1 week ago

Vinexpo Daily 2019 - Day 3 Edition


SPECIAL FEATURE: ROSÉ Maison Le Star in the ascendancy Innovative Bordeaux producer releases three new wines B&G’s 2018 Côtes de Provence takes centrestage Firm extends engagement through experiential marketing and social media After the introduction – in 2018 - of its new signature with the red B&G letters, highlighting the knowledge and authenticity that have built Barton & Guestier’s reputation, the company completes its Appellation range with its 2018 Côtes de Provence now coming in a prestigious tailor-made bottle, with the B&G letters engraved on the neck. The new bottle comes with a pink Vinolok glass closure, to keep the elegance and highlight the pale pink colour of the wine. Barton & Guestier Côtes de Provence is made from Grenache, Cinsault and Syrah in the company’s vinification cellars in Vidauban, close to Saint Tropez. Laurent Prada, B&G’s winemaker, says: “With its seductive and delicate nose with ripe red berry and white flower hints, our Côtes de Provence is an explosion of fruits on the palate with a nice refreshing finish. It is a true jewel, a diamond that will be everybody’s best friend in the spring and summer season!” The 2018 Barton & Guestier Côtes de Provence is available at a RCSP for 15€ / 19$. New advertising under the banner “Love Letters From Provence”, promotional tools and activation on social media including a “Win A Wine Lovers Trip to Chateau Magnol” competition are accompanying the launch of the cuvee, which comes in personalised outer cases of 6x75 cl and 12x75 cl. Founded in Bordeaux in 1725, Barton & Guestier’s premium brand strategy is based on AOC and Varietal wines from the main French wine growing regions: Bordeaux, Loire, Burgundy, Beaujolais, Rhône Valley, Languedoc, Provence and Gascony. Trust and passion are the pillars of the success of Barton & Guestier, a safe choice for consumers. “Consumers have always been at the centre of our strategy”, says Philippe Marion, B&G sales & marketing director. “After the launch of our consumer loyalty programme ‘MyB&G’ and ambitious consumer experience programmes implemented in German airports last year, we are also further increasing interactions with our consumers via social media” Hall 1 / Stand B242 Innovative by nature, Maison Le Star, a new operator on the Bordeaux Négoce scene, has its finger on the pulse of trends and is releasing three new wines. First up is its newest wine, Entre Parenthèses, a premium stylish rosé. Synonymous with sharing and emotion, Entre Parenthèses is an elegant and bold brand with a unique and minimalist design that breaks with the usual codes and conventions of Bordeaux. A blend of Merlot (80%), Cabernet Franc (13%) and Cabernet Sauvignon (7%), this premium rosé benefits from winemaking techniques usually associated with fine wines: the grapes undergo a direct pressing as soon as they arrive in the winery, fermentation is carried out at a low temperature, ageing is on the fine lees with regular bâtonnages (stirring of the lees). Entre Parenthèses is perfect for relaxed occasions, whether served as an aperitif with tapas or enjoyed with summer salads, grilled meat or fish. Aware of sustainable development challenges, Maison Le Star also presents Biosens, an organic wine without added sulphites. Produced from plots of Merlot picked at perfect ripeness, Biosens focuses on the freshness of the fruit and the balance between acidity and sugar. Its organic winemaking requires precautions to be taken: careful monitoring of the alcoholic and malolactic fermentations with attention paid to temperature and density control. Biosens’ eco-designed packaging is sustainable with a light-weight bottle, an eco-sustainable capsule, a closure made from sugar cane, labels made of 100% recycled material and natural inks, and cardboard from recycled paper. It is a wine ‘without artifice’ that combines aromatic freshness with fruity intensity. Last but not least, Rosé On Ice, the first rosé brand created by Maison Le Star to be enjoyed on ice, has been revamped. The new contemporary label, which is fresh and impacting, evokes new relaxed wine drinking occasions. This fresh, sweet rosé is made from 100 % Grenache. It reveals luscious aromas and is ideal served as an aperitif or paired with exotic summer dishes Hall 1 / Stand B285 14 VINEXPO DAILY / DAY 3 / WEDNESDAY 15 TH MAY 2019

SPECIAL FEATURE: ORGANIC WINES Château Dauzac’s commitment to organics and biodiversity Château Dauzac’s Puts Organics First Château Dauzac’s commitment to what it calls “virtuous viticulture” is what is driving the various initiatives it is taking to improve the biodiversity of its land, soils and vineyards through increased organic and biodynamic winemaking. The 5 th growth Grand Cru Classé Margaux producer says it part of its philosophy to continuously introduce new viticultural techniques, like using plant paste rather than egg white in its fining process, making it the first 1855 classified Grand Cru to make 100% vegan wines. It says its dedication to organic viticulture and the careful control of grape berry moths, introduced some 20 years ago, has prevented the property from ever having to use insecticides. Grass is grown on some plots to help manage and improve irrigation levels and it only ever uses organic fertiliser on its soils. Château Dauzac also takes care to manage and limit its yields by using a strict cultivation policy so there is no need for green harvesting. It says such steps are vital not only for the health of its vineyards, but if it is to continue to produce such complex and superior quality wines. Its next step is to increase the Château’s gradual migration over to biodynamic agriculture, by analysing which measures and techniques are most suitable for its terroir. For example, it now surveys its vineyards down to three metres, taking cross-sections of soils for analysis, in order to identify which plots are going to be the most suitable for which vines, rootstocks and grape variety. This allows it to then devise and implement individual management plans for each vineyard plot. The Château is also gradually migrating over to biodynamic agriculture with the ultimate aim of using techniques that best respect its terroir. It has also introduced meteorological sensors for every unit of land and a weather station so that it can monitor and analyse temperature changes and patterns across its property Saint-Emilion’s organic wine pioneers Château Forge Celeste combines purity with the tradition of its terroir For two centuries, the Verhaeghe family has been dedicated to the work of the vine. At the heart of Saint-Emilion, on the terrasses of Figeac, Karine and Matthieu Verhaeghe, the owners of the Château Forge Celeste perpetuate the traditional techniques of wine production and vinification on their lands. These days, the Verhaeghe family have positioned Château Forge Celeste as a pioneer of organic viticulture within Saint-Emilion. At Vinexpo Bordeaux, they are inviting buyers to discover their signature, a harmonious association of the typicality of the area and the purity of natural, without sulphite, organic wines. Being the first and only domaine of Saint-Emilion to obtain the demanding Organic Wine label has come through time, patience and dedication to work. Within the Château Forge Celeste, working in the vineyard is above all a matter of respect for the balance between natural cycles, elements and the amazing terroir of Saint-Emilion, to offer the best experience while tasting the wines. At the Château, being organic is second nature: a reflex, a routine and an everyday commitment. And the owners continue to do their utmost to associate respectful techniques for the earth and the people who will taste the wines. Phytotherapy, total cover planting, organic vegetable compost and lunar calendar are used all to create wines that are good both to nature and to people. The patrimony and the know-how, together with passionate dedicated people, combine to support a philosophy that values everyday biodiversity protection. Originating from the unique climate of the terroir, temperate warm; from vines that are 40 years old; from varieties that are 80% Merlot and 20% Cabernet; and from the love of great work within the vines, rejecting the use of chemicals, Château Forge Celeste’s family is keen to showcase the grands vins of Saint-Emilion, pure, organic and vegan - without sulphites Hall 1 / Stand W115 VINEXPO DAILY / DAY 3 / WEDNESDAY 15 TH MAY 2019 15