A mixed blessing for American Eagle

If there’s no such thing as bad publicity, it has been a great couple of weeks for American Eagle Outfitters and Sydney Sweeney. The blonde, blue-eyed US actress appeared in an advertisement for the clothing brand that stated she had “great jeans”. It’s a slogan that has provoked outrage. “What is presumably meant to be a slightly lame pun… has been interpreted by some as evoking eugenics rhetoric and idealising white beauty standards,” says Lex in the Financial Times. Meanwhile, the US right ha...