s uniquely floral, with notes of lilac and almonds. The finish brings with it delicious notes of violets. Ete (Summer): A young, expressive Cognac that shines with an unexpected depth of quality. Fruity, fresh, and floral with aromas of apricot, peach, plum, and orange. LA VIE EN OR Automne (Autumn): A Cognac that’s been aged for 4-5 years, proving delightfully warm, with notes of cinnamon, vanilla, ginger, and caramel. Hiver (Winter): Golden in colour, aged for 4-5 years, it’s well named, offering the taster spicy aromas of coffee, grilled hazelnuts, and pepper. The four seasons reflect the passion of this celebrated producer for the extraordinary. Each bottle is 20cl in size and the set is presented in an elegant black gift box LVO Cognac from Deau was first launched a couple of years ago at the Mandarin Oriental in Hong Kong, and the bottle was definitely one of the stars of the show. Packaged in a luxurious decanter designed by the Parisian jeweller Arthus Bertrand, it is layered with gold leaf, it is a blend of the finest, oldest Grande Champagne eaux-de-vies from the cellars of the house of Deau vinexpodaily.com VINEXPO DAILY / REVIEW / TUESDAY 12 TH JUNE 2018 9