A cookie is a small file which transfers information between a browser and a server. Cookies are stored on the website user’s terminal. In these small files, elementary data such as user settings are stored. Following this, the cookies are sent back to the original website on each subsequent visit. Cookies are useful, because with their help, the website can, in a particular period, recognise the browser or the user’s computer.
Most cookies are equipped with a so-called cookie ID. This is a string of information which assigns websites and servers to the browser in which the cookie is stored. In this way, the websites and servers can distinguish the browser from browsers with other cookies, and every browser can be identified by way of the distinct cookie ID. Its sole purpose is to clearly identify the Web browser of a specific computer and not to identify a person.
We distinguish between three categories of cookies:
To use YUMPU News services, four types of cookies are implemented:
In the following table we list which cookies we use, and also indicate the purpose, kind/type and duration of storage of the same.
|Cookie provider||Name of cookie||Purpose||Expiry||Type|
Google Analytics |
|_ga||Google Analytics cookies are used to collect information anonymously on how visitors use our website and interact with it. We use the collected information to publish reports, which help us to improve our YUMPU+ service. The anonymised data tells us how many people visit the site, which pages they have accessed, and from where they approach the website.||2 years||http|
|_gat||Used to curb the ratio of queries.||Session||http|
|_gid||Used to distinguish between users.||Session||http|
|_gac||Stores Google Analytics campaign information||30 days|
|Google.com||ads/ga-audiences||Is implemented by Google AdWords to reactivate visitors to a website who are likely to become clients. This is based on the respective user behaviour across websites.||Session||Pixel|
|ads/conversion/#||Follows the conversion of advertisements on the website.||Session||Pixel|
|YUMPU||yn_caT||This cookie is implemented for safety inspections.||24 hours|
|yn_i18||Language cookie||1 year|
|Ten additional YUMPU cookies are set. These are vital cookies used to safeguard basic website functions. These are not explicitly described here.|
We implement cookies so we can better comprehend how you interact with our website content. Furthermore, these small text files can ease your visit to our website because, as mentioned before, they remember your settings.
By implementing cookies, we can count the number of visitors to a certain page on our site.
A further reason for using cookies is to provide you with targeted content. By analysing your behaviour we can show you specific adverts on third-party websites, enabling us to show you our products and services there as well.
You can choose to reject the implementation of our cookies as well as external, third-party cookies by adjusting your browser accordingly. To find the corresponding instructions, please consult point 6 of this regulation.
Please note that most browsers support or accept cookies by default. You can decide this for yourself by managing the cookies in your browser. You can, at any time, erase or deactivate cookies which are already on your computer, tablet computer or smartphone. The procedure differs depending on the browser you use. We recommend you look for instructions in a search engine, using the keywords “delete cookies Chrome” or “deactivate cookies Chrome” if you’re using a Chrome browser, or simply substitute the word “Chrome” with the name of your browser, such as Edge, Firefox, Safari, etc. The browser can be adjusted to reject a particular cookie, or certain types of cookie. The browser can also indicate when cookies are sent. You can implement this by adjusting the settings in your browser according to which cookies you prefer. In this case, you might however have to adjust several settings manually every time you visit a website. This may result in the malfunction of certain services and features.