LCC loyalty schemes

LOW-COST CARRIERS (LCCs) are increasingly introducing paid-for membership schemes offering benefits for a fixed fee – generally for a 12-month period. This way, budget airlines can lock in customers for a year. While these might seem like a good deal, there are caveats to consider. Ryanair recently launched its £79/€79 scheme named ‘Prime’. Subscribers benefit from free seat reservations, travel insurance and access to a member-exclusive seat sale every month. The airline says that members who f...