Vinexpo Daily 2020 Day 1 Edition

  • Craft
  • Vineyard
  • Armagnac
  • Grapes
  • Halewood
  • Grape
  • February
  • Vinexpo
  • Wines
  • Organic

I PROGRAMME II NEWS

I PROGRAMME II NEWS ITASTINGCRUS BOURGEOIS DU MÉDOC TASTING10:00 am - 5:30 pmLocation: PAV 7.2 - ROOM 3Free entranceMASTERCLASSESRIOJA: EXPLORING AGEING10:00 am - 11:00 amLocation: PAV 7.2 - ROOM 2Free entranceDISCOVER AUSTRIA’S DIVERSITY10:00 am - 11:30 amLocation: PAV 7.2 - ROOM 1Free entranceTHE BRANDY, THIS LEGENDARY SPIRITIS UNDERGOING A REVOLUTION11:45 am - 12:30 pmLocation: PAV 7.2 - BE SPIRITS ROOMBy registrationSTUDYING SPARKLING: UNDERSTANDINGPRODUCTION TO SELL THE PRODUCT12:00 midday - 1:à0 pmLocation: PAV 7.2 - ROOM 2Free entranceTHE SIGNIFICANCE OF THE SHAPEOF THE GLASS FOR THE NOSE ANDFLAVOUR OF WINE1:00 pm - 2:30 pmLocation: PAV 7.2 - ROOM 1By registrationYOUNG ARMAGNACS : THE ANSWER TOEVERY MOMENT OF YOUR DRINKINGPLEASURE!2:00 pm - 2:45 pmLocation: PAV 7.2 - BE SPIRITS ROOMBy registrationLOOKING BEHIND THE LABEL2:00 pm - 3:00 pmLocation: PAV 7.2 - ROOM 2Free entranceOLTREPÒ PAVESE: THE MOST EMERGINGSPARKLING AREA OF ITALY4:00 pm - 5:30 pmLocation: PAV 7.2 - ROOM 1Free entrance5 SAUTERNES CLASSIFIED FIRST GROWTHS,ONE WINEMAKING DREAM: THE 5+5:00 pm - 6:30 pmLocation: PAV 7.2 - ROOM 4By registrationWine tradefacing aperfect storm -conferenceRichard HalsteadChief Operating Officer,Wine IntelligenceThis new Vinexpo event will detail the multiplefactors causing upheaval in the sector.Pressures affecting the winetrade will come under thespotlight today at the "GlobalTrends in the Wine and SpiritsMarket" conference.Presented by Richard Halstead,Chief Operating Officer of WineIntelligence, and ThorstenHartmann, Custom AnalyticsDirector for the IWSR, theevent will highlight the way thatwine's position as the beverageof choice for 30 to 64-yearoldscan no longer be taken forgranted."We've described it as a perfectstorm in the sense of there beinga number of environmentalfactors not necessarily relatedto each other," said Halstead.Halstead and Hartmann willbe presenting statistics fromtheir research to back up theirassertions.A key trend, said Halstead, is thatconsumers appear to care moreabout wine as a part of theirlives, according to surveys, buttheir level of actual knowledge ofwine appears to have fallen.The conference will also detailhow the appearance of bottlesand labels is becoming moreimportant in consumer choices.The visual aspect is increasingly,said Halstead, becoming "away of consumers feeling goodabout what they're drinking"."Where we see most change iswith younger consumers," saidHalstead.Older consumers, by contrast,are less swayed by how a winelooks, perhaps because theyhave more experience of winesthey are familiar with to drawuponToday 10:00 am - 11:30 amPAV 7.2 / ROOM 44 • VINEXPO DAILY • MONDAY 10 TH FEBRUARY 2020www.vinexpodaily.com

I NEWS IADVERTORIALThe sure valuefrom the Rhônevalley!Domaine Brunely is present at VinexpoParis, underlining the benefits of theirvineyards' specific soil, with a sand-claymatrix and a particular microclimatethat make it an exceptional terroir. Wecan feel it in the wines which express thecharacter of the southern Rhône valley,with an elegant style.The 80 Ha family estate, located inSarrians, offers a wide range of wineswith prestigious appellations likeChâteauneuf-du-Pape, Gigondas,Vacqueyras, Cairanne and Ventoux.Building relationshipswith customers ina changingwine worldMany wine producers are keen to expandtheir direct-to-consumer sales, offering asthey do the obvious advantage of cutting outmiddlemen.Strategies for DTC sales are coming underthe spotlight at a Vinexpo conferencefeaturing a clutch of senior figures withexpert knowledge.Among those speaking is Alban de Belloy,Digital Manager for AdVini, a French leader interroir wines.Charles Carichon and his father,Rémy, who founded the winery,planted emblematic grapevarieties suited to the area.Charles, who now managesthe winery, makes wine inharmony with the environment,saying that the HighEnvironmental Value (HauteValeur Environnementale –HVE) certification is exactlywhat they were looking for:“Thanks to this, we have livingsoil, and our wines are moreexpressive"PAV 7.1 / STAND H15AdVini is building relationships withcustomers directly by encouraging peopleto visit to its wineries and then by keeping intouch with these visitors."The challenge is first to attract customersto your winery. That's why we're trying todevelop an experience for customers –we develop restaurants, hotels, and holdtastings," said de Belloy.The company looks to obtain the contactdetails of customers, so it can keep in touch.Telephone calls or postal correspondence –newsletters and catalogues – is often moreeffective than emails, which often go ignored.We have to be smart to collect the data andto store it in our database," added de Belloy.The conference will feature a presentationby Jean Philippe Perrouty, general directorFrance for Wine Intelligence, plus a paneldiscussionAlbande BelloyDigital Manager, AdViniToday, 12 midday - 1.30 pmPAV 7.2 / ROOM 4VINEXPO DAILY • MONDAY 10 TH FEBRUARY 2020 • 5

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