PoweredBlinds Brand Identity

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BRAND IDENTITY


POWEREDBLINDS

COMFORT – WELLBEIN

Protective smart technology is key

to creating smart living spaces.

Now, more than ever, we need safe

havens to mitigate the ever present

threat of climate change and to

keep up with the acceleration of

digitalisation. Our technology will

significantly impact lives with no

impact on the environment.

VISION


BRAND IDENTITY

Consumers deserve connected

window fashion that is attractively

designed for effortless use.

Poweredblinds provides quality

products with elegant fabrics

and modern colour palettes, all

created with a healthy respect for

the planet. What could be better?

G – SUSTAINABILITY


COMFORT – WELLBEIN

POWEREDBLINDS

MISSION


BRAND IDENTITY

Poweredblinds proactively demonstrates

how connected window fashion benefits

customers in their everyday lives.

Our products work seamlessly with items

from other brands. Interconnectivity by

humans for humans.

Products and production that respect

the environment.

A connected customer journey –

accompanied by Poweredblinds, every

step of the way.

Our friendly service is what sets us apart

in the minds of our customers.

G – SUSTAINABILITY


POWEREDBLINDS

COMFORT – WELLBEIN


TARGET GROUP

BRAND IDENTITY

Poweredblinds customers value design and quality and make responsible

decisions. They not only like stylish products and know what they want

but also appreciate convenience. Comfort and wellbeing are high on their

list. Customers think before spending and do not make purchases on

price consideration alone. They appreciate sustainability and want durable

products. Their loyalty comes from trust in Poweredblinds.

CONNECTED FAMILIES

HAPPY HOME DESIGNERS

SOPHISTICATED URBANS

WELL-OFFS

G – SUSTAINABILITY


HILOSOPHY

COMFORT – WELLBEIN

POWEREDBLINDS


BRAND IDENTITY

We believe in the power of functional design.

Products that are easy to understand and use,

again and again. Technology exists to serve our

customers, not to complicate their lives even

more. Our approach is to keep things simple.

We love all people but especially our customers

and employees. Every day, we recognise that

everything we do is for and because of them.

Our recipe: good design with a dash of

timeless elegance creates products that work

effortlessly. We only add technology if it makes

sense and enhances the outcome.

G – SUSTAINABILITY


COMFORT – WELLBEIN

POWEREDBLINDS

OUR ROLE


BRAND IDENTITY

’WE LOVE

TO SHOW PEOPLE

THE PLEASURE

OF CONNECTED

WINDOW FASHION’.

G – SUSTAINABILITY


COMFORT – WELLBEIN

POWEREDBLINDS

The best choice in available connected

window fashion

Quality products, easy to install

Materials mainly sourced in Europe and

produced with respect for the environment

Integrated technology for trouble-free use

with additional functionalities

UR OFFER

Compatible with other smart home brands

Poweredblinds products work with


BRAND IDENTITY

G – SUSTAINABILITY


COMFORT – WELLBEIN

POWEREDBLINDS

OUR VALUES


BRAND IDENTITY

BOLDNESS

We encourage entrepreneurial

spirit. Never content with the current

situation, we are motivated by the

desire to innovate. By offering new

products and benefits, we create

added value for our customers

and partners.

OPENNESS

We embrace diversity on all levels

and always aspire to listen and learn.

Our curiosity is a source of creativity.

We foresee trends and can transform

them into useful, accessible solutions

for as many people as possible.

RESPECT

We respect our colleagues by

listening, recognising their qualities

and accepting their differences.

Every day, we commit to earning the

trust placed in us by our partners

and customers. We act ethically and

responsibly in all matters.

Proximity

From the very beginning, we have

made every effort to forge strong

bonds between our employees.

We enjoy close links with our

customers and partners. We are

committed to building lasting

relationships based on trust.

G – SUSTAINABILITY


COMFORT – WELLBEIN

POWEREDBLINDS

BRAND PROMISE

COMFORT AND WELLBEING

Our innovative products provide users with

comfort, wellbeing and security.

DESIGN AND FUNCTIONALITY

Design and functionality are the symbiotic

foundation of all our products.


BRAND IDENTITY

SUSTAINABILITY

Products and production with respect for the

environment. Our products contribute

to sustainability.

SERVICE WITH A SMILE

Satisfied customers make us happy.

Our smiles are free of charge.

G – SUSTAINABILITY


COMFORT – WELLBEIN

POWEREDBLINDS

THE TECH PART

OF THE OFFER


BRAND IDENTITY

CONNECTIVITY – SMART DATA – PRIVACY

COMFORTING – INTUITIVE – INTELLIGENT

EASY-TO-USE – INTEROPERABILITY

G – SUSTAINABILITY


COMFORT – WELLBEIN

POWEREDBLINDS

A house becomes a home when

you feel comfortable and at ease.

Uncomplicated design combined

with conscious living spaces creates

a timeless elegance and serenity.

By using natural resources, homes

can be reshaped while embracing

a broader objective.

EVERYDAY

JOY


BRAND IDENTITY

THE TOUCH PART

OF THE OFFER

HOME

SWEET

HOME

HARVEST &

PROTECT

WELLBEING – SMART ACOUSTICS – PRIVACY

COMFORTING – INTUITIVE – DAYLIGHT

INTELLIGENT – FOR EVERYBODY

EASY-TO-USE – CONNECTIVITY – SEAMLESS

G – SUSTAINABILITY


COMFORT – WELLBEIN

POWEREDBLINDS

POWEREDBLINDS

AT A GLANCE


BRAND IDENTITY

VISION

Consumers deserve trouble free connected window

fashion that is attractively designed for effortless use.

MISSION

Products are seamlessly connected.

Our friendly service is what sets us apart.

TARGET GROUP

Customers value design, quality and stylish products.

They appreciate convenience and comfort, wellbeing

and sustainability are high on their list.

PHILOSOPHY

Timeless designs and products that work effortlessly

with technology that makes sense.

OUR ROLE

We love to show people the pleasure of connected

window fashion.

OUR OFFER

The best choice available in connected window fashion.

OUR VALUES

Boldness, openness, respect and proximity.

BRAND PROMISE

Comfort, wellbeing and sustainability.

G – SUSTAINABILITY


POWEREDBLINDS

COMFORT – WELLBEIN


BRAND IDENTITY

PRESERVE

WHAT IS LEFT

FOR THEM

G – SUSTAINABILITY


comfort – wellbeing – sustainability

PART OF THE SOMFY GROUP

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