CLASSIC TV adverts

Whether it’s chocolate bars or instant mash, from the moment the first grainy black and white commercials appeared on our television screens almost 70 years ago, there have been dozens of ads that have stuck in our heads. ‘Obviously advertisers make us pay attention by creating novelty, a memorable tag line or characters you can relate to,’ explains Juli Beard, director of research at consumer insight agency Mindlab. ‘But classic ads can also become part of your childhood memories, creating a di...