Views
1 week ago

Vinexpo Daily 2019 - Day 3 Edition

NEWS ADVERTORIAL

NEWS ADVERTORIAL Château de Langalerie shines again on Bordeaux map The 80-hectare estate of Château de Langalerie, based in the appellations of Bordeaux Supérieur and Côtes de Bordeaux, has been run in partnership with the wine consultant legend, Michel Rolland, since 2014. It includes 58 hectares of vines surrounded by 10 hectares of woods, meadows and gardens, including centuries old sequoia trees and a warren designed by the gardener of Louis XIV. It was once in the 1870s considered to be the largest wine producer in the municipality. The rich clay, limestone soils are ideal for Merlot and Cabernet Sauvignon, and whilst Merlot has dominated in the past greater emphasis is going to be given to Cabernet Sauvignon in the future. It started to convert its vineyards to organic production in 2017. The link up with Michel Rolland came in 2014 when Alejandro P Bulgheroni, the Argentine oil and gas business leader, took over the ownership of the property and Bacchus Investments became a shareholder. Bulgheroni also works with Rolland at Château Suau, his other Bordeaux château. Together they have all worked hard to draw particular attention to the quality and excellence of the fruit that goes into and is expressed by its signature range of Château Langalerie wines. This can be seen particularly in the Château Langalerie 2017 AOC Côtes du Bordeaux, made from 100% Merlot, with a complex nose of ripe fruit, sweet spices, cedar and cocoa with hints of black fruits on the palate. A wine that is good both for ageing and to be drunk now. The estate’s second label is Château de Bleyzac, which is also another complex wine made from 100% Merlot, that is well balanced with a nose of black fruits with silky tannins. It is particularly pleased with its Château de Bleyzac 2015 AOC Bordeaux Supérieur that has been aged for 12 months in tank. The 2014 was the first vintage to be made under the guidance of Michel Rolland Hall 1 / Stand W89 8 VINEXPO DAILY / DAY 3 / WEDNESDAY 15 TH MAY 2019

From left to right. Dominique Piron President of Inter Beaujolais, Paul Marchais Event & partnership manager Vinexpo. Vinexpo Explorer heads for Beaujolais Famous wine-making region has a new brand strategy designed to remind the world that it doesn’t just produce Beaujolais Nouveau. A recent addition to the Vinexpo family is Vinexpo Explorer, an innovative, business-generating event that highlights a different producing region every year. This year, after previous successful trips to Austria and Sonoma County in California, the focus of the exclusive invitation-only event is France’s iconic Beaujolais region. The Vinexpo Daily team talked to Paul Marchais, event and partnership manager Vinexpo, and Dominique Piron, president of Inter Beaujolais, about the importance of the event and what Beaujolais hopes to achieve. Paul, can you explain the idea behind Vinexpo Explorer? It is a business and networking event which brings international buyers to a region that wants to highlight its producers, promote itself and increase exports. The vision is for the buyers to meet all the main producers from the region in two concentrated days, learning about their wine, their culture and their history. In Beaujolais, 75 buyers will meet 55 producers – something they could never achieve alone. Dominique, Beaujolais is a very famous brand. So why does it make sense for you to participate in this kind of promotional event? We are very well known for Beaujolais Nouveau, which sells 25 million bottles in just a few days. That’s very important to us, but people around the world don’t know much about other superb wines such as Fleurie, Morgon and Chenas. We want to rebuild our image, so Vinexpo Explorer comes at a very good time for us. We have created a new strategy to tell the Beaujolais story, which is based around three categories – wines for parties, wines to go with food and ‘exceptions’, wines that have some unique, personal or special characteristic. Paul, what is the structure of the event? It is a very concentrated 2.5 days that starts with a casual welcome on Sunday night. The real activity starts on Monday morning with a masterclass, where buyers are given the key facts they need. Then, after five hours of wine tasting, they decide which wines they are interested in buying. On Tuesday, they have business meetings where they sign contracts. There are also opportunities for visits to vineyards and dinner in this important gastronomic region. WE HAVE DECIDED TO FOCUS MAINLY ON DEVELOPED ECONOMIES, AND ALSO THE FAST- GROWING CHINA MARKET. DOMINIQUE PIRON Paul, how do you select the buyers? Beaujolais gave us a wishlist of countries and explained the kind of sectors they were interested in. We then selected buyers from our database that we know are a good match for Beaujolais’s objectives, some big companies, but also some smaller specialist firms. We have buyers from around 28 nations. There are a few French buyers, but only ones that are connected to new forms of digital distribution. Dominique, what markets are you targeting? We have decided to focus mainly on developed economies, and also the fast-growing China market. The US, UK, Japan and Canada are priorities and also Germany. We used to do well in Germany but haven’t done much business there for years. We’d like to change that vinexpodaily.com VINEXPO DAILY / DAY 3 / WEDNESDAY 15 TH MAY 2019 9