New adverts tell customers to phone 150 for landline-switch help

BT and Virgin Media O2 have jointly launched a campaign to tell telecare users that help is available during the switchover from analogue to digital phone lines. They are running adverts that urge people to call 150 on their landline if they need assistance. This puts them through to their relevant support team. The ads are part of a Government-backed national awareness campaign aimed at reassuring people worried about the switch. It will emphasise that engineers will visit the homes of vulnerab...