Dairy Is Scary hits the big screen
Find out what the charity has been up to this month
Find out what the charity has been up to this month
This spring, Viva!’s powerful and eye-opening cinema advert, Dairy Is Scary, makes its official debut in cinemas across the UK. With one million people set to see it, this hard-hitting campaign exposes the brutal realities of the dairy industry – an industry that hides behind an idyllic image while subjecting animals to immense suffering. According to a Viva! survey, nearly 60 per cent of the UK public does not know that cows must be made pregnant to produce milk. That’s why this advert is so cr...