Most Admired Wines_Riscal.pdf - Marqués de Riscal

marquesderiscal.com
  • No tags were found...

Most Admired Wines_Riscal.pdf - Marqués de Riscal

Bubbling under –brands which missedthe top 50Domaine de la Romanée Conti FranceGuigalFranceAugusti TorelloSpainRidge VineyardsUSSutter HomeUSSanta RitaChileLang & ReedUSFranziaUSJackson-TriggsCanadaIt’s fairly straightforward to rank wines in terms ofproduction volumes, Parker points, or how much theyfetch at auction. But how do you set about measuringhow much admiration there is for each brand?Drinks International approached 60 trusted membersof the global wine community earlier this summer and invitedthem to consider which wine brands they most admired. Theyincluded Masters of Wine, consultants, winemakers, critics,retailers, educators, buyers and analysts.We asked them to nominate up to five wine brands. Weemphasised that this was not necessarily a competition to rewardthe best-selling wines in the market, or those with the mostcritical acclaim. We suggested they used the following criteriawhen casting their votes:● wines should be of consistent or improving quality● they should reflect their region or country of origin● they should respond to the needs and tastes of their targetaudience● they should be well marketed and packaged● they should have strong appeal to a wide demographic.4 DRINKS INTERNATIONALMost Admired p4-5.indd 4 23/8/11 09:28:23

More magazines by this user
Similar magazines