6.2 Ontwerpgrepen - Universiteit Twente

Summary
differently and therefore also judged differently. By placing commonplace
objects in an alternative context, we are taught to look at them in
a new way.
Unruly designs are not particularly interesting for their ability to be
used satisfactory, but for their ability to facilitate a process of meaning
forming for the user. In this process the designs will elicit emotions by
deriving meaning from a new context. This new context can be provided
by a new environment, as with the first three design rules, but
also partly by other objects, as is visible with the so-called composed
ready-mades (design rule four). In the end, the new context can also be
provided by the object itself, through the use of an uncommon material
(design rule five). The other way around, the object is ultimately
defined by that context. The famous drawing by René Magritte that
says ‘ceci n’est pas une pipe’ (this is not a pipe) appears to be true in two
different ways: the depicted object is not a pipe because it is an image of
a pipe, but also because the depicted object is only then a pipe, when it is
used as a pipe !
Eventually, the identification of the five rules of unruly design supports
designers to understand the implementation of meaning into demand
driven design practice, and therefore extends the possibilities for making
meaningful objects.
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