WHY IT’S TIME TO DITCH AGE

In this groundbreaking issue, including our interview with Jo Whiley, we’ve removed ages from every article – backing our belief that birthdays should not define us
Author: Jessica Callan
In this groundbreaking issue, including our interview with Jo Whiley, we’ve removed ages from every article – backing our belief that birthdays should not define us
You may not notice it at first, but hello!’s latest issue is a powerful, trailblazing one. We are proud to announce our new, groundbreaking partnership with L’Oréal Paris and to welcome you to The Ageless Issue. We believe that age should mean very little in the context of our identity as women. Birthdays should not define us. In a media first, this is an age-blackout issue. We have removed all mention of ages from this week’s print edition, as well as from all articles published and updated on ...