3 Applications

image.schweiz.ch

3 Applications

433 Applications3.1 Publications / stationery 453.1.1 Business Card 463.1.2 Name Tag and Place Cards 473.1.3 Press Kit Folder 483.1.4 Backdrop and Rollup 493.1.5 Power Point 513.1.6 Power Point withComposed Logo Switzerland 543.1.7 Brochure 553.1.8 Invitation / Postcard 573.1.9 Leaflet 583.3 Multimedia / digital media 633.3.1 Website 643.3.2 Banner 663.3.3 Newsletter & digital postcard 673.3.4 CD Cover / Booklet 683.3.5 DVD Cover / Booklet 693.3.6 CD / DVD Label 713.4 give-aways and 3D applications 723.2 Advertising 593.2.1 Newspaper Ad with picture 593.2.2 Newspaper Ad without picture 603.2.3 Poster / Billboard (portrait format) 613.2.4 Billboard / Poster (landscapeformat) 62November 2010


3 Application System44The following applications should be usedaccording to their purpose. E.g. a template fora leaflet can also be used for an invitation.November 2010


3.1 Publications / stationery45Templates are available for a numberof applications (for InDesign in somecases or Microsoft Office in others).These are indicated by the icons belowand can be downloaded fromwww.image-switzerland.ch.InDesignWordPowerPointThe CD Confederation is used for businessstationery (letters, faxes, compliment cards, basicforms and media releases, etc.). See FDFAintranet: The Corporate Design of the FederalAdministration FDFA.The Logo Switzerland can be placed in the spaceprovided, as a campaign logo.ApplicationsNovember 2010


3.1.1 StationeryBusiness Card46The guideline of the CD Confederationapply for business cards. The LogoSwitzerland is added in the space provided,as a campaign logo.Max MusterPR ManagerPresence Switzerland 46.05.0Federal Department of Foreign Affairs FDFAGeneral Secretariat GS-FDFAEmbassy of Switzerland in Host CountryMax MusterBundesgasse 32, CH-3003 BernTel. +41 31 325 07 46Mobile +41 79 225 73 45Fax +41 31 324 10 60max.muster@eda.admin.chwww.eda.admin.ch10.05.046.054.054.00 mm 18.0 81.0 85.00 mm7.4 81.0 85.0Back5.010.0newZealand.5.0Max MusterPR ManagerFederal Department of Foreign Affairs FDFAGeneral Secretariat GS-FDFAPresence Switzerland 46.0Bundesgasse 32, CH-3003 BernTel. +41 31 325 07 46Mobile +41 79 225 73 45Fax +41 31 324 10 60max.muster@eda.admin.chwww.eda.admin.ch46.054.054.00 mm 18.0 81.0 85.00 mm7.4 81.0 85.0BackApplicationsBusiness Card, examples with Logo Switzerland and with Composed Logo Switzerland, front and backNovember 2010


3 X48.0 (87.2 %)3 X 3 X14.014.06 X3 X3 X3 X3 X3 X3.1.2 StationeryName Tag and Place Cards47On name tags the Logo Confederationis placed on the bottom left and theLogo Switzerland on the bottom right.Name SurnameFunction3 XName SurnameFunction3 X14.048.0 (87.2 %)3 X3 X6 XOn name tags the Composed LogoSwitzerland is placed on the bottomright.If there is enough space, the LogoConfederation is placed on the bottomleft.Name SurnameFunction3 XName SurnameFunctionnewZealand.14.0newZealand.3 X3 X 3 XName Tag, examples with Logo Switzerland and with Composed Logo SwitzerlandPlace cards, examples with Logo Switzerland and with Composed Logo SwitzerlandApplicationsNovember 2010


32 mm3 X 3 X 3 X32 mmwww.swissworld.org3 X3 X3 X3 X3 X3 X3 X 3 X 3 X32 mmwww.swissworld.org3 X3 X3 Xwww.swissworld.org3 X3 X3 X32 mmSponsors3 X 3 X3 Xwww.swissworld.org3 X3 X3.1.3 PublicationsPress Kit Folder48The front page can be red or have apicture on it. If the Press Kit Folder hasa title without picture, the logo mustbe placed on the top right.3 XThe Logo Confederation is displayed onthe back bottom left.Partner logos are placed on the backbottom left. The version with the whiteback and white tab is used only whenthere are partner and partner logos to bedisplayed. Note that a vertical bar separatesthe partner logos from the LogoConfederation which is always placedon the very left.www.swissworld.org3 X3 XThe Press Kit Folder is the only applicationwhere the URL is always on theback page rather than on the front.3 X3 X 3 X 3 X3 XHeadlineSubheadlineHeadline ExampleSubheadlinenewZealand.Deutschland.ApplicationsPress Kit Folder, examples with and without partners, pictures and headlinesNovember 2010


www.example.org3 X3 X 6 X6 X3 X3 X3 X3 X3 X 6 X6 X3 X3 X3 X3 X3 XSponsor3 X 6 X6 X3 XSprache: Chinesisch Auflage: ............................... Unterschrift:............................................3 X3 X3 X3.1.4 PublicationsBackdrop and Rollup49Backdrops and Rollups are usuallyused without partner logos.3 X3 Xwww.example.orgThe Logo Switzerland is usuallyplaced on the top right an the LogoConfederation is always placedon the top left.HeadlineThe background is either white,15% black or a picture.When selecting a picture, the specificpurpose must be borne in mind.Photos containing a lot of detail shouldnot be used for panel discussions,for example.With Partner Logos3 X6 X 6 X3 X 3 X 3 XThe Logo Confederation and the logosof the partners are placed on the topleft. Note that Logo Confederation andpartner logos are always separatedby a horizontal line.Headlinewww.example.orgwww.example.orgHeadlineApplicationsBackdrop, examples with and without partners, pictures and headlinesNovember 2010


Embassy of Switzerland in Host CountryTitel Vo rname NameStrasse, PLZ O rtTel. +41, Fax +41E-Mailwww.eda.admin.ch3.1.5 PublicationsPower Point51The Logo Switzerland must be displayedon every single page, top right. TheLogo Confederation, placed on the topleft, is used on the cover only.Speaker’s manuscript:Headline of the presentationHeadline of the presentationUse 16 pt or more for the text. Leaveenough space on the right side forhandwritten notes.CoverCover with pictureScriptSummy numsan et adiam zzril ipsuscipexeraesequis dipsust iniat. Od ex et dolumquipit wis adit am volorpe raessit, venimnulput nisl iriureet, vullandre magnim iuscilulla feu faci blan ver sequisc ilismod modolore modolu.Xerat ipsusci te tat. Ut nisis augue facillamcommolor suscing eummy nit, corer senibh esectetummod exerostrud eu faciduntutpat laorem in veraese molor amconsequisnos dolor ad ming euismodio commodolummyHeadlinenosto endre min hendigna feugait velestrudtis delese feummolor sequi tie min henitaugue min ver sumsandignis elesenit,conum velit vel in henismod duis dit ipit eafeuis nullandre del dolor suscilit eum inhenibh endre magna feum del inim irilit iriurerosaliqui enit nibh et in hent nim zzrilitalit wis del iusci tat. Ud modo consed tionsenit iureet ilitSubheadingApplicationsNovember 2010


3.1.5 PublicationsPower Point, following pages52Use pagination only if it makes sense.The same goes for year and date.HeadlineHeadlineA vertical black line can be used as adesign and structuring element.Endion esto dignibh et velenim volor sum et num iustrudmagna facinci nciliquam quisisacipsum qui blam iSubheadlineEriuscip suscidunt praesequat lorem eugaitwisissi et nibh exerci blan ero od tatum etwissequatDolut autat atSubheadlineIllut dit pratem ipsusti nci nit am amconumincinit Incil ing estrud dit pratum eugaitutpa tem velesequam niam inim.Praesecte tatue dolortio cor at wis ad tiedoloboreet wis augiamet la con vel ut vendre vullandit nibh ero odolor autatis nisimiliquam, quatuercin ullaore te dunt loremeugait adit facipis sectetu eraestis et lore.Incil ing estrud dit pratum eugait utpatem velesequam niam inim do coreros.Lor atuerilisi tat, quat, quat dio duipit,quam do odio et ip elenim velent.Incil ing estrud dit pratumNiam inim do corerosDateSheet/PageAdresserDate Sheet/Page AdresserHeadlineHeadlinePat vullandre tatem ipisis diatRaestincin eu faciRaestincin eu4%Incil ing estrud dit pratum eugait utpatem velesequam niam inim do corerosessequamIncil ing estrud dit pratum eugait utpatem velesequam niam inim do corerosessequamPat vullandre tatem ipisis diatRaestincin eu faci4%Raestincin euIncil ing estrud dit pratum eugait utpatem velesequam niam inim do corerosessequamIncil ing estrud dit pratum eugait utpatem velesequam niam inim do corerosessequamIduis nisit lore25%Incil ing estrud dit pratum eugait utpatem velesequam niam inim do corerosessequam25%Iduis nisit loreIncil ing estrud dit pratum eugait utpatem velesequam niam inim do corerosessequamSit ese magnitSit ese magnit71%71%Date Sheet/Page AdresserDate Sheet/Page AdresserApplicationsNovember 2010


3.1.5 PublicationsPower Point, page structure following pages53Always use the recommended sizesfor the various text parts as shown inthe template.Headline 36 pt, line spacing 1 line3 X3 X6 XTitel for Visuals/Diagrams/Graphics 18 pt, linespacing 1 line, spacing afterparagraph 1 line.Caption 14 pt, line spacing 1 lineCopy 22 pt, line spacing 1 line, spacingafter paragraph 1 line. Illut dit pratemipsusti nci nit am amconum incinit lut nismoloreet wisiscilit aci blaCopy 22 pt, line spacing 1 line, spacingafter paragraph 0.5 lines. Incil ing estruddit pratum eugait utpa tem.Lor atuerilisi tat, quat, quat dio duipit,quam do odio et ip elenim velent.Copy 22 pt, line spacing 1 line,spacing after paragraph 0 lines.Niam inim do coreros2 X2 X2 X2 X2 XDate 6 ptSheet/Page 6 ptAdresser 6 pt2 X3 X3 X3 X3 X 2 X 2 X 2 X 2 X 2 X 2 X 2 X 2 X3 XApplicationsNovember 2010


Federal Department of Foreign Affairs FDFAEmbassy of Switzerland in Host CountryTitel Max Muster, Strasse, PLZ OrtTel. +41 XXX XXX XX XX, Fax +41 XXX XXX XX XX, max.muster@eda.admin.ch, www.presence.ch3.1.6PublicationsPower Point with Composed Logo Switzerland54The Composed Logo Switzerland mustbe displayed on every single page, topright. The Logo Confederation, placedon the top left, is used on the cover only.The recommended logo size is 21 mmon the cover and 14 mm on all otherslides.HeadlineHeadlineSpeaker’s Manuscript:Use 16 pt or more for the text.Leave enough space on the right sidefor handwritten notes.CoverSubheading3 XScriptHeadlineHeadline 36 pt3 XSummy numsan et adiam zzril ipsuscipexeraesequis dipsust iniat. Od ex et dolumquipit wis adit am volorpe raessit, venimnulput nisl iriureet, vullandre magnim iuscilulla feu faci blan ver sequisc ilismod modolore modolu.Xerat ipsusci te tat. Ut nisis augue facillamcommolor suscing eummy nit, corer senibh esectetummod exerostrud eu faciduntutpat laorem in veraese molor amconsequisnos dolor ad ming euismodio commodolummynosto endre min hendigna feugait velestrudtis delese feummolor sequi tie min henitaugue min ver sumsandignis elesenit,conum velit vel in henismod duis dit ipit eafeuis nullandre del dolor suscilit eum inhenibh endre magna feum del inim irilit iriurerosaliqui enit nibh et in hent nim zzrilitalit wis del iusci tat. Ud modo consed tionsenit iureet ilitDolut autat atSubheadlineIllut dit pratem ipsusti nci nit am amconumincinit Incil ing estrud dit pratum eugaitutpa tem velesequam niam inim.Incil ing estrud dit pratum eugait utpatem velesequam niam inim do coreros.Lor atuerilisi tat, quat, quat dio duipit,quam do odio et ip elenim velent.Titel for Visuals/Diagrams/Graphics 18 pt, linespacing 1 line, spacing afterparagraph 1 line.Copy 22 pt, line spacing 1 line, spacingafter paragraph 1 line. Illut dit pratemipsusti nci nit am amconum incinit lut nismoloreet wisiscilit aci blaCopy 22 pt, line spacing 1 line, spacingafter paragraph 0.5 lines. Incil ing estruddit pratum eugait utpa tem.Lor atuerilisi tat, quat, quat dio duipit,quam do odio et ip elenim velent.2 X2 X2 XIncil ing estrud dit pratumNiam inim do corerosCaption 14 pt, line spacing 1 lineCopy 22 pt, line spacing 1 line,spacing after paragraph 0 lines.Niam inim do coreros2 X2 XDate Sheet/Page AdresserDate 6 ptSheet/Page 6 ptAdresser 6 pt3 X3 X3 X3 X 2 X 2 X 2 X 2 X 2 X 2 X 2 X 2 X 2 X 2 X 3 X3 XFollowing pagesFollowing pagesApplicationsNovember 2010


3.1.7 PublicationsBrochure55Without Partner Logos3 XAlways use a red background forthe front cover of the brochure. Placethe Logo Switzerland on the frontcover, bottom right, and the LogoConfederation on the back.6 XThe URL is placed on the bottom lefton the front.Follow all recommended text sizes inthe template provided.HeadlineSubheadlineWith Partner LogosAlign partner logos along the bottomand/or in a hierarchical order acrossof the back cover. Note that a verticalbar separates the partner logos fromthe Logo Confederation which is alwaysplaced on the very left.The front page is red and the back pagewhite.3 X 6 X32 mmHeadlineSubheadlineBrochure, example without partners, cover (back and front)www.swissworld.org3 X 3 X6 X 3 X 3 X6 X3 X3 X32 mmSponsorswww.example.orgnewZealand.6 X6 XApplications6 X6 X 6 XBrochure, example with partners, cover (back and front)6 X 6 X 6 X6 X 6 XNovember 2010


3.1.7 PublicationsBrochure56There are no strict layout guidelinesfor the layout of inside pages. Follow thelayout principles outlined in chapter 2.Use a white border around all photos,graphics and coloured backgrounds.Do not display photos on a red background.Text should be displayedin red, black and greyscale or white.Text on red should be white or black.Tryto create a visual balance betweenimages and text.2HEADLInE HEADSubheadline SubThemeSenconstituam. Te molestiae elaborarseali offendit salpatrioqunoeum. Te sit tempor molestiae, an voluptaria expetendisius, ieum veri noster efficiendi. Eamj ex novumrquando legere. Idminimum vgtinam necessitatibus no sed,impedit civiractatoslj cuvixi audire gubergren aliquyamnominati accommodare. Omnisinsthisnovum legendos dignissimte mea. Cut uquem consequat deterruissusu tedicat minimunerani elitr intellegam nam. Nec etprompta,nkasd consul, duo id minim fastidii pericula.Cu puto omnium antiopam veranmaiestatis te. Vidit ludus necessitatibus ea enimagam vim, cum ei malorum maluisset.Virtdebitisym ut duo idque ratioeaconcludaturquj Et meisHEADLINEEu nam ipsum aeque mediocritatem.Ad adhuc ludus mea, mea eihincfac ilisis definiebas.Eu nam ipsum aeque mediocritatem.Ad adhuc ludus mea, mea ei hincfac ilisisBore del dolestrud magniam, consent nonulla sent ilismodipsum dipiscil in utpatem volor illamfeugait, con hendre do euguer in eugait, cor sustoconullam del dipsummolese eugait wis nibh er modolore dipsustrud eu faccumsandre dunt verquat ver suscili quissed euipit, sis aliquate com-sent vel dipsust isissit wis auguerosto dio od ea augueriurem vullum zzrit aliquam doluptatie doloreconulla at aci te magnibh endrem irit vullacommy nulla faccums andiat nulput nim quat irilluptatulla faccum et lan henim zzrit deliqui scipsustruddoluptatem nullutpat alit iusci blam eum lis nosto consend ignibh eum dio odolorp eriurefaciliquisi tat utpatuero od eliquis nullaor am, ve-delit, vullam venit, con exer suscidunt lorem nit duismodit lortisl essit prat.lam quat.Iriure magnim venisse feu feugait vel ex el dipitla faci eu faccum irillan eriusciniam nostrud minobore dolum velis augiametulluptatem vel irit nos augait vulla consequisseObore dolum velis augiamet ex ero dolor sum vel et, quam vullutet lamet ad magna consequissitexeros am, core magnibh et num nim zzriureet venim euis num zzril do odigna autem quismodoiniatuerat, sed euguer sequism olutat lorem duis eraestie verat. Vullandipis augait augait irilluptatumvelit ea faccum dolor sequat.endiam irit volumsan hendio eugiat lorem nisimexer iliquat vel incincidunt in ut lutpat, consequitetum velendigna feuisl et lor iril ullum quisi. Ignit obore dolum velis augiametdolobor erilit la facipis dolor si.El euis nos nostrud delesent augait ad ea am delesenitlam, core facidunt veliqua tionum el deles-Dolessed euguercilis dolorem ilit iriure magnibhessecte dolor ad tionseq uamcommod te dignim tie venis nummodolor incidunt ipsustrud estrudautatuer ing euis diat. Ut ipsustrud eugiati nciduisat. Rat ver alisi. Em nisl ut laor sim veliq-luptat. Ut aliquip enibh exercip et luptat vent loretat vullamet vel dui bla con exeraestie vendit utuipis nim velis adit, si el dolor senissi. Metummy dolut alisisl dolorem do enim el erosto conulputenullaor si. Ommy nonse dolore commy nonsent te te elesed enim enisis eugait ent at prat, senim34Senconstituam. Te molestiae elaborarseali offendit salpatrioqunoeum. Te sit tempor molestiae, an voluptaria expetendisius, ieum veri noster efficiendi. Eamj ex novumrquando legere. Idminimum vgtinam necessitatibus no sed,impedit civiractatoslj cuvixi audire gubergren aliquyamnominati accommodare. Omnisinsthisnovum legendos dignissimte mea. Cut uquem consequat deterruissusu tedicat minimunerani elitr intellegam nam. Nec etprompta,nkasd consul, duo id minim fastidii pericula. Senconstituam.Te molestiae elaborarseali offendit salpatrioqunoeum. Te sit tempor molestiae, an voluptaria expetendisius, ieum veri noster efficiendi. Eamj ex novumr quandolegere. Idminimum vgtinam necessitatibus no sed, impeditciviractatoslj cuvixi audire gubergren aliquyam nominatiaccommodare. Omnisinsthisnovum legendos dignissimte mea. Cut uquem consequat deterruissusu tedicat minimunerani elitr intellegam nam. Nec etprompta,nkasd consul, duo id minim fastidii pericula.Cu puto omnium antiopam veranmaiestatis te. Vidit ludus necessitatibus ea enimagam vim, cum ei malorum maluisset.Virtdebitisym ut duo idque ratioeaconcludaturquj Et meisCAPTIONEu nam ipsum aeque mediocritatem.Ad adhuc ludus mea, mea eihincfac ilisis definiebas.5wisi. Em dolorper am zzriusc iliqui esto er il in alisit, seniscipit dolent amcortisi tis dolor iurevelit, quis nonse feugait ulla faci bla facilla ndi-min elesto conulput in ent ad del et, con henitonsectet, sum erit nulluptat nis numsand rerit, wissequiscip eu feugue delit nis aciliquipit lumNo Logo Switzerland and no ComposedLogos are positioned on the insidepages.6HEADLINEEu nam ipsum aeque mediocritatem.Ad adhuc ludus mea, mea eihincfac ilisis definiebas.789Bore del dolestrud magniam, consent nonulla quat ver suscili quissed euipit, sis aliquate com-feugait, con hendre do euguer in eugait, cor susmodoloredipsustrud eu faccumsandre dunt verto conullam del dipsummolese eugait wis nibh er augueriurem vullum zzrit aliquam doluptatie do-sent vel dipsust isissit wis auguerosto dio od ea lore conulla at aci te magnibh endrem irit vullacommy nulla faccums andiat nulput nim quat irilluptatulla faccum et lan henim zzrit deliqui sciplisnosto consend ignibh eum dio odolorp eriurefaciliquisi tat utpatuero od eliquis nullaor am, vesustruddoluptatem nullutpat alit iusci blam eum duismodit lortisl essit prat.delit, vullam venit, con exer suscidunt lorem nitlam quat.obore dolum velis augiametObore dolum velis augiamet ex ero dolor sum vel Iriure magnim venisse feu feugait vel ex el dipitexeros am, core magnibh et num nim zzriureet la faci eu faccum irillan eriusciniam nostrud mininiatuerat, sed euguer sequism olutat lorem duis ulluptatem vel irit nos augait vulla consequisseendiam irit volumsan hendio eugiat lorem nisim et, quam vullutet lamet ad magna consequissitvenim euis num zzril do odigna autem quismodoeraestie verat. Vullandipis augait augait irillup-HEADLInESubheadlinetatum velit ea faccum dolor sequat.El euis nos nostrud delesent augait ad ea am delesenitlam, core facidunt veliqua tionum el delestievenis nummodolor incidunt ipsustrud estrudtat vullamet vel dui bla con exeraestie vendit utluptat. Ut aliquip enibh exercip et luptat vent loredolut alisisl dolorem do enim el erosto conulputete te elesed enim enisis eugait ent at prat, senimalisit, seniscipit dolent amcortisi tis dolor iureAd adhuc ludus mea, mea ei hincfac ilisismin elesto conulput in ent ad del et, con henitwissequiscip eu feugue delit nis aciliquipit lumvel et euip exerosto et ulla feumsandrem zzrit autpatiedolorperos nibh exercin ulpute duisciduntexer iliquat vel incincidunt in ut lutpat, consequitetum velendigna feuisl et lor iril ullum quisi. Ignit adit, consecte consecte mod ex eugait velit utdolobor erilit la facipis dolor si.et am dit ilit autat, vel dolore dolorem ent estoDolessed euguercilis dolorem ilit iriure magnibh coreraesto dolobore feu feugiamet vel ulla conumessecte dolor ad tionseq uamcommod te dignim volesed euis nullum nonsecte cortinc iduipsumautatuer ing euis diat. Ut ipsustrud eugiati nciduisat. Rat ver alisi. Em nisl ut laor sim veliquipis qui tissequi te dolorper accum velessissit iure tisvulput accum dolobor sim zzrit illa feu feuiscili-nim velis adit, si el dolor senissi.dit er sustrud tat velis aci te minis acidunt eritMetummy nullaor si. Ommy nonse dolore commy pration sequis adigna facidunt vulput praesequinonsent wisi. Em dolorper am zzriusc iliqui esto ero et vendrercil er alit irit volor iure vel il dip eler il in velit, quis nonse feugait ulla faci bla facilla do exeratet augue mod modiamet numsan ex eundionsectet, sum erit nulluptat nis numsand rerit, facil ing et ullam, si. Am, quatue tat iure velit nibhsent ilismodipsum dipiscil in utpatem volor illam eniam, velendre feugiat, qui ex eummolobore tatCAPTIONEu nam ipsum aeque mediocritatem.Ad adhuc ludus mea, mea eihincfac ilisis definiebas.Bore del dolestrud magniam, consent nonulla Metummy nullaor si.feugait, con hendre do euguer in eugait, cor sustoconullam del dipsummolese eugait wis nibh er dolorper am zzriusc iliqui esto er il in velit, quisOmmy nonse dolore commy nonsent wisi. Emsent vel dipsust isissit wis auguerosto dio od ea nonse feugait ulla faci bla facilla ndionsectet,commy nulla faccums andiat nulput nim quat irilluptatulla faccum et lan henim zzrit deliqui scipmodipsumdipiscil in utpatem volor illam quat versum erit nulluptat nis numsand rerit, sent ilissustruddoluptatem nullutpat alit iusci blam eum suscili quissed euipit, sis aliquate commodoloredelit, vullam venit, con exer suscidunt lorem nit dipsustrud eu faccumsandre dunt ver augueriuremvullum zzrit aliquam doluptatie dolore conul-lam quat.la at aci te magnibh endrem irit vulla faciliquisiobore dolum velis augiamet extat utpatuero od eliquis nullaor am, velis nostoEro dolor sum vel exeros am, core magnibh et consend ignibh eum dio odolorp eriure duismoditnum nim zzriureet iniatuerat, sed euguer sequism lortisl essit prat.olutat lorem duis endiam irit volumsan hendio Iriure magnim venisse feu feugait vel ex el dipiteugiat lorem nisim exer iliquat vel incincidunt in la faci eu faccum irillan eriusciniam nostrud minut lutpat, consequi tetum velendigna feuisl et lor ulluptatem vel irit nos augait vulla consequisseiril ullum quisi. Ignit dolobor erilit la facipis dolor et, quam vullutet lamet ad magna consequissitsi nuit.venim euis num zzril do odigna autem quismodoDolessed euguercilis dolorem ilit iriure magnibh eraestie verat. Vullandipis augait augait irilluptatumvelit ea faccum dolor sequat.essecte dolor ad tionseq uamcommod te dignimautatuer ing euis diat. Ut ipsustrud eugiati nciduisat. Rat ver alisi. Em nisl ut laor sim.lesenit lam, core facidunt veliqua tionum elEl euis nos nostrud delesent augait ad ea am de-deles-Min ut la conulla faccum dolor at nostrud dolore odo consectem dipit vel et velit alisi. Unt exer amdolessi. Pate dolortis dolor atum eugait lum vercilitadit iniam, quis alis alisl iriliquate do dunt num dit venisl ilis alit dolore mincilisisi blandi-nibh ent loborpe rostisl ipis aliquis nulputat loremaugueratie feugiam etuero conullamet nullam, amet adiamco nsenisim nosto dolorem zzrilis alitquam dit numsan vulput ex ex exercinis num ex augiat endipsum iriurero ea feugue et atueriureel ut nonsequ amconsequip el eum do del enibh modolorem ate dolessim dolobor iuscilis delis exenim irit nonulluptat prat, veliquatet, quiscipit ero ex el irit endit iliquat autet, velisi. Sustinciplam, sequipit nit wismodignim dolutpat ip exer esequipit adiamconsent lorperiurem zzrit lor adipad molent vel in veliquat, quissequatem dio odo er autpatiscil.Eu nam ipsum aeque mediocritatem.Ad adhuc ludus mea, mea ei hincfac ilisisApplicationsBrochure, insideNovember 2010


3.1.8 PublicationsInvitation / Postcard57Always display the Logo Switzerlandon the front, the Logo Confederationon the back of the card.3 XHeadline3 XPlace the URL on the bottom left onthe front.Portrait format is possible. The designis based on the “Poster” guidelines, seepages 61 and 62.HeadlineSubheadlinewww.swissworld.org3 X3 X3 Xwww.example.orgnewZealand.3 X3 X3 XThe country-specific postal specificationsshould be observed for the layoutof the rear of postcards.3 X 3 X6 X 3 X 3 X3 X3 X6 X3 X 3 X3 XHEADLINE HERE AND HERESubheadlineRud tate cor sequisim ipit nit wisRud tate cor sequisim ipit nit wis num at.num at. Accum illa feum zzriustingetuero con ut velesti nciduntSubheadlinevenim alit wisi.Rud tate cor sequisim ipit nit wis num at.Ed digniatue min utatie dion henisimexeriusci blamet, vercillametincipsu sciduisl iustisi.SubheadlineRud tate cor sequisim ipit nit wis num at.3 XIlis ea aut aci tem qui blaor iritlobore min ut ing exercidunt ac-Subheadlinecumsan hendip ea feugiamcor atAccum illa feum zzriusting etuero con ut velestiniam dolent in ex ercincidui blandretie modolor iusto odigniam,ncidunt venim alit wisi. Ed digniatue min utatie dionhenisim exeriusci blamet, vercillamet incipsu sciduisl32 mmver illaor adiamcommy nit ad tiniustisi. Ilis ea aut aci tem qui blaor irit lobore mineliquam commod te min hendre etHEADLINEut elesse delitHEREwiscillaANDaliquam.HERERud tate cor sequisim ipit nit wisut ing exercidunt accumsan hendip ea feugiamcorSubheadlinevercillamet incipsu sciduisl.Rud tate cor sequisim ipit nit wis num at.num at. Accum illa feum zzriustingetuero con ut velesti nciduntSubheadlinevenim alit wisi.Rud tate cor sequisim ipit nit wis num at.Ed digniatue min utatie dion henisimexeriusci32blamet,mmvercillametSubheadlineincipsu sciduisl iustisi.Rud tate cor sequisim ipit nit wis num at.Ilis ea aut aci tem qui blaor iritlobore min ut ing exercidunt ac-Subheadline3 X 6 X3 Xcumsan hendip ea feugiamcor atniam dolent in ex ercincidui blan-Accum illa feum zzriusting etuero con ut velestincidunt venim alit wisi. Ed digniatue min utatie dion3 Xdre tie modolor iusto odigniam,ver illaor adiamcommy nit ad tinhenisim exeriusci blamet, vercillamet incipsu sciduisliustisi. Ilis ea aut aci tem qui blaor irit lobore min3 Xeliquam commod te min hendre etut ing exercidunt accumsan hendip ea feugiamcor3 X ut 3 elesse X 3 Xdelit wiscilla aliquam.vercillamet incipsu sciduisl.3 X32 mmSponsors3 X3 X 3 X3 XApplicationsInvitation with and without partners, front and backPostcard, without partners, front and backNovember 2010


3.1.9 PublicationsLeaflet58The design and layout of leafletsshould correspond with the layout ofthe brochures.Place the URL on the bottom left onthe front.3 XHEADLINEEu nam ipsum aeque mediocritatem.Ad adhuc ludus mea.HEADLINEEu nam ipsum aeque mediocritatem.Ad adhuc ludus mea.Bore del dolestrud magniam,consent nonulla feu-nonse dolore commy non-Metummy nullaor si. Ommygait, con hendre do euguer sent wisi. Em dolorper amin eugait, cor susto conullamdel dipsummolese velit, quis nonse feugait ullazzriusc iliqui esto er il ineugait wis nibh er sent faci bla facilla ndionsectet,vel dipsust isissit wis auguerostodio od ea commy sand rerit, sentsum erit nulluptat nis num-ilismodip-nulla faccums andiat nulput sum dipiscil in utpatemnim quat irilluptat ulla fac-volor illam quat ver suscilicum et lan henim zzrit deli-quissed euipit. lla faci blaqui scipsustrud doluptatem facilla ndionsectet, sum eritnullutpat alit iusci blamnulluptat nis numsand rerit,sent ilismodipsum dipiscil3 Xiamet ex ero dolor sum vel in utpatem volor illam quatexeros am, core magnibh ver suscili quissed euipit.et num nim zzriureet iniat-sent ilismodipsum dipisciluerat, sed euguer sequism in utpatem.olutat lorem duis endiamirit volumsan hendio eugiatlorem nisim exer iliquatHeadlineSubheadlineSenconstituam. Te molestiae nkasd consul, duo id minim fastidiipericula.Illaore min henimelaborarseali offendit salpatrioqunoeum. Te sit tempor molestiae,an voluptaria expetendis inciliquat, vulputat. Ut alit ven-eu facin ullandreet veliquamius, ieum veri noster efficiendi. dre con henim do consequat,Eamj ex novumr quando legere. sum vullutat praesectet, conseIdminimum vgtinam necessitatibusno sed, impedit civiracta-feu feum dipit volobore feu feuis-consed ea aliquamet lor inci blatoslj cuvixi audire gubergren aliquyamnominati accommodare. dolore dolobor eetuer inci blasim dipsuscidunt lobore ming etOmnisinsthisnovum legendos faciliquisim inim nonum quis deldignissim te mea. Cut uquem ulputem dolobor ilit aut utat. Estinimquam, quis acip ex ex etumconsequat deterruissusu tedicat minimunerani elitr intel-inissi te doloreet lutet nibh eugaitvel incincidunt in ut lutpat,consequi tetum velendignafeuisl et lor iril ullum quisi.Ignit dolobor erilit la facipisdolor si.Dolessed euguercilis doloremilit iriure magnibh feugait vel ex el dipit la faciIriure magnim venisse feuessecte dolor ad tionseq eu irillan eriusciniam nostrudminTat praesse magnauamcommod te dignimautatuer ing euis diat. Ut feugiamet voluptat delisipsustrud eugiati nciduis exerostrud diamcor in utateat. Rat ver alisi. Em nisl ut min henim dolobor augaitlaor sim veliquipis nim velisadit, si el dolor senissi. cinimad molute ming er sustis-nonsequatet.In eos porro aperiri, ut mel habeo menandri constituam.legam nam. Nec etprompta, ulputpa tueraestio.te molestiae elaboraret sea, offendit salutandi patrioqu noeum. Te sit alii tempor molestiae.32 mmHeadlineSubheadlineIn eos porro aperiri, ut mel habeo menandri constituam.te www.swissworld.orgmolestiae elaboraret sea, offendit salutandi patrioqu noeum. Te sit alii tempor molestiae.3 X3 X3 X 6 X 3 X3 X 3 X6 X 3 XSponsorswww.swissworld.org3 X3 X3 X3 X 3 X6 X 3 XApplicationsLeaflet, examples without and with partners, cover and insideNovember 2010


Cu puto omnium antiopam vix, mel erant maiestatis te. Vidit ludus necessitatibus ea vis, eu enim agavimia cum ei malorummaluisset. Virtute debitis vim ex. Ut duo idque rationibus, ut eam porconcludaturquet meis eloquentiam eam, id cum eligendimolestiae ctior at his, novum legendos dignissim temea intellega mdeb.3 X 3 XSponsor6 X3 X3 X3 X3 X3.2 Advertising3.2.1 Newspaper Ad with picture59The Logo Switzerland is displayedon the bottom right, the LogoConfederation on the bottom left.6 XNewspaper Ad, example without partnersThe URL is placed underneath theLogo Confederation.Respect all minimum distancerequirements.The layout shown here is intendedas an example and must be adaptedto the desired format.Without Partner LogosHeadlineSubheadlineCu puto omnium antiopam vix, mel erant maiestatis te. Vidit ludus necessitatibus ea vis, eu enim agavimia cum ei malorummaluisset. Virtute debitis vim ex. Ut duo idque rationibus, ut eam porconcludaturquet meis eloquentiam eam, id cum eligendimolestiae ctior at his, novum legendos dignissim temea intellega mdeb.6 XIf an advertisement does not havepartner logos use a red background.Pay special attention to the colourpalette outlined in chapter 2 to avoidany colour inconsistencies.6 X 6 X 6 Xwww.example.org6 X6 X6 X6 XWith Partner LogosIf there are partner logos to display,use a white background.HeadlineSubheadlinewww.swissworld.orgApplicationsNewspaper Ad, example with partnersNovember 2010


3.2.2 AdvertisingNewspaper Ad without picture60Without a picture, with and withoutPartner LogosThe layout shown here is intendedas an example and must be adaptedto the desired format.HeadlineSubheadlineCuo puto omnium antiopam vix, mel erant maestatis te. Vidit ludus ea viswww.swissworld.orgUmbria.HeadlineSubheadlineCuo puto omnium antiopam vix, mel erantmaestatis te. Vidit ludus ea vis. Cuo putoomnium antiopam vix, mel erant maestatis te.CuoVidit ludusputo omniumea vis. Cuoantiopamputo omniumvix, mel erantmaestatis antiopam vix, te. Vidit mel ludus erant ea maestatis vis. Cuo te. puto Viditomnium ludus ea vis. antiopam Cuo puto vix, omnium mel erant antiopam maestatis te.Vidit vix, mel ludus erant ea maestatis vis. Cuo puto te. Vidit omnium ludus ea vis.antiopam vix, mel erant maestatis te. Viditludus ea vis. Cuo puto omnium antiopamvix, mel erant maestatis te. Vidit ludus ea vis.www.swissworld.orgDeutschland.www.swissworld.orgApplicationsNewspaper Ad, examples with and without partnersNovember 2010


Sponsors3.2.3 AdvertisingPoster / Billboard (portrait format)61The Logo Switzerland or the ComposedLogo Switzerland is displayed on thebottom right, the Logo Confederation onthe bottom left.The URL is placed underneath theLogo Confederation.Respect all minimum distance requirements.3 XHeadline3 XThe headline must be placed on abackground with subdued colours toensure it is legible. If more text is tobe included, then the red or white areabeneath the picture can be made largerand used for this. The text must beeither in the picture or on the red orwhite background; a combination of thetwo is not permitted.If there are no partner logos, use a redbackground. If there are partners,display their logos next to the LogoConfederation, on a white background,and separates the partner logos fromthe Logo Confederation with a verticalbar.HeadlineSubheadlinewww.example.org6 X3 Xwww.example.org3 X 3 X 6 X3 XUmbria.3 X3 X3 X3 X 6 X 6 X3 X3 XApplicationsPoster, examples with and without partnersNovember 2010


Sponsor3.2.4 AdvertisingBillboard / Poster (landscape format)62The layout guidelines are the sameas for the Poster / Billboard in portraitformat.Headline3 X3 Xwww.swissworld.org3 X3 X 3 X 3 X6 X 3 X 3 XHeadline3 X3 X3 Xwww.swissworld.orgnew york.3 XApplications3 X 3 XBillboard, examples with and without partners6 X3 XNovember 2010


3.3 Multimedia / digital media63The guidelines for multimedia and electronic mediadiffer slightly from the print applications due totechnical preconditions. Nevertheless, they need tobe followed as strictly as in other communicationchannels.The Logo Switzerland is placed on the top right in allmultimedia applications.Verdana is used as the font for digital applications.ApplicationsNovember 2010


3.3.1Multimedia / digital mediaWebsite64The principles set out in chapter 2 essentiallyapply to digital applications too.The Logo Switzerland should alwaysappear in red on a white background ornegative on a red background. Theminimum size allowed online is a heightof 48 pixels. Use Red # E11A27 forthe logo or background, as well as forthe banner, if needed.The Logo Switzerland is placed on thetop right.The Swiss Cross can be used as afavicon (“favourite icon”) in the browser’saddress line.Website (screenshot), example www.image-switzerland.chThe Composed Logo Switzerland shouldalways appear in colour on a white backgroundor in its negative version on ared background, and the minimum sizeallowed online is a height of 60 pixels.Use Red #E11A27 for the logo.The Composed Logo Switzerland isplaced on the top right.ApplicationsWebsite (screenshot), example www.swissworld.orgNovember 2010


3.3.1Multimedia / digital mediaWebsite65Recommended page layout: 3-columnlayout, main navigation on the left,content in the middle and additionalinformation on the right.The colours used are red, black andgrey. The website always has a whitebackground.The pages and columns can beseparated by red bars.The Logo Confederation is used inthe publication details.Website (screenshot), example www.houseofswitzerland.orgApplicationsWebsite (screenshot), example www.swisspavilion.chNovember 2010


3.3.2 Multimedia / digital mediaBanner66Follow the general guidelines of theCD Switzerland when creating banners.Minimum height of the banner is81 pixel, the minimum height of LogoSwitzerland is 48 px. The exclusionzone must be observed.On external web pages, the banner ismade up of a red area (HEX #E11A27)with the Logo Switzerland or a ComposedLogo Switzerland, together witha URL.On Confederation websites, the red areacan be minimised to the logo size andthe banner supplemented by a picture.No URL is included in this case.If the banner is too small for the LogoSwitzerland, the URL will be placedunder the picture on a red area. Thesmallest possible banner is the standalonelogo in the minimum height of48 px.Banner on a website in the context of the CD SwitzerlandThe Logo Switzerland is not used, but a picture and text.A red, grey or white area may be used instead of a picture.www.swissworld.orgYour Gateway to SwitzerlandBanner on an external Swiss websiteEither an URL with a byline or the Logo Switzerland with a picture can be used.swissworld.orgYour Gateway to SwitzerlandC’è il mare.If the Composed Logo Switzerlandis used, it is never accompanied by apicture.ApplicationsBanner on an external, foreign siteThe Logo Switzerland is mandatory, coupled with text or a URL on the picture or on red.Smallest possible bannerOnly the Logo Switzerland or the Composed Logo Switzerland on red.November 2010


3.3.3 Multimedia / digital mediaNewsletter & digital postcard67The layout of the newsletter correspondswith the website. The Logo Switzerlandis placed on the top right. The LogoConfederation is placed on the bottomleft.This layout similarly applies for electroniccards.electronical cardPDF-Newsletter, exampleApplicationsNewsletter (screenshot), example swissworld.orgEmbassy of Switzerland in IrelandNovember 2010


3.3.5 MultimediaDVD Cover / Booklet69For DVD-Covers and DVD-Bookletsfollow the layout principles of thebrochure. Always use a photo on thefront of the cover. Draw a whiteborder around photos or colouredbackgrounds.Use a red background if there are nopartners to display.Display Logo Switzerland on thebottom right of the front. Place theLogo Confederation on the back.Place the URL on the bottom left onthe front.32 mmUse a white background if there arepartner logos to display.3 X3 X6 X3 X3 X32 mm3 X3 X6 X3 X3 XApplicationsDVD Booklet, examples, without and with partners, front and backNovember 2010


3.3.5 MultimediaDVD Booklet inside70Follow the layout principles of thebrochure for the inside of the cover.ApplicationsDVD Booklet, example, insideNovember 2010


3.3.6 MultimediaCD / DVD Label71Background can be white, silver or red.Place the Logo Switzerland on thebottom half of the disc.Headlinewww.swissworld.orgNot for saleApplicationsCD Label, examplesNovember 2010


3.4 Give-aways and 3D applications72All give-aways and 3D applications arebranded with the Logo Switzerland.How the logo is applied depends on theshape and size of the give-awaysand 3D applications . All give-aways and3D applications must be presentedto the FDFA, Presence Switzerland, forapproval before production.Brand the give-aways and 3D applicationsin the manner shown on theseexamples.ApplicationsNovember 2010


3.4 Give-aways and 3D applications73On give-aways, the Logo Switzerlandcan be used as a design element insteadof a “t” in a word. The exclusion zonemust be observed. The letters are spacedso that the distance between the letterslooks identical to the exclusion zone forthe Logo Switzerland.The minimum size for the logo must beobserved (see chapter 2).ApplicationsNovember 2010

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