Never trust ‘lifetime’ claims in adverts

As a retired company lawyer, I was interested in your criticism of VPNSecure cancelling its “lifetime” subscriptions (Issue 712, page 21). I regularly had meetings with marketing executives trying to persuade them not to use that word in its adverts. They brazenly admitted that the public would assume it meant for their lifetime, even though there was no legal guarantee of this. It was cynical in the extreme. Thankfully, towards the end of my career enough companies were being sued over misleadi...