Admiral ‘car emergency kit’

I’ve read in Computeractive about scams offering ‘emergency car kits’ that impersonated the AA and BP. I’ve not received those, but in July I did get an email supposedly from Admiral insurance saying I could claim a free kit by answering a survey about my “experience” with the company. I’ve never actually used Admiral for my insurance, so it wasn’t hard to dismiss the email as a scam. There’s a yellow button at the bottom saying ‘Get It Now!’. The logo at the top appears to be the genuine Admira...